News Feed Item
Crayola® and Legacy Games Team up on Mobile Apps to Spark Children’s Creativity
|By Business Wire
|May 8, 2014 11:01 AM EDT
Legacy Games, a global game developer and publisher, today announced a
partnership with Crayola for the development of a series of apps
designed to engage children in the creative process. The first app, Crayola®
Color, Draw & Sing, combines the process of coloring and drawing
with music, so that adding to the picture actually completes the song.
Every action, whether using a crayon, paint brush or marker or choosing
a new color, unlocks a new musical track in the song.
“At Legacy Games, we are committed to developing games that engage
children in the creative process,” said Ariella Lehrer, CEO, who has a
PhD in Cognitive Psychology. “With more and more children using digital
devices such as tablets, we recognize the importance of providing them
with activities that not only spur the creative process but will also
help their development. Transferring coloring from paper to the screen
is a difficult process, and we were challenged to find a way through the
gaming experience to not only teach the children, but to entertain
them,” she added.
As part of its creative process, Legacy tested the Crayola® Color,
Draw & Sing app with more than 100 children and families at free
community art classes at the Barnsdall Arts Park in Los Angeles. “We
learned so much from these children and used their experiences to modify
the game,” Lehrer explained. “By watching them interact, we were able to
see what inspired them and revised the app frequently to reflect this
The app features eighteen total musical tracks for each song, each track
representing a unique instrument. Including the goal of unlocking all
the musical instruments while coloring and drawing adds an imaginative,
and decidedly “game-like” twist to the creative process, keeping kids
engaged in the creative process longer. It also has dozens of
coloring-book templates paired with popular children’s songs such as Frere
Jacques, De Colores, All the Pretty Little Horses, as well as more
than 50 official Crayola colors. Users can choose between crayons,
markers, paints and stickers that further enhance the experience.
“Crayola is excited to partner with Legacy Games on the launch of the Crayola®
Color, Draw & Sing app, which provides kids the opportunity to
unleash their unique vision in a fun, colorful and virtual experience,”
said Warren Schorr, vice president of brand licensing for Crayola. “We
know kids of all ages are engaging both online and offline, and always
look for opportunities where we can innovate and provide relevant
products that spark creativity wherever they are.”
Geared to children ages 2-6, the educational art app is now available on
iOS via the App
Store for $4.95 and will be available on Android later this month.
Crayola® Color, Draw & Sing is also available for Windows
Desktop and Windows 8 through a collaboration with Intel and is
specifically designed to showcase the functionality of the portable
All-in-one (pAIO), a new category of PCs which offer the performance of
a full PC inside a sleek, lay-flat battery–based design with a larger,
high definition screen and multi-user functionality.
About Legacy Games
Entertaining customers for over 15 years, Legacy Games develops and
publishes games based on iconic brands for a broad, mass-market
audience. Criminal Minds, Tarzan, Law & Order, Twilight Zone, Murder
She Wrote, Ghost Whisperer, Psych, Paranormal State, House M.D., Jane
Austen, and Crayola Color, Draw & Sing are among some of
Legacy's most popular licenses. Legacy Games also creates its own
character-driven content, such as the award-winning Pet Pals series,
League of Mermaids, and Atlantis: Pearls of the Deep. Our games are
distributed worldwide in more than 15 languages through both retail and
digital channels, for PC/Mac and mobile platforms. Customers can
download and play "Legacy Original" games as well as hundreds of PC
games from our roster of talented indie development partners at www.legacygames.com.
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards
Incorporated, is the worldwide leader in children's creative expression
products. Known for the iconic Crayola crayon first introduced in 1903,
the Crayola brand has grown into a portfolio of innovative art tools,
crafting activities and creativity toys that offer children innovative
new ways to use color to create everything imaginable. Consumers can
find the wide array of Crayola products in the "Crayola Aisle" at all
major retailers. For more information, visit www.crayola.com
or join the conversation at www.facebook.com/crayola.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley.
The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jul. 24, 2016 04:45 AM EDT Reads: 1,966
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jul. 24, 2016 04:45 AM EDT Reads: 1,857
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics.
In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Jul. 24, 2016 04:30 AM EDT Reads: 1,916
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems.
In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Jul. 24, 2016 04:30 AM EDT Reads: 1,447
Most organizations prioritize data security only after their data has already been compromised. Proactive prevention is important, but how can you accomplish that on a small budget? Learn how the cloud, combined with a defense and in-depth approach, creates efficiencies by transferring and assigning risk. Security requires a multi-defense approach, and an in-house team may only be able to cherry pick from the essential components.
In his session at 19th Cloud Expo, Vlad Friedman, CEO/Founder o...
Jul. 24, 2016 04:00 AM EDT Reads: 1,796
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 03:45 AM EDT Reads: 1,128
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jul. 24, 2016 02:45 AM EDT Reads: 871
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
Jul. 24, 2016 02:00 AM EDT Reads: 1,811
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform.
In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 24, 2016 01:30 AM EDT Reads: 1,120
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 24, 2016 01:15 AM EDT Reads: 1,214
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 24, 2016 01:15 AM EDT Reads: 864
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 12:30 AM EDT Reads: 1,553
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 23, 2016 11:45 PM EDT Reads: 1,212
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open.
Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Jul. 23, 2016 11:30 PM EDT Reads: 2,109
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Jul. 23, 2016 11:30 PM EDT Reads: 836