Welcome!

News Feed Item

With SmartProfile for Marketers, Southern California Startup Smartify Is First to Pair 360 Degree Customer View With Next Generation Analytics

PASADENA, CA -- (Marketwired) -- 05/09/14 -- Integrated marketing and analytics platform, Smartify, announces SmartProfile, the first 360 degree customer profile solution designed specifically to meet the needs of marketers struggling to realize ROI gains from their data.

"As an industry, we're seeing a number of marketing solutions that have matured to the point of being both reasonably inclusive and offering some straightforward data," says Bourque. "For example, there is a plethora of point solutions, but they're highly commoditized, and they don't meet the needs of the enterprise. There are still huge hurdles with relevant data capture and actionable analytics. Likes are nice, but lift is better."

SmartProfile offers the industry's most nuanced customer insights, backed by Smartify's Intelligent Marketing Engine, which applies advanced machine learning to its database of more than 300 million individually reported profile attributes. The Smartify analytics dashboard delivers this information in a modern, visual presentation that's easy for marketers to access, act on, automate, and share.

"The buzz about data-driven marketing is at a fever pitch," says CEO, Carla Bourque, "And no brand today would deny the importance of data. The problem is that few marketers are accessing the right data -- much less leveraging it to meet more sophisticated business KPIs."

Smartify helps clients like NBCU, RedBox and Cost Plus World Market realize remarkable results across a wide variety of incentivized omnichannel campaigns. One national retail brand saw 450% increase in conversions in just 6 months with Smartify. Bourque notes that these results are typical for Smartify clients.

"SmartProfile not only provides a real time 360 degree view, mapping the customer journey in full across channels, it also presents deep, relevant insights about behaviors and preferences that drive programmatic intelligence into brands' marketing systems, from email and AdTech to CRM," says Bourque.

SmartProfile's comprehensive customer view is complemented by a solution suite of analytics delivered by Smartify's Intelligent Marketing Engine, including SmartSurvey, an industry-first predictive survey product, SmartReward, a social commerce and loyalty product, and SmartTracker, a cohort virality product.

"These are next generation analytics," says Bourque. "They reveal insights from extremely sophisticated market segmentation and opt-in behavioral data -- the kind of market intelligence that typically runs into the six or even seven figures -- into the hands of marketers in a fresh, powerful real-time presentation."

Smartify's cloud-based platform integrates directly into business systems and dynamically analyzes customer profiles across channel.

Founded in 2011, Smartify has offices in Pasadena, Calif., the San Francisco Bay Area, and Cambridge, Mass., and offers a comprehensive range of data-driven marketing solutions. Smartify works with Cost Plus World Market, RedBox, EA, JC Penney and dozens of other major retail, CPG, entertainment and technology clients.

The company has grown revenues by 360% from Q1 2013.

For more information, visit getsmartify.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."