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Sprint Executive Briefing Center Program Wins Top Industry Award

The Sprint (NYSE: S) Executive Briefing Center (EBC) program recently received the Association of Briefing Program Manager’s (ABPM) top industry award as the “2014 World Class Briefing Program of the Year.”

The award recognizes Sprint’s outstanding performance in management, marketing, measurement and planning. ABPM also cited Sprint for “Innovation in Management,” recognizing excellence of work in the area of “Voice of the Customer.” The awards are the highest external recognition in the briefing program profession.

“Our briefing program’s mission is to support business sales teams by collaborating with their customers and prospects on how Sprint can solve their business challenges,” said John Heiman, director of Experiential Marketing, Sprint. “Executive briefings are high-stakes, high-value business conversations that forge stronger relationships, close business, increase loyalty, and shorten the sales cycle. This award validates that we’re executing a strategic, world-class program.”

Award jurors were impressed with the Sprint EBC’s customization for each briefing, alignment with customer objectives, program metrics and a “Voice of the Customer program that truly captures the customer’s ‘voice’ and feedback on what customers care about most,” according to one juror. Another juror noted, “The maturity, experience and dedication of the (Sprint) EBC team shines through in all aspects of this program. Excellence runs through it.”

“The Sprint Executive Briefing Program received the highest overall score when compared to all other programs in the ABPM’s largest-ever candidate field,” said Roxanne McCreery, president of ABPM.

In order to receive recognition as ABPM’s 2014 Program of the Year, the Sprint Executive Briefing Center team first had to achieve a world-class level of excellence in four categories, according to the exacting standards set forth in the ABPM’s “World Class Characteristics of a Briefing Program” document, McCreery said.

“That achievement is the result of a passionate commitment to excellence,” she said, “and it is the culmination of a journey that typically requires years. To recognize those remarkable achievements with our awards is truly a privilege.”

Sprint has five briefing centers across the United States: Kansas City, Atlanta, New York, Reston, Va., and Silicon Valley. These world-class venues offer an ideal setting for demonstrating the power of Sprint’s leading-edge technology and innovation. Briefings include interactive discussions with customers and experts as well as solution demonstrations that showcase state-of-the-art Sprint products and services in a true-to-life business environment. Each briefing is tailored to the prospect’s or customer’s interests and needs.

About the Association of Briefing Program Managers

Comprising more than 100 Fortune 500 member companies from around the globe, ABPM develops world-class standards and champions the briefing program industry. The World Class Briefing Awards were created to raise the level of performance of member programs. Award submissions are judged based on the “Characteristics of World Class,” which have evolved as the briefing profession has become increasingly strategic. Each year submissions are judged by a panel of jurors who have many years of management experience with briefing programs. Jurors are selected based on their strategic experience, deep understanding of the World Class Characteristics, and leadership in the briefing industry.

About Sprint

Sprint (NYSE: S) offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint served nearly 55 million customers as of March 31, 2014, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America in 2011, 2012 and 2013. You can learn more and visit Sprint at or and

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