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V2 Debuts Revolutionary New E-Cig Technology With EX Series

Leader in Electronic Cigarettes Makes 400-Plus Puffs a Reality With New and Advanced Cartridges and Batteries

MIAMI, FL -- (Marketwired) -- 05/08/14 -- V2 (www.v2cigs.com), a global leader in electronic cigarettes with over one million customers, today announced the launch of EX Cartridges. The EX Cartridge marks the latest launch in the EX Series, an innovative new product line featuring the industry's most advanced electronic cigarette technology. The EX Series consists of three distinct e-cigarette products -- the EX Cartridge, the EX Battery and the EX Blank -- and follows a year of beta testing to ensure the best possible user experience.

V2's new EX Series comes as a result of innovations in cartridge and battery technology that provide e-cigarette users with deeper flavor and a longer-lasting vaping experience.

The new EX Cartridge is a breakthrough in vapor production, featuring patented technology to provide over 400 puffs of superior flavor -- about 150 more puffs than a typical e-cigarette cartridge. With the new EX Cartridge, there is no diminished flavor or vapor with product use; rather, the e-cigarette's rich flavor profile and consistent vapor thickness are maintained for the life of the cartridge, from the first puff to the last. Each EX Cartridge features a custom window on the side so that e-liquid levels can easily be checked to determine when a replacement is needed. In addition, EX Cartridges are hermetically sealed to be pocket-friendly and leak-proof.

V2's EX Series line includes an advanced EX Battery that not only lasts longer, but features an LED charge indicator on the device to show the remaining battery charge at all times. The EX Battery comes in five different colors -- Carbon Fiber, Scarlet Metallic, Brushed Steel, Bloom and Royale -- as well as with matching cartridge-cover sleeves, allowing users to accessorize according to their personal preference. The EX Series also features the EX Blank, a powerful "clearomizer" that fits both V2 Classic and EX Batteries, and is refillable up to 20 times. All EX Series components are compatible with V2 Classic Batteries, Cartridges, and Chargers.

"The EX Series is a testament to our focus on technology," said V2 CEO & Co-Founder Andries Verleur. "As our category continues to grow, providing a superior user experience is key to maintaining the loyalty of our one million-plus customers, and that happens through product innovation. With the EX Cartridge delivering unprecedented puff quality and quantity, and our advanced EX Battery and EX Blanks, we're offering the most impressive technology and the most powerful user experience, hands down."

To browse and purchase V2's impressive new EX Series, visit www.v2cigs.com/pages/ex-series. A five-pack of EX Cartridges are available for $14.95. A single rechargeable EX Battery is available for $29.95. A three-pack of EX Blanks are available for $14.95.

V2 is America's No. 1 online retailer of electronic cigarettes. The company's flagship website www.v2cigs.com is currently ranked in the top 1,500 websites in the United States, receiving more than six million monthly unique visitors, per web-metrics provider Alexa.com. Both V2 and its sister brand Vapor Couture lead the industry with ever-expanding product lines, powerful vapor production and great taste. For more information, please visit http://www.v2cigs.com.

About V2

V2 is the flagship brand of VMR Products LLC (www.vmrproducts.com). V2.com, the brand's online store, receives over six million unique monthly visitors. With more than 1 million customers, V2 is also the world's largest online retailer of e-cigs in the United States. It is also one of America's top 1,500 websites, according to leading web-metrics provider, Alexa.com. V2 maintains a partnership with National Tobacco Company (NTC) to deliver electronic cigarette products to the traditional retail market. V2 is currently available in more than 40,000 retail locations nationwide.

For more information about V2, please visit http://www.v2cigs.com. For information on V2's parent company, VMR, visit http://www.vmrproducts.com.

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