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Eyeview and Doner Media Create Unique National Advertising Campaign for PGA TOUR
Doner Media Leverages Eyeview's Personalized Video Platform for First-of-Its-Kind Digital Campaign Featuring Live Leaderboard Results
|By Marketwired .
|May 9, 2014 10:04 AM EDT
NEW YORK, NY -- (Marketwired) -- 05/09/14 -- Eyeview, the leading provider of personalized online video advertising solutions for brand marketers, and full-service, performance driven agency Doner Media, today announced a first-of-its-kind digital campaign for the PGA TOUR. Leveraging Eyeview's proprietary personalized platform, pre-roll video ads will integrate a live leaderboard feed using the PGA TOUR's ShotLink technology, which records every shot by every player in real-time.
The national campaign, aimed at golf and sports enthusiasts across the United States, is intended to raise awareness for PGA TOUR tournaments and drive tune-in and digital traffic for that week's event.
"Part of the PGA TOUR Brand Marketing team's mission is to find innovative and compelling ways to promote the TOUR, our players and our tournaments," said Brian Woyt, Senior Director, Brand Marketing, PGA TOUR. "Leveraging our ShotLink real-time scoring data and Eyeview's technology is a perfect example."
Over the course of the next six months, the online video ads will feature live scoring for select PGA TOUR events, showcasing a top-five leaderboard similar to what TV viewers see coming in and out of commercial breaks. Tournaments include this week's THE PLAYERS Championship, World Golf Championships-Bridgestone Invitational and the TOUR Championship by Coca-Cola, among others.
"It was great partnering with Eyeview to deliver this innovative, never-done-before live video execution for the PGA TOUR," said Bob Tacy, SVP Director Digital Media at Doner. "This strategic marketing approach showcases the PGA TOUR's commitment to creating new ways for fans to discover live sporting events. It will help to further elevate their brand as a leader in innovation, while driving business results."
"The live leaderboard is a really powerful way of delivering value to sports fans, building excitement and driving viewers to tune in to tournament coverage," said Oren Harnevo, CEO & Founder, Eyeview. "For a company or organization with a broad reach like the PGA TOUR, our solution provides the perfect way to target an audience at scale, but with dynamic, real-time information."
A sample advertisement, including the leaderboard feature for the Northern Trust Open, can be viewed here.
Eyeview is the world's leading personalized video solutions provider. Eyeview creates and executes broadcast-quality online video campaigns from start to finish. By transforming brand assets into limitless personalized video messages and targeting each one of them to the right person at the right time and place, Eyeview helps marketers move products off shelves and drive increased returns on ad spend and sales. Eyeview partners with Fortune 500 leaders in automotive, retail, telecommunications, quick service restaurants, entertainment and travel including Comcast, Lowe's, Officemax, Expedia, Toyota, Burger King and more. Headquartered in New York, Eyeview has offices in Chicago, Detroit and Los Angeles with International operations in Europe. For more information, please visit www.eyeviewdigital.com.
About PGA TOUR
The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.
The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2013, tournaments across all Tours generated more than $133 million for local and national charitable organizations and in early 2014 the TOUR's all-time charitable contributions surpassed $2 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.
About Doner Media
Doner Media is a full-service, performance-driven media agency with offices in Detroit, Atlanta, Los Angeles and Cleveland. A division of advertising agency Doner, Doner Media is the right-sized alternative to the big media factories, offering holistically crafted integrated media plans and flawless media activation. Hard-wired to move at the speed of business, Doner Media has developed a suite of proprietary tools to optimize the media campaigns for our clients. Doner Media is part of Maxxcom Global Media, The MDC Partners' $3.5 billion media organization, and serves clients including Arby's, AutoTrader.com, The UPS Store, Smithfield Foods, O'Charley's, Perkins and The PGA TOUR.
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