Welcome!

News Feed Item

Salsa Labs Switches, Selects PowerMTA(TM) for Digital Messaging Infrastructure

ELLICOTT CITY, MD -- (Marketwired) -- 05/08/14 -- Today, Salsa Labs and Port25 Solutions, Inc. jointly announced that Salsa Labs will utilize PowerMTA™ for its digital messaging infrastructure. Salsa Labs is a unique and easy-to-use SaaS marketing platform that helps nonprofits, green communities and political campaigns of all sizes to fundraise, advocate, communicate and organize online.

Clocking in at 3 billion digital messages sent annually with a peak delivery rate of 15 million emails per hour, Salsa Labs cited many important factors that influenced their switch from a more expensive and overly complex messaging system to PowerMTA™. The challenges with their prior platform included management simplicity performance, reliability, higher cost, and failover complexities in case of server loss.

Scalability and cost were also influential concerns. Salsa Labs sought to deliver more messages with better performance and predictably scale while keeping costs linear. Additionally, Salsa Labs was aiming for a much higher ROI and a lower total cost of ownership for email infrastructure, coupled with a sensible budget for developmental and standby instances. These additional licenses were to be employed in a QA sending environment which required enterprise level throughput availability.

Because digital messaging infrastructure investments vary widely, Salsa Labs conducted extensive due diligence before selecting PowerMTA™. One specific deliverability feature that aided Salsa Labs' decision to switch to PowerMTA™ was VirtualMTA pooling. PowerMTA™ supports the creation of VirtualMTA pools that can be used to load-balance message delivery for clients across several different VirtualMTAs. This deliverability method is used for time-sensitive campaigns, and is a great fit for many Salsa Labs clients, especially non-profit and politically based campaigns where donations are encouraged. Other important PowerMTA™ features that appealed to Salsa Labs included: detailed delivery and bounce data, advanced bounce characterization, flexible DKIM signing, and dynamic delivery adjustments based on real-time SMTP responses received by remote gateways.

Salsa Labs praised PowerMTA™ as an infrastructure solution that made sending large volumes of email simple and highly efficient. Making granular delivery setting adjustments and migrating were straightforward. The thousands of users who administer and deploy PowerMTA™ are always impressed with its effortless installation and configuration process on any platform. Salsa Labs works with more than 2,000 non-profit and political organizations, and they require a digital messaging platform that is simple and user-friendly but still powerful enough to meet the needs of their clients. By commissioning PowerMTA™, Salsa Labs found the perfect balance of performance and value. PowerMTA™ allows them to effectively deploy, communicate and scale their digital messaging infrastructure with restored confidence.

About Salsa Labs
The Salsa nonprofit online marketing platform is a fully-integrated software-as-a-service that helps your organization or political campaign to grow, engage and cultivate a base of support online. Ignite action and fuel change for your mission with everything you need at your fingertips. See more at: http://www.salsalabs.com

About Port25 Solutions, Inc.
Port25 Solutions Inc. provides specialized email infrastructure software products that address the increased demands of client communications and digital messaging apps. PowerMTA™, Port25's flagship product, has a global footprint that is recognized in over 50 countries, with over 4000 installations. It provides enterprise senders with superior performance and advanced features to proactively manage sender reputations. PowerMTA is utilized by hundreds of Email Service Providers worldwide and many leading enterprise level clients including Microsoft, Forbes, Turner Broadcasting and the New York Times. Port25 is a member of the Email Sender and Provider Coalition (ESPC) and M3AAWG. Founded in 1999, Port25's mission is to help realize the potential of email as a platform for legitimate and effective customer communications. Visit Port25 for a fully featured product evaluation

Media Contact
Fred Tabsharani
VP, Marketing
Port25 Solutions, Inc.
Email Contact
http://twitter.com/#!/tabsharani
510.367.5832

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, provideed economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session also included a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...