Welcome!

News Feed Item

Presenting Pepsi(R) Beats of the Beautiful Game

New Visual Album Celebrates the International Sights and Sounds of Football

MISSISSAUGA, ONTARIO -- (Marketwired) -- 05/12/14 -- #FUTBOLNOW - Pepsi® today announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or 'filmtracks,' that capture the indelible international spirit, sights and sounds of the world's most popular game - football. The visual album will unite chart-topping musicians with award-winning directors to showcase the inextricably interwoven power of music, film and sport.

Pepsi Beats of the Beautiful Game showcases an eclectic mix of rising and celebrated musical artists from around the world including Kelly Rowland, Janelle Monae, Rita Ora, Don Omar, Santigold and Timbaland. Rising stars such as Jetta and R3hab are also featured alongside regional favorites Pearls Negras (Brazil), Jolin Tsai Yl-ling (China) and Hassan El Shafei (Egypt).

These artists' songs will serve as inspirations for 11 short films by dynamic directors, including Spike Lee, Idris Elba, Jessy Terrero, Diego Luna, Andy Morahan and The Kolton Brothers among others, whose accompanying filmtracks tell a story inspired by each song.

Beginning May 20th, Pepsi will premiere songs off the album as singles on the iTunes store, with accompanying filmtracks free to view the same day on www.pepsi.com/thegame, as well as artists' YouTube or Vevo channels.

The first in the album release: Young Astronauts-directed filmtrack for "Heroes," Janelle Monae's fresh take on the iconic David Bowie classic released a few weeks ago, makes its debut today.

"This visual album is a celebration of different artistic talents and intertwines two art forms that up until now existed mostly in service of one another. With Pepsi Beats of the Beautiful Game, we are finally elevating these artforms to an equal plane and showcasing them on a global level. The 'beats' are both musical and visual snapshots that speak to the spirit of football culture, where songs serve as inspiration for the films - and the films allow for greater interpretation of the songs," said Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group.

Pepsi Beats of the Beautiful Game also seeks to empower and create momentum for those often excluded from the center stage of football. Pepsi has partnered with Cine Favela, a cultural non-profit organization providing film education and tools to aspiring new young directors throughout Brazil. Cine Favela alumni will bring to life Pearls Negras' rhythmical track "Guerreira," showcasing the hidden talent and overwhelming passion and spirit that flows from the favelas of Brazil.

As the largest music, film and football collaboration in the brand's history, Pepsi Beats of the Beautiful Game audibly and visually captures the vibrant sights, sounds and stories that unite fans with the game of football. Track to track, the excitement, passion and intensity flows like a footballer performing on the pitch.

The complete 11-track Pepsi Beats of the Beautiful Game album (distributed by Caroline) drops June 9th internationally and June 10th in the U.S. Beginning today, the album is available for pre-sale on iTunes.

"I was immediately attracted to 'The Game' because I can identify with its theme of overcoming challenges and finding your voice. It's a very important message and I'm honored to partner with Pepsi on a project that brings the worlds of music, sports and film together," says Kelly Rowland. "As an artist - and a huge film and sports fan - it's been an incredible experience."

The full track list includes:


Janelle Monae, "Heroes," with filmtrack by The Young Astronauts
Don Omar, "Pura Vida," with filmtrack by Jessy Terrero
Rita Ora, "I Will Never Let You Down (Switch Remix)," with filmtrack by
Diego Luna
R3hab feat. Eva Simons, "Unstoppable," with filmtrack by Idris Elba
Jetta, "Crescendo"
Kelly Rowland, "The Game," with filmtrack by Spike Lee
Santigold, "Kicking Down Doors," with filmtrack by Andy Morahan
Timbaland staring Rachel Assil, "Whoever We Are," with filmtrack by The
Kolton Brothers
Pearls Negras, "Guerreira," with filmtrack by Cine Favela
Jolin Tsai Yl-ling, "Now is the Time," with filmtrack by Cai Yiqi
Hassan el Shafei, "Ahlam Men Gedial"

Dominic Pandiscia, President of Caroline stated, "Caroline and Pepsi share a vision of enabling talented artists the platform to accelerate music on a global scale. Pepsi Beats of the Beautiful Game captures the spirit of football and we couldn't be more excited to support the diverse roster of international talent."

Pepsi Beats of the Beautiful Game is part of the integrated 2014 Pepsi football campaign. The album follows the announcement of the brand's "Now Is What You Make It" global commercial and interactive film, as well as a creative art collection, "The Art of Football." The campaign will continue to deliver more experiences to fans throughout the year - bringing them closer to the game they love.

For more information on Pepsi and "Live For Now" visit www.pepsi.com and follow the conversation online with #FutbolNow.

NOTE TO EDITORS:

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About Caroline

Caroline, re-launched in 2013, is the premiere service company to the independent artist and label community. Born of the DNA of the successful EMI Label Services division and building on the 30 year tradition of the historic Caroline Distribution (one of the U.S's largest independent distribution companies), Caroline has been defined as the definitive service company for a wide range of artists and labels including ATO Records, Hopeless Records, Welk Music Group, Votive, Dine Alone, Prospect Park, Alter Bridge, Slash, Tyrese, Raekwon, Candlelight and more. Caroline's services range from commercial marketing, through radio promotion, on-line marketing, product management and tour coordination, as well as branding and sync. Caroline offers its services on a global scale supporting the independent artist and label with a system that can touch every market around the world.

Helmed by President, Dominic Pandiscia, Caroline defines the essence of the independent culture and spirit while bringing all of the leverage of a major to the marketplace. Driven by commitment passion and hustle, Caroline delivers a transparent, flexible and tailor-maid vehicle to super-serve, support and nurture the independent community, artist and label.

Just as Caroline Distribution was the launching pad for the careers of artists such as Smashing Pumpkins, Hole, White Zombie, Ben Folds and The Chemical Brothers, Caroline continues to dedicate its efforts to the development of independent artists and labels to help ensure they achieve their maximized potential.

About Cine Favela

In 2003, a group of residents of the Heliopolis favela community got together to promote cultural inclusion through theater and film to underserved youths from the Sao Paulo outskirts. In 2004, the group founded the ACAHS (Associacao Cultural Artistica de Heliopolis e Sacoma), now known as the ASSOCIACAO CULTURAL ARTISTICA CINE FAVELA (Cine Favela Cultural Artistic Association). So being, CINE FAVELA, the first movie theater founded in a favela community in the world was born, lending it name to the sociocultural project. Since its founding, CINE FAVELA has fostered the FESTIVAL CINE FAVELA DE CINEMA, which in 2014, reached its 9th consecutive edition. The event has gathered more than 20,000 people from all over Brazil, directly benefiting more than 350 youths with workshop activities and showing more than 450 Brazilian and international films produced by cultural associations, NGOs, artist collectives, social projects and independent producers - making it the BIGGEST 'PERIPHERAL' FILM FESTIVAL IN THE WORLD.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, will give users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion w...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...