News Feed Item
Kemper Development Company Pioneers High-Tech Sales Office of the Future
|By Business Wire
|May 12, 2014 08:03 AM EDT
Kemper Development Company (KDC) has borrowed a page from the video game
industry to solve a common real estate problem: how to sell a space that
has yet to be built. Putting a high-tech spin on the traditional
architectural model, the company introduces a first-of-its-kind
experiential sales office as it heads to the industry’s top trade show,
the 2014 ICSC RECon global retail real estate convention in Las Vegas.
The ground breaking multi-million dollar Expansion Experience Center
called The Studio is designed to bring the development plans to life and
accomplish the firm’s goal of pre-leasing 100 percent of its $1.2
billion mixed-use expansion of The Bellevue Collection, KDC’s
thriving “live, work, play” destination in affluent Bellevue, Washington.
With the 2 million sq. ft. expansion breaking ground this summer, the
company’s Chairman and CEO, Kemper
Freeman, is betting his tech-driven investment will inspire
prospective tenants into signing long before construction is completed.
The visual and sensory-rich Studio captivates visitors in an engaging,
interactive virtual storytelling experience that brings the
soon-to-be-built office, residential, retail, nightlife and hotel spaces
Custom interactive software developed by KDC’s creative agency, Orange
County, California-based The Voyager Group, activates bustling
storytelling scenes animated on a 3D model of the property and downtown
business district. The Studio also features a 24 ft. by 9.5 ft. video
wall, built on a radius, where sweeping, uninterrupted views are the
focal point and a montage of Bellevue Collection photography captures
the consumer’s imagination through its immersive style of storytelling.
“The ability for prospective tenants to envision a space that has yet to
be built can make or break a real estate deal,” says Freeman. “With The
Studio, we can take our prospective tenants on an emotionally engaging
ride that showcases not only the physical space, but also the energy and
excitement of what’s to come. Tenants can also compare views from
various floors and sides of the building. We see The Studio as not only
a game changer for the commercial real estate industry, but also for our
future tenants who might otherwise be apprehensive about pre-leasing
space before construction has been completed.”
Driven by Freeman’s desire for The Studio to be a thoughtful exploration
of The Bellevue Collection both today and tomorrow, The Voyager Group
brings the story of The Collection’s success and synergy to life through
innovative space design, impactful use of large format video screens,
strong digital content and state-of-the-art animation projection. Local
talent from tech and audio visual partners, Seattle-based Definitive
Audio, Studio 216 and UBI Interactive, play important roles supporting
the creation of compelling and engaging storytelling experiences around
“We began this concept more than a year ago and have worked as a team to
curate each element of this experience so that we could bring Kemper
Freeman’s vision to reality,” says Jennifer Leavitt, vice president of
marketing, KDC. “Innovative technology plays an important role to bring
the story of the power and performance of The Bellevue Collection to
life. It truly is an amazing experience for Studio visitors to preview
what’s to come in our community.”
Located in Lincoln Square on the second floor in the corridor leading to
The Westin Bellevue, The Studio will open mid-June and be open to the
public during regular shopping hours.
The Bellevue Collection Expansion Experience designed and produced by The
The Studio Technology Partners:
Definitive Audio www.definitive.com
Studio 216 www.studio216.com
UBI Interactive www.ubi-interactive.com
About The Bellevue Collection Expansion
Located in the heart of Bellevue, Washington, The
Bellevue Collection, owned by Kemper Development Company, includes
Bellevue Square a super-regional upscale shopping center, Bellevue
Place, a mixed-use property featuring the Hyatt Regency Bellevue and
small boutiques and Lincoln Square anchored by the Lincoln Square
Cinemas, restaurants, home furnishings and The Westin Bellevue hotel.
Announced in May 2013, Kemper Development Company’s mixed-use expansion
will extend and enhance downtown Bellevue’s bustling live, work, play
and shop environment, ensuring that Seattle’s Eastside tech industry and
The Bellevue Collection continue to grow in tandem. In addition to more
than 375,000 square feet of new retail, dining and entertainment space,
The Bellevue Collection’s mixed-use expansion plans include 700,000
square feet of Class-A office space, with unobstructed views of Mount
Rainier to the south and Lake Washington and the Olympics to the west; a
250-room boutique hotel, approximately 500 high-end residential units
and an additional 3,700 free parking spaces in two 6-level underground
parking garages. Construction is slated to begin in July 2014, and to be
completed by fall 2016. For additional information, please visit http://lincolnsquareexpansion.com/
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140512005292/en/
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things.
And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Sep. 29, 2016 02:00 PM EDT Reads: 4,169
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself.
Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive.
In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
Sep. 29, 2016 02:00 PM EDT Reads: 1,134
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives.
Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 29, 2016 02:00 PM EDT Reads: 3,933
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Sep. 29, 2016 02:00 PM EDT Reads: 3,590
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Sep. 29, 2016 01:45 PM EDT Reads: 1,111
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
Sep. 29, 2016 01:45 PM EDT Reads: 1,771
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Sep. 29, 2016 01:30 PM EDT Reads: 4,448
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA.
Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 29, 2016 01:15 PM EDT Reads: 3,016
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it.
In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Sep. 29, 2016 01:15 PM EDT Reads: 315
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Sep. 29, 2016 01:15 PM EDT Reads: 2,919
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 29, 2016 01:00 PM EDT Reads: 1,690
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
All major researchers estimate there will be tens of billions devices - comp...
Sep. 29, 2016 12:45 PM EDT Reads: 5,134
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT.
In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 29, 2016 12:30 PM EDT Reads: 1,746
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Sep. 29, 2016 12:00 PM EDT Reads: 462
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Sep. 29, 2016 12:00 PM EDT Reads: 3,150