|By Marketwired .||
|May 9, 2014 03:04 PM EDT||
TORONTO, ONTARIO -- (Marketwired) -- 05/09/14 -- This document corrects and replaces the news release that was issued on May 07, 2014 23:32 ET. Adjustments have been made to correct the names of Strategic Objectives and MSLGROUP's award-winning campaigns, as well as to update the title of the New Product or Service Campaign of the Year category and the sponsor list.
The Canadian Public Relations Society (CPRS) Toronto chapter honoured the GTA's best public relations practitioners this evening at the annual Achieving Communications Excellence (ACE) Awards Gala. Held at the Arcadian Court, the ceremony acknowledged and celebrated the accomplishment of PR professionals in Toronto and the GTA.
"The ACE Awards are a superb way to recognize the outstanding work created by the Toronto PR industry through its communications campaigns," said Maryjane Martin, chapter president, CPRS Toronto. "With so many exceptional submissions, this year's judging panel certainly had its work cut out for themselves in selecting the best of the best in Toronto PR."
The ACE Awards concluded with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year. Edelman Canada and Ontario Graphite received top prize of PR Campaign of the Year for the strategic planning and execution of the Creating Community Partners and Advocates campaign and the Best Creative PR Campaign of the Year was awarded to Narrative PR for the innovation and creativity behind the Air Canada rouge - Countdown to Takeoff campaign.
"The ACE Award recipients are carefully selected by a judging panel of seasoned PR professionals," said Carolyn Schulz, ACE Awards chair, CPRS Toronto. "The ACE Awards draw their prestige from being awarded from a panel of Toronto's best and brightest PR practitioners."
The 2014 ACE Award recipients include:
Best PR Campaign
-- Edelman Canada and Ontario Graphite - Creating Community Partners and Advocates
Best Creative PR Campaign
-- Narrative PR - Air Canada rouge - Countdown to Takeoff
-- Lois Marsh Award: Vince Power -- Volunteer of the Year: Sarah MacKenzie-Smith -- CPRS Toronto Young PR Professional of the year: Natalie Preddie -- CPRS Toronto Public Relations Student of the Year: Amanda Paterson
Media Relations - Budget Over $50,000
-- Edelman Canada and Kraft Canada - Kraft Hockey Goes On
-- Argyle Communications - The Breathe Right Sleep Pod Hotel Tour -- NATIONAL Public Relations and Ford of Canada - The Ford F-150 Drive Program -- NATIONAL Public Relations and Keurig Canada Inc. - Keurig + Pink Tartan: Creating the Perfect Cup -- Fleishman-Hillard Toronto - Restore Our Anthem -- Citizen Relations - Future Shop Holiday 2013 -- Edelman Canada - Knorr What's For Dinner?
-- DDB Public Relations - autoTRADER.ca: The Better Way to Buy and Sell Cars Campaign -- Canadian Tire Corporation - Canadian Tire Holiday 2013 -- Canadian Tire Corporation - Science of Winter Driving -- McDonald's Restaurants of Canada Ltd. - National Hiring Day 2013 -- Unilever Canada and Edelman - Becel Heart of Truth -- APEX Public Relations Inc. - Nestle Skinny Cow Chocolate Launch: Get The Skinny -- APEX Public Relations Inc. - Walmart Canada - Mom of the Year Award -- Veritas Communications/Microsoft Canada - Xbox One Launch -- Citizen & Hyundai - Hyundai Hockey Helpers -- Cowan & Company - Diane Keaton & L'Oreal Paris: Age Perfect -- Bayer Canada and Citizen - Bayer: Tick Prevention for Dogs
Media Relations - Budget under $50,000
-- Argyle Communications - A Taste of Peanut Country -- NATIONAL Public Relations - Phase 4 Films' Dead Before Dawn 3D Canadian Film Launch
-- Ford of Canada - Ford F-150 Drive Program -- Tim Hortons & Paradigm Public Relations - Tim Hortons Camp Day -- Argyle Communications - Saputo Presents Lydia's Italy Live -- NATIONAL Public Relations - Heffel Fine Art Auction House Fall 2013 Auction
-- Canadian Tire Corporation - Only in Canada: The Canadian Tire Ice Truck -- Paradigm PR & Energizer Canada - Sex in a canoe? Absolutely, we're Canadian -- Randstad Canada and MSLGroup - Women Shaping Business 2013 -- Edelman Public Relations - VAWK for eBay by Sunny Fong -- Strategic Objectives and Ontario SPCA - Ontario SPCA Inaugural National Cupcake Day
Best Use of Special Events
-- NATIONAL Public Relations - SiriusXM Ontario Road Trip -- Randstad Canada and MSLGroup - 2013 Randstad Award
