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PlumChoice Executive to Focus on Specialized Tech Support Needed for Interconnected Devices, Apps and Services in the Digital Home
|By Business Wire
|May 8, 2014 10:01 AM EDT
Inc., the company that partners with leading brands to sell and
deliver advanced tech support services that redefine excellence in
customer experience, today announced that Vice President of Marketing,
Karen McPhillips will participate in a panel discussion about the future
of tech support in the connected home at an upcoming Parks Associates
The Premier Connected Home Conference” will be held from May 13 to
15 at the San Francisco Airport Marriott.
During the session, “Tech
Support: Connected Home Strategies and Solutions,” McPhillips and
other industry experts will help executives from the Fortune 500,
startups and venture capital firms understand the complexities of the
connected home and the advanced tech support needed to optimize
consumers’ experiences with cloud-based applications and new devices
entering the market. The interactive panel discussion, moderated by
Patrice Samuels, research analyst, Parks Associates, on Wednesday, May
14 at 8:45 a.m. will address trends related to the future of connected
home as well as security concerns and the evolution of tech support
“With the evolution of the connected home, brands are inviting consumers
to demand more from their products and services,” said McPhillips. “This
provides a unique opportunity to increase awareness with brand-agnostic,
whole-home technical care that supports today’s - and tomorrow’s -
highly personalized and interconnected tech environments. When done
correctly, this end-to-end service experience enables brands to become a
trusted technical advisor which will lead to new revenue streams and
greater lifetime value for the consumer.”
Research from Parks Associates confirms the demand for advanced
technical support. The firm’s studies report that nearly a quarter (25
percent) of household device troubleshooters say the availability of
technical support and extended warranty options influence what brands
and retailers/etailers they purchase from.
“Approximately 50 percent of consumers report that they would prefer to
receive help when setting up devices; however, only 15 percent currently
use professional help when doing so,” says Patrice Samuels Research
Analyst at Parks Associates. “Brands that provide support services that
help consumers to navigate and have seamless experiences with their
products and services will cultivate more lasting and rewarding
relationships with their customers.”
CONNECTIONS™ focuses on innovative solutions for the connected consumer
and leading strategies to monetize digital content, mobile applications
and services, value-added services, connected consumer electronics, and
home systems. The conference, hosting 350-plus industry executives,
media and analysts features research sessions on OTT video, mobile and
product apps, connected CE, and the connected home. The 18th-annual
CONNECTIONS™ Conference will be held at the Airport Marriott Waterfront
and features keynote presentations from AT&T, Lowe’s, ARRIS, Cisco, and
“Digital content and connected devices, along with pervasive high-speed
Internet, are changing the way consumers communicate and share and
obtain information, forcing companies to test new services, licensing
agreements, advertising options, and partnership opportunities,” said
Stuart Sikes, president of Parks Associates. “CONNECTIONS™ addresses all
of these issues with the key stake holders from the industry, including
Information about CONNECTIONS™ is available at www.connectionsconference.com.
Press passes for the event are available at http://www.parksassociates.com/events/connections-us/media/presspass.
Fortune 1000 manufacturers, retailers, digital service providers, and
software companies partner with PlumChoice to deliver highly
differentiated customer experiences to consumers and SMBs through
white-labeled technical support solutions that support the entire
technology lifecycle. PlumChoice works with end users to install,
configure, connect, enhance and fix both software and hardware products,
and integrates numerous products within larger technical environments.
The company’s unique sales model, user-focused service delivery,
proprietary support automation technology and purpose-built expertise
enable business partners to leverage the “Internet of Everything” to
deliver exceptional customer experiences that build deeper and more
The press release contains forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. PlumChoice assumes no obligation to
update any forward-looking statements contained in this press release in
the event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
The 18th-annual CONNECTIONS™: The Premier Connected Home
Conference will take place May 13-15, 2014, at the San Francisco
Airport Marriott Waterfront. Hosted by research firm Parks Associates, CONNECTIONS™ features
research presentations, keynotes, and interactive sessions focused on
emerging technologies, value-added services, marketing strategies, and
business models for the entertainment and smart home industries.
The event provides interactive discussions, data on consumer trends, and
market analysis, with strategic insights from industry players on
entertainment, mobile, and smart home market segments. The event also
features a showcase area where attendees can preview demos from event
For more information, contact [email protected],
call 972-490-1113, or visit www.connectionsconference.com.
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