Welcome!

News Feed Item

Crayola® and Legacy Games Team up on Mobile Apps to Spark Children’s Creativity

Legacy Games, a global game developer and publisher, today announced a partnership with Crayola for the development of a series of apps designed to engage children in the creative process. The first app, Crayola® Color, Draw & Sing, combines the process of coloring and drawing with music, so that adding to the picture actually completes the song. Every action, whether using a crayon, paint brush or marker or choosing a new color, unlocks a new musical track in the song.

“At Legacy Games, we are committed to developing games that engage children in the creative process,” said Ariella Lehrer, CEO, who has a PhD in Cognitive Psychology. “With more and more children using digital devices such as tablets, we recognize the importance of providing them with activities that not only spur the creative process but will also help their development. Transferring coloring from paper to the screen is a difficult process, and we were challenged to find a way through the gaming experience to not only teach the children, but to entertain them,” she added.

As part of its creative process, Legacy tested the Crayola® Color, Draw & Sing app with more than 100 children and families at free community art classes at the Barnsdall Arts Park in Los Angeles. “We learned so much from these children and used their experiences to modify the game,” Lehrer explained. “By watching them interact, we were able to see what inspired them and revised the app frequently to reflect this feedback.”

The app features eighteen total musical tracks for each song, each track representing a unique instrument. Including the goal of unlocking all the musical instruments while coloring and drawing adds an imaginative, and decidedly “game-like” twist to the creative process, keeping kids engaged in the creative process longer. It also has dozens of coloring-book templates paired with popular children’s songs such as Frere Jacques, De Colores, All the Pretty Little Horses, as well as more than 50 official Crayola colors. Users can choose between crayons, markers, paints and stickers that further enhance the experience.

“Crayola is excited to partner with Legacy Games on the launch of the Crayola® Color, Draw & Sing app, which provides kids the opportunity to unleash their unique vision in a fun, colorful and virtual experience,” said Warren Schorr, vice president of brand licensing for Crayola. “We know kids of all ages are engaging both online and offline, and always look for opportunities where we can innovate and provide relevant products that spark creativity wherever they are.”

Geared to children ages 2-6, the educational art app is now available on iOS via the App Store for $4.95 and will be available on Android later this month.

Crayola® Color, Draw & Sing is also available for Windows Desktop and Windows 8 through a collaboration with Intel and is specifically designed to showcase the functionality of the portable All-in-one (pAIO), a new category of PCs which offer the performance of a full PC inside a sleek, lay-flat battery–based design with a larger, high definition screen and multi-user functionality.

About Legacy Games

Entertaining customers for over 15 years, Legacy Games develops and publishes games based on iconic brands for a broad, mass-market audience. Criminal Minds, Tarzan, Law & Order, Twilight Zone, Murder She Wrote, Ghost Whisperer, Psych, Paranormal State, House M.D., Jane Austen, and Crayola Color, Draw & Sing are among some of Legacy's most popular licenses. Legacy Games also creates its own character-driven content, such as the award-winning Pet Pals series, League of Mermaids, and Atlantis: Pearls of the Deep. Our games are distributed worldwide in more than 15 languages through both retail and digital channels, for PC/Mac and mobile platforms. Customers can download and play "Legacy Original" games as well as hundreds of PC games from our roster of talented indie development partners at www.legacygames.com.

About Crayola®

Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information, visit www.crayola.com or join the conversation at www.facebook.com/crayola.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...