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Crayola® and Legacy Games Team up on Mobile Apps to Spark Children’s Creativity
|By Business Wire
|May 8, 2014 11:01 AM EDT
Legacy Games, a global game developer and publisher, today announced a
partnership with Crayola for the development of a series of apps
designed to engage children in the creative process. The first app, Crayola®
Color, Draw & Sing, combines the process of coloring and drawing
with music, so that adding to the picture actually completes the song.
Every action, whether using a crayon, paint brush or marker or choosing
a new color, unlocks a new musical track in the song.
“At Legacy Games, we are committed to developing games that engage
children in the creative process,” said Ariella Lehrer, CEO, who has a
PhD in Cognitive Psychology. “With more and more children using digital
devices such as tablets, we recognize the importance of providing them
with activities that not only spur the creative process but will also
help their development. Transferring coloring from paper to the screen
is a difficult process, and we were challenged to find a way through the
gaming experience to not only teach the children, but to entertain
them,” she added.
As part of its creative process, Legacy tested the Crayola® Color,
Draw & Sing app with more than 100 children and families at free
community art classes at the Barnsdall Arts Park in Los Angeles. “We
learned so much from these children and used their experiences to modify
the game,” Lehrer explained. “By watching them interact, we were able to
see what inspired them and revised the app frequently to reflect this
The app features eighteen total musical tracks for each song, each track
representing a unique instrument. Including the goal of unlocking all
the musical instruments while coloring and drawing adds an imaginative,
and decidedly “game-like” twist to the creative process, keeping kids
engaged in the creative process longer. It also has dozens of
coloring-book templates paired with popular children’s songs such as Frere
Jacques, De Colores, All the Pretty Little Horses, as well as more
than 50 official Crayola colors. Users can choose between crayons,
markers, paints and stickers that further enhance the experience.
“Crayola is excited to partner with Legacy Games on the launch of the Crayola®
Color, Draw & Sing app, which provides kids the opportunity to
unleash their unique vision in a fun, colorful and virtual experience,”
said Warren Schorr, vice president of brand licensing for Crayola. “We
know kids of all ages are engaging both online and offline, and always
look for opportunities where we can innovate and provide relevant
products that spark creativity wherever they are.”
Geared to children ages 2-6, the educational art app is now available on
iOS via the App
Store for $4.95 and will be available on Android later this month.
Crayola® Color, Draw & Sing is also available for Windows
Desktop and Windows 8 through a collaboration with Intel and is
specifically designed to showcase the functionality of the portable
All-in-one (pAIO), a new category of PCs which offer the performance of
a full PC inside a sleek, lay-flat battery–based design with a larger,
high definition screen and multi-user functionality.
About Legacy Games
Entertaining customers for over 15 years, Legacy Games develops and
publishes games based on iconic brands for a broad, mass-market
audience. Criminal Minds, Tarzan, Law & Order, Twilight Zone, Murder
She Wrote, Ghost Whisperer, Psych, Paranormal State, House M.D., Jane
Austen, and Crayola Color, Draw & Sing are among some of
Legacy's most popular licenses. Legacy Games also creates its own
character-driven content, such as the award-winning Pet Pals series,
League of Mermaids, and Atlantis: Pearls of the Deep. Our games are
distributed worldwide in more than 15 languages through both retail and
digital channels, for PC/Mac and mobile platforms. Customers can
download and play "Legacy Original" games as well as hundreds of PC
games from our roster of talented indie development partners at www.legacygames.com.
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards
Incorporated, is the worldwide leader in children's creative expression
products. Known for the iconic Crayola crayon first introduced in 1903,
the Crayola brand has grown into a portfolio of innovative art tools,
crafting activities and creativity toys that offer children innovative
new ways to use color to create everything imaginable. Consumers can
find the wide array of Crayola products in the "Crayola Aisle" at all
major retailers. For more information, visit www.crayola.com
or join the conversation at www.facebook.com/crayola.
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