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CSG’s Kent Steffen Wins The Cable Show 2014 CIO.IT Competition Panel
|By Business Wire
|May 8, 2014 04:00 PM EDT
International, Inc. (NASDAQ:
CSGS), a global provider of interactive
transaction-driven solutions and services, today announced that the
president of CSG Content Direct, Kent
Steffen, won the CIO.IT
| Competition 2014.
Mr. Steffen won in the category, “Video Here, Video There: Solutions for
Making Multiscreen Delivery Look Easy,” in Los Angeles at The
Cable Show 2014, sponsored by the National
Cable & Telecommunications Association (NCTA). He addressed the
evolving competitive landscape for cable and telecom providers and the
revenue opportunities and profitability challenges in the rapidly
growing digital economy.
“The consumer appetite for video on every imaginable screen continues
unabated,” said Rob Stoddard, senior vice president at NCTA. “A major
objective of our CIO.IT program is to identify and address substantial
operating challenges in the cable IT environment. Our competition judges
believed that Mr. Steffen did an exceptional job of explaining the
forces at work in the multiscreen marketplace, including the strong
consumer demand for seamless availability of video, the new technologies
to meet that demand, and the solutions available to cable distributors
to efficiently respond to consumer requirements while generating growth
On the CIO.IT Competition panel, Mr. Steffen explored the technical and
operational requirements needed to deliver premium video content to a
variety of mobile devices while simultaneously supporting back-office
processes for robust payment options and revenue-generation
opportunities. He outlined the transition many service providers have
begun in order to transform from network centric “cable” providers to
full-service digital lifestyle providers. He touched on content creator
and distributor support of UltraViolet™ to offer consumers access to
content on multiple devices from a single account. Additional highlights
included how to:
Manage intuitive device registration and user authentication
Configure access to policies and entitlements for differentiated
levels of services
Manage the delivery of correct file formats to each device seamlessly
Offer content for purchase using subscription-, rental-, and
Create dynamic promotional offerings with discounts, coupons, and
Accept transactions through an online storefront from any mobile device
Support eCommerce payment methods such as credit, debit, and gift
cards; PayPal; loyalty points; stored value accounts; and to
Handle complex accounting requirements including taxes, credits,
discounts, coupons, and partner settlements
Understand and manage margins based on price, demand, sales, and
detailed transaction cost analysis
“CSG is at the forefront of innovative solutions for cable and
telecommunications providers,” said Bret Griess, executive vice
president and chief operating officer at CSG. “Kent’s expertise and
passion show providers how to generate new revenue streams, maximize the
customer experience, and tap the agile, next-generation technologies
that can help them extend and defend their share of an extremely
competitive market. His CIO.IT win is no surprise to us, and we are
honored by NCTA’s recognition.“
Other CSG executives discussed the results of the company’s recent “Supporting
Today’s Digital Lifestyle” survey, which explores the opportunities
and concerns cable and telecom operators face as the digital lifestyle
evolves. They also showed why building innovation frameworks enables
dynamic bundled services and supports creative and flexible pricing
structures; how to optimize wholesale revenues by attracting more
traffic, routing traffic effectively, and mitigating carrier bypass
fraud to improve quality of service and bottom-line performance; and the
Invotas can help organizations combat the increasing frequency,
sophistication, and unpredictability of cyber attacks.
About CSG International
Systems International, Inc. (NASDAQ:CSGS) is a market-leading
business support solutions and services company serving the majority of
the top 100 global communications service providers, including leaders
in fixed, mobile, and next-generation networks such as AT&T, Comcast,
DISH, Orange, Reliance, SingTel Optus, Telecom New Zealand, Telefonica,
Time Warner Cable, T-Mobile, Verizon, Vivo, and Vodafone. With more than
30 years of experience and expertise in voice, video, data, and content
services, CSG International offers a broad portfolio of licensed and
Software-as-a-Service (SaaS)-based products and solutions that help
clients compete more effectively, improve business operations and
deliver a more impactful customer experience across a variety of touch
points. For more information, visit our website at www.csgi.com.
About CSG Content Direct®
CSG Content Direct empowers content creators, aggregators, and
distributors to easily and effectively market, monetize, and manage
content. Content Direct is offered as either a set of software services
or as an integrated solution and allows content companies of all sizes
to increase the value and return of every content transaction. The
solution supports virtually all content types and commerce models,
including marketing promotions, offer management, partner management,
financial management, reporting, analytics, and syndication. Content
Direct is a complete solution and is integrated with leading digital
ecosystem providers. For more information, please visit www.csgi.com/contentdirect.
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