Welcome!

News Feed Item

Crayola® and Legacy Games Team up on Mobile Apps to Spark Children’s Creativity

Legacy Games, a global game developer and publisher, today announced a partnership with Crayola for the development of a series of apps designed to engage children in the creative process. The first app, Crayola® Color, Draw & Sing, combines the process of coloring and drawing with music, so that adding to the picture actually completes the song. Every action, whether using a crayon, paint brush or marker or choosing a new color, unlocks a new musical track in the song.

“At Legacy Games, we are committed to developing games that engage children in the creative process,” said Ariella Lehrer, CEO, who has a PhD in Cognitive Psychology. “With more and more children using digital devices such as tablets, we recognize the importance of providing them with activities that not only spur the creative process but will also help their development. Transferring coloring from paper to the screen is a difficult process, and we were challenged to find a way through the gaming experience to not only teach the children, but to entertain them,” she added.

As part of its creative process, Legacy tested the Crayola® Color, Draw & Sing app with more than 100 children and families at free community art classes at the Barnsdall Arts Park in Los Angeles. “We learned so much from these children and used their experiences to modify the game,” Lehrer explained. “By watching them interact, we were able to see what inspired them and revised the app frequently to reflect this feedback.”

The app features eighteen total musical tracks for each song, each track representing a unique instrument. Including the goal of unlocking all the musical instruments while coloring and drawing adds an imaginative, and decidedly “game-like” twist to the creative process, keeping kids engaged in the creative process longer. It also has dozens of coloring-book templates paired with popular children’s songs such as Frere Jacques, De Colores, All the Pretty Little Horses, as well as more than 50 official Crayola colors. Users can choose between crayons, markers, paints and stickers that further enhance the experience.

“Crayola is excited to partner with Legacy Games on the launch of the Crayola® Color, Draw & Sing app, which provides kids the opportunity to unleash their unique vision in a fun, colorful and virtual experience,” said Warren Schorr, vice president of brand licensing for Crayola. “We know kids of all ages are engaging both online and offline, and always look for opportunities where we can innovate and provide relevant products that spark creativity wherever they are.”

Geared to children ages 2-6, the educational art app is now available on iOS via the App Store for $4.95 and will be available on Android later this month.

Crayola® Color, Draw & Sing is also available for Windows Desktop and Windows 8 through a collaboration with Intel and is specifically designed to showcase the functionality of the portable All-in-one (pAIO), a new category of PCs which offer the performance of a full PC inside a sleek, lay-flat battery–based design with a larger, high definition screen and multi-user functionality.

About Legacy Games

Entertaining customers for over 15 years, Legacy Games develops and publishes games based on iconic brands for a broad, mass-market audience. Criminal Minds, Tarzan, Law & Order, Twilight Zone, Murder She Wrote, Ghost Whisperer, Psych, Paranormal State, House M.D., Jane Austen, and Crayola Color, Draw & Sing are among some of Legacy's most popular licenses. Legacy Games also creates its own character-driven content, such as the award-winning Pet Pals series, League of Mermaids, and Atlantis: Pearls of the Deep. Our games are distributed worldwide in more than 15 languages through both retail and digital channels, for PC/Mac and mobile platforms. Customers can download and play "Legacy Original" games as well as hundreds of PC games from our roster of talented indie development partners at www.legacygames.com.

About Crayola®

Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information, visit www.crayola.com or join the conversation at www.facebook.com/crayola.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness.
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
Today traditional IT approaches leverage well-architected compute/networking domains to control what applications can access what data, and how. DevOps includes rapid application development/deployment leveraging concepts like containerization, third-party sourced applications and databases. Such applications need access to production data for its test and iteration cycles. Data Security? That sounds like a roadblock to DevOps vs. protecting the crown jewels to those in IT.
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 21st Cloud Expo, Lennart Frantzell, a Developer Advocate with IBM, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing devel...
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...