-- Strategic Objectives and Ontario SPCA - Ontario SPCA First National Cupcake Day -- Strategic Objectives and Kruger Products - 10th Annual White Cashmere Collection -- Anne Vranic - Global TV's launch of NBC series Chicago Fire -- Narrative PR - Scotiabank SCENE - The Summer of FREE
Brand Development Campaign of the Year
-- McDonald's Restaurants of Canada Ltd. - National Hiring Day 2013
-- Fleishman-Hillard - Lay's Do Us A Flavour -- Citizen & Hyundai - Hyundai Hockey Helpers -- Canadian Olympic Committee - #WeAreWinter
Employee Engagement / Internal Communications Campaign of the Year
-- Toronto Hydro - Toronto Hydro's Community Involvement - investing in a better city
-- DDB Canada - ShareDDB 2013 -- Ford of Canada - Ford JDRF Race for the Cure
-- Vale Canada Limited - Vale in Canada: Long Harbour Completion Challenge (LHCC)
Community Relations Campaign of the Year
-- Edelman Canada & Ontario Graphite Ltd - Creating Community Partners & Advocates
Best Digital Campaign of the Year
-- High Road Communication - Shop Small -- Paradigm PR & Energizer Canada - Quattro for Women Truth or Dare -- Seton & Reimagine PR - Seton Job Safety Videos -- Toronto Hydro-Electric System Limited - Meet your new neighbour, Community Energy Storage
Crisis or Issues Management Campaign of the Year
-- Toronto Hydro - Ice Storm 2013: Dark T.O. -- De Beers Canada ECA Team - 2013 Winter Road Blockade
Government Relations/Public Affairs Campaign of the Year
-- Canadian Tire Corporation - ACTIVE AT SCHOOL
-- DDB Public Relations - ONGA Advocacy Campaign -- Argyle Communications - MTO Transit Panel: Choices & Consequences
Investor/Financial Relations Campaign of the Year
-- Kaiser Lachance Communications - Purpose Investments - launch of corporate class funds
-- Fleishman-Hillard - The Third Rail - Confronting our pension failures
New Product or Service Campaign of the Year
-- Veritas Communications/Microsoft Canada - Surface Has Landed -- Narrative PR - Air Canada rouge - Countdown to Takeoff
-- APEX Public Relations Inc. - Nestle Skinny Cow Chocolate Launch: Get The Skinny -- HTC Canada and Paradigm Public Relations - HTC One Launch in Canada -- Strategic Objectives and Kellogg Canada - The All-Bran Tweet Shop
-- DDB Public Relations - Subaru Forester Family Rally
Best Student PR Campaign of the Year
-- Centennial College - Spotlight: Horizons -- Centennial College - #CANit2013
-- Centennial College - Phony Party
The Canadian Public Relations Society is a national professional organization focused on establishing and upholding educational and ethical standards in Public Relations. CPRS Toronto is one of the largest local societies with nearly 600 members. For more information, please visit: http://www.cprstoronto.com.
Special thanks to our sponsors: Freeman Audio Visual Marketwired McMaster-Syracuse Master of Communications Management Program Leger Marketing CNW Group Canadian Press Fifth Story
To view the photos accompanying this press release, please visit the following links:
For more information or to schedule an interview,
Lead, ACE Marketing/Communications
CPRS Toronto ACE Awards Committee
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Sep. 1, 2015 04:30 PM EDT Reads: 387
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Sep. 1, 2015 04:15 PM EDT Reads: 431
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Sep. 1, 2015 04:00 PM EDT Reads: 196
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Sep. 1, 2015 04:00 PM EDT Reads: 205
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 1, 2015 03:00 PM EDT Reads: 439
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Sep. 1, 2015 03:00 PM EDT Reads: 508
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
Sep. 1, 2015 02:45 PM EDT
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Sep. 1, 2015 02:45 PM EDT Reads: 136
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Sep. 1, 2015 02:30 PM EDT Reads: 210
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Sep. 1, 2015 01:00 PM EDT
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Sep. 1, 2015 12:45 PM EDT Reads: 476
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 1, 2015 12:30 PM EDT Reads: 911
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Sep. 1, 2015 12:30 PM EDT Reads: 258
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...
Sep. 1, 2015 12:30 PM EDT
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Sep. 1, 2015 12:15 PM EDT Reads: 249