Welcome!

News Feed Item

Eyeview and Doner Media Create Unique National Advertising Campaign for PGA TOUR

Doner Media Leverages Eyeview's Personalized Video Platform for First-of-Its-Kind Digital Campaign Featuring Live Leaderboard Results

NEW YORK, NY -- (Marketwired) -- 05/09/14 -- Eyeview, the leading provider of personalized online video advertising solutions for brand marketers, and full-service, performance driven agency Doner Media, today announced a first-of-its-kind digital campaign for the PGA TOUR. Leveraging Eyeview's proprietary personalized platform, pre-roll video ads will integrate a live leaderboard feed using the PGA TOUR's ShotLink technology, which records every shot by every player in real-time.

The national campaign, aimed at golf and sports enthusiasts across the United States, is intended to raise awareness for PGA TOUR tournaments and drive tune-in and digital traffic for that week's event.

"Part of the PGA TOUR Brand Marketing team's mission is to find innovative and compelling ways to promote the TOUR, our players and our tournaments," said Brian Woyt, Senior Director, Brand Marketing, PGA TOUR. "Leveraging our ShotLink real-time scoring data and Eyeview's technology is a perfect example."

Over the course of the next six months, the online video ads will feature live scoring for select PGA TOUR events, showcasing a top-five leaderboard similar to what TV viewers see coming in and out of commercial breaks. Tournaments include this week's THE PLAYERS Championship, World Golf Championships-Bridgestone Invitational and the TOUR Championship by Coca-Cola, among others.

"It was great partnering with Eyeview to deliver this innovative, never-done-before live video execution for the PGA TOUR," said Bob Tacy, SVP Director Digital Media at Doner. "This strategic marketing approach showcases the PGA TOUR's commitment to creating new ways for fans to discover live sporting events. It will help to further elevate their brand as a leader in innovation, while driving business results."

"The live leaderboard is a really powerful way of delivering value to sports fans, building excitement and driving viewers to tune in to tournament coverage," said Oren Harnevo, CEO & Founder, Eyeview. "For a company or organization with a broad reach like the PGA TOUR, our solution provides the perfect way to target an audience at scale, but with dynamic, real-time information."

A sample advertisement, including the leaderboard feature for the Northern Trust Open, can be viewed here.

About Eyeview
Eyeview is the world's leading personalized video solutions provider. Eyeview creates and executes broadcast-quality online video campaigns from start to finish. By transforming brand assets into limitless personalized video messages and targeting each one of them to the right person at the right time and place, Eyeview helps marketers move products off shelves and drive increased returns on ad spend and sales. Eyeview partners with Fortune 500 leaders in automotive, retail, telecommunications, quick service restaurants, entertainment and travel including Comcast, Lowe's, Officemax, Expedia, Toyota, Burger King and more. Headquartered in New York, Eyeview has offices in Chicago, Detroit and Los Angeles with International operations in Europe. For more information, please visit www.eyeviewdigital.com.

About PGA TOUR
The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, NEC Series-PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2013, tournaments across all Tours generated more than $133 million for local and national charitable organizations and in early 2014 the TOUR's all-time charitable contributions surpassed $2 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

About Doner Media
Doner Media is a full-service, performance-driven media agency with offices in Detroit, Atlanta, Los Angeles and Cleveland. A division of advertising agency Doner, Doner Media is the right-sized alternative to the big media factories, offering holistically crafted integrated media plans and flawless media activation. Hard-wired to move at the speed of business, Doner Media has developed a suite of proprietary tools to optimize the media campaigns for our clients. Doner Media is part of Maxxcom Global Media, The MDC Partners' $3.5 billion media organization, and serves clients including Arby's, AutoTrader.com, The UPS Store, Smithfield Foods, O'Charley's, Perkins and The PGA TOUR.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.