Welcome!

News Feed Item

Zettics Appoints Adam Guy to Drive Data Monetization for Operators

Zettics, the leader in Actionable Subscriber Analytics for operators, today announced the appointment of Adam Guy as VP of Monetization. Adam will work closely with Zettics’ operator customers to assist them in marketing and selling their privacy compliant data assets to advertising agencies, research companies, brands, financial institutions, publishers and other firms wanting to understand mobile behaviors. Adam joins Zettics from Millward Brown Digital, a WPP operating company, where he was SVP of Business Development and Head of Mobile.

Zettics Appoints Adam Guy as VP of Monetization (Photo: Business Wire)

Zettics Appoints Adam Guy as VP of Monetization (Photo: Business Wire)

Operators worldwide have a massive opportunity to monetize their privacy policy compliant data. But to realize this opportunity, they need a combination of the right technology and go-to-market strategy. Adam will run the Zettics’ Monetization Division, helping operators develop and execute their monetization strategy. These services, when combined with the power of Zettics software, will deliver an end-to-end monetization solution for operators. Adam has deep expertise in all aspects of mobile data in the advertising ecosystem and we are excited to have him join our team,” said Sterling Wilson, President and CEO of Zettics.

Brands, agencies, ad platforms, publishers, researchers and investors around the world are hungry for mobile data to understand consumer behavior and marketing performance. Zettics software harnesses the power of massive samples of operator data to meet these market demands and remain fully compliant with their subscriber privacy policies. I look forward to helping operators unlock the value of their data for the benefit of the entire marketing ecosystem,” said Adam Guy, VP of Monetization at Zettics.

Commenting on the announcement, Sheryl Kingstone, Research Director, Mobile Leadership Strategies at Yankee Group, said, “Operators around the world are facing the challenge of how to best use their data assets to improve their business and also stay relevant as mobile marketing moves OTT. Internally, operators are set up to leverage subscriber analytics in day-to-day marketing, care and network organizations. But externally, data monetization requires a different set of business skills that most operators do not have in house. In order to be successful, operators need the right software solution coupled with the right industry expertise in marketing and sales of mobile data. A turn-key solution for operators is a real need in the market today.”

For more information on Zettics’ Data Monetization offering, visit http://www.zettics.com/products/zettics-monetization.

About Zettics

Zettics, the leader in Actionable Subscriber Analytics, delivers immediate insights that drive significant business improvement and subscriber value. These real-time insights deliver a 360° subscriber view of data usage, network performance and customer experience, enabling operators to extract greater value from their networks, products and services, while fully complying with subscriber privacy policies. Operators that choose Zettics generate new revenues, improve customer satisfaction and reduce costs.

Zettics’ patented technology powers a unified suite of subscriber-centric analytics solutions for network, marketing, care and data monetization business units. Operators are already using Zettics to reduce churn, improve customer care, monetize data with third parties, reduce and prioritize infrastructure investments, segment their users for advanced marketing, enrich their CRM systems, analyze pricing plans, enhance advertising offers, and more.

Zettics technology is deployed with leading operators in the world, processing trillions of records monthly. Zettics has offices worldwide and its investors include North Bridge Venture Partners, Voyager Capital, Steamboat Ventures, Emergence Capital, Excelestar Ventures, DRW Trading Group and Jump Capital.

For more information on Zettics, visit www.zettics.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...