|By Business Wire||
|May 12, 2014 08:03 AM EDT||
Kemper Development Company (KDC) has borrowed a page from the video game industry to solve a common real estate problem: how to sell a space that has yet to be built. Putting a high-tech spin on the traditional architectural model, the company introduces a first-of-its-kind experiential sales office as it heads to the industry’s top trade show, the 2014 ICSC RECon global retail real estate convention in Las Vegas. The ground breaking multi-million dollar Expansion Experience Center called The Studio is designed to bring the development plans to life and accomplish the firm’s goal of pre-leasing 100 percent of its $1.2 billion mixed-use expansion of The Bellevue Collection, KDC’s thriving “live, work, play” destination in affluent Bellevue, Washington.
With the 2 million sq. ft. expansion breaking ground this summer, the company’s Chairman and CEO, Kemper Freeman, is betting his tech-driven investment will inspire prospective tenants into signing long before construction is completed. The visual and sensory-rich Studio captivates visitors in an engaging, interactive virtual storytelling experience that brings the soon-to-be-built office, residential, retail, nightlife and hotel spaces to life.
Custom interactive software developed by KDC’s creative agency, Orange County, California-based The Voyager Group, activates bustling storytelling scenes animated on a 3D model of the property and downtown business district. The Studio also features a 24 ft. by 9.5 ft. video wall, built on a radius, where sweeping, uninterrupted views are the focal point and a montage of Bellevue Collection photography captures the consumer’s imagination through its immersive style of storytelling.
“The ability for prospective tenants to envision a space that has yet to be built can make or break a real estate deal,” says Freeman. “With The Studio, we can take our prospective tenants on an emotionally engaging ride that showcases not only the physical space, but also the energy and excitement of what’s to come. Tenants can also compare views from various floors and sides of the building. We see The Studio as not only a game changer for the commercial real estate industry, but also for our future tenants who might otherwise be apprehensive about pre-leasing space before construction has been completed.”
Driven by Freeman’s desire for The Studio to be a thoughtful exploration of The Bellevue Collection both today and tomorrow, The Voyager Group brings the story of The Collection’s success and synergy to life through innovative space design, impactful use of large format video screens, strong digital content and state-of-the-art animation projection. Local talent from tech and audio visual partners, Seattle-based Definitive Audio, Studio 216 and UBI Interactive, play important roles supporting the creation of compelling and engaging storytelling experiences around the expansion.
“We began this concept more than a year ago and have worked as a team to curate each element of this experience so that we could bring Kemper Freeman’s vision to reality,” says Jennifer Leavitt, vice president of marketing, KDC. “Innovative technology plays an important role to bring the story of the power and performance of The Bellevue Collection to life. It truly is an amazing experience for Studio visitors to preview what’s to come in our community.”
Located in Lincoln Square on the second floor in the corridor leading to The Westin Bellevue, The Studio will open mid-June and be open to the public during regular shopping hours.
The Bellevue Collection Expansion Experience designed and produced by The Voyager Group.
The Studio Technology Partners:
Definitive Audio www.definitive.com
Studio 216 www.studio216.com
UBI Interactive www.ubi-interactive.com
About The Bellevue Collection Expansion
Located in the heart of Bellevue, Washington, The Bellevue Collection, owned by Kemper Development Company, includes Bellevue Square a super-regional upscale shopping center, Bellevue Place, a mixed-use property featuring the Hyatt Regency Bellevue and small boutiques and Lincoln Square anchored by the Lincoln Square Cinemas, restaurants, home furnishings and The Westin Bellevue hotel. Announced in May 2013, Kemper Development Company’s mixed-use expansion will extend and enhance downtown Bellevue’s bustling live, work, play and shop environment, ensuring that Seattle’s Eastside tech industry and The Bellevue Collection continue to grow in tandem. In addition to more than 375,000 square feet of new retail, dining and entertainment space, The Bellevue Collection’s mixed-use expansion plans include 700,000 square feet of Class-A office space, with unobstructed views of Mount Rainier to the south and Lake Washington and the Olympics to the west; a 250-room boutique hotel, approximately 500 high-end residential units and an additional 3,700 free parking spaces in two 6-level underground parking garages. Construction is slated to begin in July 2014, and to be completed by fall 2016. For additional information, please visit http://lincolnsquareexpansion.com/
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
Mar. 27, 2017 05:00 AM EDT Reads: 11,014
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Mar. 27, 2017 05:00 AM EDT Reads: 6,122
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Mar. 27, 2017 04:00 AM EDT Reads: 977
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Mar. 27, 2017 03:45 AM EDT Reads: 2,935
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Mar. 27, 2017 03:15 AM EDT Reads: 3,126
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Mar. 27, 2017 03:00 AM EDT Reads: 2,956
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
Mar. 27, 2017 02:15 AM EDT Reads: 4,133
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 27, 2017 01:45 AM EDT Reads: 2,882
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Mar. 27, 2017 01:45 AM EDT Reads: 2,948
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 27, 2017 01:15 AM EDT Reads: 1,820
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 27, 2017 12:45 AM EDT Reads: 2,028
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 27, 2017 12:30 AM EDT Reads: 828
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Mar. 27, 2017 12:00 AM EDT Reads: 3,327
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Mar. 26, 2017 09:45 PM EDT Reads: 2,043
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
Mar. 26, 2017 09:45 PM EDT Reads: 7,589