News Feed Item

VGI Global Media (SET:VGI) and Master Ad (SET:MACO) Out-of-Home Media Giants Announce Partnership to Expand Business Together

Bangkok, May 12, 2014 - (ACN Newswire) - Mr. Kavin Kanjanapas, Chariman of the Executive Committee of VGI Global Media PCL ("VGI"), disclosed that on May 12, 2014, the company acquired shares of Master Ad PCL ("MACO"), a key player in Out-of-Home media which has advertising media locations in the central business district of Bangkok, residential communities and strategic communication routes. VGI acquired a total of 24.43% of total issued and paid-up shares of MACO, at the price of 9 Baht per share, totaling a value of 661,500,000 baht, from the major shareholders of MACO.

Mr. Noppadol Tansalarak, Chairman of the Executive Committee of MACO, said "VGI is an excellent out-of-home media partner. VGI not only has good location and attractive design for its advertising media but also has a strong executive and employees. Moreover, VGI also has good strategy and a high quality management system. Both VGI and MACO have seen each other's development in its respective out-of-home media sub-sector for a long time. I'm delighted to see further development beyond the current success of both companies in the future. In addition, existing major shareholders will still hold substantial shareholdings in Maco and existing management will continue managing Maco."

With over 26 years of operation, MACO is one of the leaders in out-of-home media industry especially in the Outdoor media category. MACO's key revenues are derived from billboard advertising services, advertising production services and other services that enhance MACO capacity to provide total solutions for its clients.

Currently, MACO is the owner of 1) 170 billboards installed on the edge of strategic communication route, 2) street installations including 188 trivision panels installed on BTS pillars, 1 Siam Square Media ,and 366 media panels under flyovers in Bangkok (consisting of 177 media panels under 1st phase and 249 media panels under 2nd phase), and 3) transit media including 80 media panels on walkways of BTS station, 124 media panels installed at toll booths of Expressway Authority of Thailand, and 7 media panels in Mochit 2 Bus Terminal.

Besides excellent media location, MACO also has excellent staff to seek locations which are attractive to consumers and a high quality team to procure and install large billboards whose structures comply with engineering standards. MACO's subsidiaries have the capability and technology to produce billboard structures, and large format printing media. MACO group also has innovative advertising medias, which are proved by several awards such as Coke bottle 3D Mapping on CPN building which awarded Media Lions level 2 in Cannes Lion 2013 in France. MACO also received Asia's 200 Best Under Billion from Forbes magazine and Company Performance Awards from SET Awards 2013 for two consecutive years.

Mr. Marut, Arthakaivalvatee, Chief Executive Officer of VGI, said "VGI believes that both VGI and MACO will achieve synergy from this partnership. Both companies will plan new strategy to build more value for each company, create marketing campaigns and sales advertising media together. This partnership will give more media alternatives which will help answer the various needs of its clients, and better penetrate target customer groups, which will result in higher revenue for VGI and MACO in the long run.

"This investment is an important step for VGI to expand its investment from the existing Transit Media and In-store Media, with main media Indoor to Outdoor Media, the market in which MACO is a leader. VGI is confident that this transaction will help and bring both companies to the leader position of Out-of-Home Media both in Thailand and in ASEAN countries."

According to AC Nielson, total Out-of Home market size was estimated to be 10,287 million Baht in 2013 comprising of 3 categories; 1) Outdoor Media of 4,167 million Baht 2) Mass Transit System of 3,528 million Baht ,and 3) Department Stores of 2,486 million Baht. Thus, Outdoor Media is one-third of total Out-of Home market size.

Ms. Suparanan Tanviruch, Chief Financial Officer of VGI, additionally informs that MACO's financial performance has robust growth over the past 3 years with 7.5% CAGR in revenue. In 2013, its revenue is 745.58 million Baht. Furthermore, net profit in the last 3 years grows 16.6% per year in average with net profit of 173.8 million Baht in 2013. Net profit margin is 23.3% in 2013. ROE in last 3 years is 20%-27%.

In the last 6 years, dividend yield is consistently high and paid 0.50 Baht per share under 2013 fiscal year or 5.56% of dividend yield at purchasing price 9.0 Baht per share. VGI will use operating cash flow and financing from financial institutions as source of fund for this transaction.

About VGI Global Media PCL

VGI Global Media Public Company Limited (SET:VGI) is Thailand's major provider of out-of-home media solutions, having more than 10,000 items of large still-image screens in the BTS skytrain network and large retail stores nationwide. It also has over 11,000 sq.m. of advertising space in the product display zones of large modern trade stores, as well as about 5,000 items of digital screens and media in the BTS platform and train areas, the Tesco Lotus, Big C, and Watson stores, and large office towers throughout Bangkok, and mega LED and outdoor led screens under its management. In addition, the company runs retail shops in 23 BTS stations and radio networks covering nearly 2,000 modern trade stores in Thailand. For more information, please see www.vgi.co.th.

Master Ad PCL

Master Ad Public Company Limited (SET:MACO) is a leading out-of-home media advertising company in Thailand with media coverage of more than 1,200 ad display units nationwide. With over 24 years of experience, we specialize in providing clients with creative out-of-home media solutions ranging from billboard, street furniture, transit, ambient advertising to made-to-order job. We have been emphasized on the creation of our products and services under the concept of Smart, Creative and Innovative. Through state-of-the-art technology in order to improve communication efficiency and attractiveness, our team develops imaginative and intelligent ways for our clients to reach and connect their audiences and impress them. For more information, please visit www.masterad.com.

Source: VGI Global Media PCL

VGI Global Media PCL
Investor Relations Department
Tel: +66-2273-8636; +66-2273-8639   
E-mail: [email protected]

Master Ad PCL
Investor Relations Department
Tel: +66-2938-3388 x487
E-mail: [email protected] 

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...