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PlumChoice Executive to Focus on Specialized Tech Support Needed for Interconnected Devices, Apps and Services in the Digital Home

PlumChoice, Inc., the company that partners with leading brands to sell and deliver advanced tech support services that redefine excellence in customer experience, today announced that Vice President of Marketing, Karen McPhillips will participate in a panel discussion about the future of tech support in the connected home at an upcoming Parks Associates event. “CONNECTIONS™: The Premier Connected Home Conference” will be held from May 13 to 15 at the San Francisco Airport Marriott.

During the session, “Tech Support: Connected Home Strategies and Solutions,” McPhillips and other industry experts will help executives from the Fortune 500, startups and venture capital firms understand the complexities of the connected home and the advanced tech support needed to optimize consumers’ experiences with cloud-based applications and new devices entering the market. The interactive panel discussion, moderated by Patrice Samuels, research analyst, Parks Associates, on Wednesday, May 14 at 8:45 a.m. will address trends related to the future of connected home as well as security concerns and the evolution of tech support services.

“With the evolution of the connected home, brands are inviting consumers to demand more from their products and services,” said McPhillips. “This provides a unique opportunity to increase awareness with brand-agnostic, whole-home technical care that supports today’s - and tomorrow’s - highly personalized and interconnected tech environments. When done correctly, this end-to-end service experience enables brands to become a trusted technical advisor which will lead to new revenue streams and greater lifetime value for the consumer.”

Research from Parks Associates confirms the demand for advanced technical support. The firm’s studies report that nearly a quarter (25 percent) of household device troubleshooters say the availability of technical support and extended warranty options influence what brands and retailers/etailers they purchase from.

“Approximately 50 percent of consumers report that they would prefer to receive help when setting up devices; however, only 15 percent currently use professional help when doing so,” says Patrice Samuels Research Analyst at Parks Associates. “Brands that provide support services that help consumers to navigate and have seamless experiences with their products and services will cultivate more lasting and rewarding relationships with their customers.”

CONNECTIONS™ focuses on innovative solutions for the connected consumer and leading strategies to monetize digital content, mobile applications and services, value-added services, connected consumer electronics, and home systems. The conference, hosting 350-plus industry executives, media and analysts features research sessions on OTT video, mobile and product apps, connected CE, and the connected home. The 18th-annual CONNECTIONS™ Conference will be held at the Airport Marriott Waterfront and features keynote presentations from AT&T, Lowe’s, ARRIS, Cisco, and iControl Networks.

“Digital content and connected devices, along with pervasive high-speed Internet, are changing the way consumers communicate and share and obtain information, forcing companies to test new services, licensing agreements, advertising options, and partnership opportunities,” said Stuart Sikes, president of Parks Associates. “CONNECTIONS™ addresses all of these issues with the key stake holders from the industry, including PlumChoice.”

Information about CONNECTIONS™ is available at www.connectionsconference.com. Press passes for the event are available at http://www.parksassociates.com/events/connections-us/media/presspass.

About PlumChoice

Fortune 1000 manufacturers, retailers, digital service providers, and software companies partner with PlumChoice to deliver highly differentiated customer experiences to consumers and SMBs through white-labeled technical support solutions that support the entire technology lifecycle. PlumChoice works with end users to install, configure, connect, enhance and fix both software and hardware products, and integrates numerous products within larger technical environments. The company’s unique sales model, user-focused service delivery, proprietary support automation technology and purpose-built expertise enable business partners to leverage the “Internet of Everything” to deliver exceptional customer experiences that build deeper and more robust relationships.

The press release contains forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): "believes," "expects," "may," "will," "plan," "should" or "anticipates," or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. PlumChoice assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.

About CONNECTIONS™

The 18th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 13-15, 2014, at the San Francisco Airport Marriott Waterfront. Hosted by research firm Parks Associates, CONNECTIONS™ features research presentations, keynotes, and interactive sessions focused on emerging technologies, value-added services, marketing strategies, and business models for the entertainment and smart home industries.

The event provides interactive discussions, data on consumer trends, and market analysis, with strategic insights from industry players on entertainment, mobile, and smart home market segments. The event also features a showcase area where attendees can preview demos from event sponsors.

For more information, contact [email protected], call 972-490-1113, or visit www.connectionsconference.com.

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