|By ACN Newswire||
|May 12, 2014 03:22 AM EDT||
Action packed event offers an intense eight hour focus on a question facing every senior marketing executive: How can I effectively use digital content to connect with my customers and grow my business through social media?
|Singapore, May 12 - Thomas Crampton, Global Managing Director of Social@Ogilvy|
Marking its first foray into Singapore, Social Matters will be part of All That Matters, a pioneering industry event delivering a 360 degree perspective of the digital entertainment business. The full day event on May 23rd, 2014 will gather global and regional specialists from many of the world's most valuable brands including Coca-Cola, Nissan, Philips, Mondelez, Ericsson, Hilton, as well as leading social media platforms such as LinkedIn, LINE, BuzzFeed, Visually, HootSuite, SurveyMonkey and many more to examine how companies can effectively implement social media to dramatic effect.
Last year's event in Hong Kong attracted over 900 attendees comprised of 700 senior executive delegates and 250 screaming teenage fans of a YouTube star. This year's "Brands as Creators" - themed event will be held at The Ritz-Carlton Millenia Singapore and will showcase companies that brands can co-create powerful content with, including YouTube stars, visualization services and the "best of..." brands that are creating and applying content in the most innovative ways.
Thomas Crampton, Global Managing Director of Social@Ogilvy, risked his life while saying many things about this event in this Social Matters Deathwish Cam video: http://vimeo.com/94483522
Crampton adds, "As brands increasingly look to co-create or develop their own content, they face the challenge of moving towards an effective model of publishing, with the right tools for acceleration. We have a stellar line-up for Social Matters in Singapore, with discussions ranging from pitfalls to avoid, to the secrets of award-winning content and innovations in audience reach. Ultimately, what makes consumers share."
For more details and how to register visit www.socialmatters.asia.
About All That Matters & Social Matters
Dubbed "TED meets SXSW" by Jason Mraz and billed as the gateway to the Asian entertainment industry, the award winning All That Matters is the only Business2Business2Fan event in Asia that brings Music, Digital, Social and Sponsorship Matters together alongside 60 bands and 20
A joint venture between Branded and Social@Ogilvy, Social Matters is Asia's only executive-level business event presented by brands and for brands, to critically examine the use of social media as a powerful business tool. Social Matters focuses on the challenges to creating compelling online content and showcases the most creative digital campaigns from global and regional brands that bring people together.
Fully endorsed by both the Singapore Tourism Board (STB), and Infocomm Development Authority (IDA), All That Matters takes place on 20-25 May at the Ritz Carlton Hotel, Singapore and at a number of live music venues in and around Singapore. www.allthatmatters.asia
Social@Ogilvy is the world's largest network of social media strategists. Named 2013 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions -- Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact(TM).
Branded is a leading Asian media and entertainment events producer and connections agency and runs the award-winning Matters festival series (Music, Sports, Digital, Social Media, Sponsorship, Music Matters Live) and has successfully partnered brands with a number of the world's top entertainment attractions including the Rolling Stones, Coco Lee, Black Eyed Peas, Jamie Cullum, James Blunt, Chicago, We Will Rock You and Walking with Dinosaurs. Branded also connects brands with content in the tech/media space and has raised many millions of dollars for the CASBAA Convention since 2003.
Ogilvy & Mather Singapore
+65 6213 6961
Source: Social Matters
Copyright 2014 ACN Newswire. All rights reserved.
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