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AliceAzur Dubbed Most Promising New Label

Toronto Designer Wins Prestigious TFI New Labels(R) Competition

TORONTO, ON--(Marketwired - May 09, 2014) - Anticipation filled the room for TFI New Labels® 2014 on Monday night at One King West where the runway was host to four of Canada's top fashion up and comers. Over 250 media, buyers, celebrities and industry elite witnessed as AliceAzur by Miriam Baker was named Most Promising New Label, presented by Suzanne Rogers.

Miriam Baker showcased her collection AliceAzur alongside fellow finalists Christopher Paunil Designs, Laura Siegel and NOMAD of the SUN by Ashley Boutcher. With feminine silhouettes inspired by the designer's time in the English countryside, AliceAzur won over the distinguished panel of judges, which included Arie Assaraf (TNT boutique owner), David Dixon (fashion designer), Tiyana Grulovic (FLARE Fashion Director) and Suzanne Rogers (philanthropist).

"I am overwhelmed with this acknowledgement and would not have pushed myself this far if it wasn't for the support of TFI and the panel of judges," said Miriam Baker, designer, AliceAzur. "I have learned so much through this process and am excited to develop a complete size range and start production."

The Prize

As the winning designer, Miriam Baker is awarded a $25,000 cash prize for Most Promising New Label presented by Suzanne Rogers to use towards developing her next collection, an editorial spread in FLARE Magazine and production of a look book for her winning collection, provided by beauty partners COVERGIRL and Pantene.

"All of our finalists have promising futures and each year we are amazed by the caliber of the showcased collections" said Susan Langdon, Executive Director, Toronto Fashion Incubator (TFI)"Without the support of people like Suzanne Rogers and our key event sponsors: the City of Toronto, FLARE Magazine, Mantella Corporation, One King West, Pantene and CoverGirl, this special event in support of these Canadian design talents would not be possible."

TFI New Labels® is an annual fundraiser in support of the non-profit Toronto Fashion Incubator. Canadian fashion icon Jeanne Beker emceed the evening, which included a cocktail reception and fashion show, with runway beauty looks created by CoverGirl and Pantene. Guests were also treated to performance by Juno-nominated singer songwriter Vita Chambers. Notable supporters of Canadian fashion and industry VIPs were in attendance, including City Councillor Shelley Carroll, Adam Giambrone (TFI board member), Brian Gluckstein (interior designer), Erin McLaughlin (Style at Home), Lisa Tant (Holt Renfrew), Cameron Williamson (FLARE) and Nicholas Mellamphy, Evelyn Reynolds, Suzanne Timmins and Mary Turner (Hudson's Bay Co.). Socialites Jenna Bitove, Simona Shnaider and Sylvia Mantella wowed guests in their gala looks, many of which were Canadian-designed.

"It is so important to support TFI. Fashion isn't just about what you're wearing, it represents many elements from arts and culture to local economic growth," said Sylvia Mantella, Director of Brand Development, Mantella Corporation. "Ten years ago London fashion was barely acknowledged from a commercial perspective, but today it's a must see on the fashion week circuit alongside New York, Paris and Milan. I absolutely see Toronto going in this direction and TFI is one of Canada's key and relevant platforms to get it there."





The Toronto Fashion Incubator (TFI) is an award-winning and highly-acclaimed non-profit organization dedicated to supporting and nurturing Canadian fashion designers and entrepreneurs. Established in 1987 as the world's first official "fashion incubator", the TFI model has been adopted by cities such as New York, Chicago, London, Paris and Milan. Housed in an 8,000 sq. ft. heritage building at Exhibition Place in Toronto, TFI provides critical support to creative entrepreneurs to develop the business and professional skills they need to thrive and survive. Start-up and advanced community programs include educational seminars on the business of fashion, one-on-one mentoring with industry professionals, exclusive promotional and sales opportunities, and valuable sales, marketing and trend resources.

Toronto Fashion Incubator : 285 Manitoba Drive, Exhibition Place Toronto, Ontario M6K 3C3 Canada 416.971.7117 [email protected] www.fashionincubator.com

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