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Mahindra Group Expands Its Footprint in the United States

Unveils 'GenZe by Mahindra' Electric Two Wheeler; Inaugurates Tech Center in Troy

ANN ARBOR, MI -- (Marketwired) -- 05/09/14 -- Michigan Governor, Rick Snyder joined Anand Mahindra, Chairman, Mahindra Group today in Ann Arbor, to inaugurate the Mahindra GenZe electric two-wheeler facility and the North American Technical Center in Southeast Michigan. The Mahindra Group was also represented at this milestone event by Dr. Pawan Goenka, Executive Director and President - Automotive & Farm Equipment Sectors. Consistent with Mahindra's 'Rise' philosophy of employing alternative thinking to drive positive change, these investments exemplify the company's commitment to developing transformative urban transportation solutions for cities around the world.

"Michigan provided us the perfect eco-system to step up our U.S. presence. We were able to draw on the terrific automotive engineering and manufacturing talent available in the state, to create industry leading initiatives for the United States," said Anand Mahindra, Chairman, Mahindra Group. "The North American Technical Center and GenZe represent important disruptive product incubators for the Mahindra Group. Constant innovation focused on improving the lives of our consumers, employees and the communities they impact is at the core of Mahindra's 'Rise' philosophy and we are delighted to see this come to fruition in the United States."

The Mahindra Group already has a substantial presence in the United States with IT companies, Tech Mahindra and Bristlecone and the world's number one selling tractor brand based on volume, Mahindra USA. The new Technical Centre adds to this footprint and reflects the Group's continued commitment to North America.

"We welcome global leaders like Mahindra to Michigan and applaud them for their product and engineering leadership. Hi-tech green manufacturing & R&D has been the cornerstone of our partnership and job creation initiatives and we are pleased to have the Mahindra brand grow its U.S. presence from Michigan," said Governor Rick Snyder.

GenZe by Mahindra Electric Two-Wheeler- Designed, Engineered and Manufactured in Michigan

The GenZe by Mahindra is the first urban transportation vehicle to be offered by the Mahindra Group and the only two-wheeled electric vehicle of its kind in the United States. The compact design provides consumers with exactly what they need -- ease of travel, specialized storage and an impressive range of 30 miles with many industry first features. With the top speed set at 30 mph, there is no need for a motorcycle license to operate the GenZe in most states.

Mahindra GenZe selected Ann Arbor, Michigan for its manufacturing facility following a nationwide search. This facility has the capacity to assemble up to 9,000 vehicles per year, with the ability to ramp up to 20,000 vehicles if needed.

"We are excited to unveil the GenZe by Mahindra as the first electric urban two-wheeler designed and manufactured in the United States," said Vish Palekar, CEO, Mahindra GenZe. "The GenZe is conceived for students and urban commuters who are desperate to break free from congestion, tired of increasing gas prices, and the lack of convenient parking. With industry leading utility and connectivity features including the ability to charge anywhere on the go, the GenZe is the perfect lifestyle empowering vehicle for the American consumer."

Mahindra North American Technical Center (MNATC)

The MNATC is the North American Center of Excellence focused on providing Mahindra with globally competitive product designs and technologies in support of its future product portfolio. Presently staffed with more than 40 engineers with complete vehicle engineering design capabilities, the expertise and capabilities of the MNATC are instrumental in developing industry leading automotive platforms for Mahindra's global markets.

The new facility in Troy, Michigan provides both engineering expertise as well as vehicle prototyping capabilities in support of Mahindra's aggressive strategy to become a top global automotive brand within the next 10 years.

"The MNATC is delivering on its promise of world class product development as we take on complex global programs. Utilizing the automotive talent available here in Southeast Michigan, we're putting together a truly exceptional team of automotive professionals to meet Mahindra's future product development needs," said Rick Haas, COO, Mahindra MNATC. He added, "We are delighted with the opening of our expanded technical center, that provides us the infrastructure to design, engineer and prototype industry leading products and solutions for Mahindra's global customer base."

About Mahindra GenZe

Mahindra GenZe is dedicated to helping the urban commuter overcome the challenges associated with pollution, parking and the inadequacies of public transport. Founded in 2012 and headquartered in Palo Alto, CA with a goal to develop sustainable urban transportation solutions, the GenZe by Mahindra electric two wheeler was conceived in Silicon Valley, the heart of innovation worldwide. It is being designed, engineered and manufactured in Ann Arbor, MI to the highest international and federal vehicle standards.

Mahindra GenZe is a Mahindra Group company with more information being available at www.genze.com.

For More Information:
Yesim Erez
Corporate Communications
Mahindra GenZe
Email: [email protected]
Voice: 609.658.5868

About Mahindra North American Technical Center

Mahindra North American Technical Center provides the technical expertise and product development excellence required to execute Mahindra's aggressive global product plans. The center can accommodate over 125 engineers and will grow to meet the future needs of the company.

Our seasoned staff of automotive professionals work in collaboration with the entire Mahindra product development team globally to provide its automotive business with a competitive edge as we design and develop future Mahindra products and solutions.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.7 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category.

Visit us at www.mahindra.com

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For More Information:
Ruzbeh Irani
Chief Group Communications and Ethics Officer
and Member of the Group Executive Board
Mahindra Group
Email: Email Contact
Voice: +91 22 2490 1441

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