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i2c Executive to Address Delegates at Cards & Payments Middle East

i2c, Inc.'s General Manager, International, Scott Salmon, will be in Dubai next week addressing the Cards & Payments Middle East conference. His session, “Five Ways to Profitability in the Prepaid Business”, will take place on May 14th at 11:30am Gulf Standard Time at the Dubai World Trade Centre.

With prepaid card usage surging in the Middle East, the topic of prepaid profitability has become a key focus of bank and financial services executives in the region. Mr. Salmon's session is designed to provide targeted and actionable tips for helping prepaid programs attain profitability quickly.

“The prepaid business model differs from other bank products, such as credit and debit, and therefore a different approach is needed to manage these programs,” says Salmon. “Success in the prepaid business takes a combination of strategy, data analysis and technology. I am excited to be back in Dubai sharing specific tips in each of these areas.”

The session is based on a popular white paper released by i2c called “The New Approach to Managing Prepaid Programs”. Interested parties may obtain a free copy of the paper by downloading it from the i2c website or by visiting the i2c stand in the Cards & Payments Middle East exhibition hall.

About i2c, Inc.

From its Silicon Valley headquarters, i2c provides the infrastructure financial institutions, corporations, brands and governments around the world need to launch and profitably manage prepaid and next-generation commerce products. i2c's global, cloud-based platform supports virtually any prepaid, debit or credit program in plastic, virtual or mobile form. Clients on six continents use the i2c platform to build profitable, differentiated payment products and services that meet unique customer needs. For more information go to www.i2cinc.com.

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