Welcome!

News Feed Item

The Stephenz Group Announces Availability of inRetail’s 2014 Omnichannel Action Plan for Retailers

Today The Stephenz Group (TSG), one of Silicon Valley’s largest independent branding, marketing and digital services agencies, announced the availability of its inRetail division’s 2014 Omnichannel Action Plan for Retailers. CEO Barbara Zenz explains, “Our inRetail division is 100% retail focused and was created to address the growing demand for omnichannel retail – the always-on, always-available shopping that merges e-commerce and physical stores into a seamless customer experience.” The 2014 Omnichannel Action Plan for Retailers is available for download on the inRetail website, and provides retailers with tangible takeaways for surviving and thriving in the omnichannel retail revolution of today and beyond. This is the first in a series of ongoing omnichannel-focused tools to be published by inRetail.

Wherever retailers are along their omnichannel journey, just starting out or well advanced, this free report takes a close look at the pillars to success and pitfalls to avoid along the way. Key chapters include:

  • How to make customer service your first priority
  • Why you should make mobile a top priority
  • Why customer loyalty is so much more than a rewards card
  • Why it’s about a lot more than just selling “stuff”
  • How retailers can embrace the collaborative economy
  • How to achieve ROI on social media
  • How can you maximize time: yours and your customers’
  • How can drive an omnichannel state of mind (and action)

“This new report is packed with real world insight into how the most successful retailers are navigating the waters of omnichannel – and using it to their best advantage,” commented Lance Thornswood, former Target trailblazer and current VP/Managing Director of inRetail. “Instead of fearing omnichannel, retailers must face it head-on, and embrace it. The tide is rising. Retailers can sandbag for a little while longer, but eventually everyone will either sink or swim.”

As part of inRetail’s ongoing omnichannel readiness roadmap, Thornswood will be taking his advice on the road, speaking at retail executive conferences across the country throughout the coming year. His next speaking engagement, “The Omnichannel Customer Has Spoken (again). Was Anyone Listening?” will take place on May 13th at the Retail Connections Omnichannel Retail Executive Forum in Dallas, TX. Lance is also part of RetailWire’s prestigious Brain Trust panel, where he joins a host of industry influencers commenting on of-the-moment trends and the hottest topics affecting retailers. To sign up for RetailWire’s free e-newsletter, visit www.retailwire.com. For additional free and timely insights, follow inRetail’s blog POV inRetail, where Lance is a frequent contributor.

About inRetail

Based in Silicon Valley, inRetail, a division of The Stephenz Group, is 100% retail focused and was created with former retail executives with significant experience inside the walls of the nation’s most well-recognized retail brands. Specializing in customer-facing omnichannel shopping experiences, inRetail offers a diverse array of services and consultation. With a view of retail from the inside out, the inRetail team is uniquely qualified to quickly recognize pain points and offer creative, execution-focused solutions to address the many challenges retailers face today. For more information, visit inretailagency.com.

About The Stephenz Group

The Stephenz Group is one of the largest independently-owned advertising agencies in Silicon Valley. Based in San Jose, The Stephenz Group provides full-service integrated marketing communications to B2B and consumer technology clients, such as Epson, Qualcomm, HP and Samsung. The Stephenz Group has received hundreds of national, regional, and local creative awards, and is ranked among the Top 100 B2B agencies in the United States by B2B Marketing Magazine, Top 25 High-Tech Agencies in the United States by AdWeek, and Top 200 Agencies in the United States by Ad Age. For more information, please visit stephenz.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...