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Zettics Appoints Adam Guy to Drive Data Monetization for Operators

Zettics, the leader in Actionable Subscriber Analytics for operators, today announced the appointment of Adam Guy as VP of Monetization. Adam will work closely with Zettics’ operator customers to assist them in marketing and selling their privacy compliant data assets to advertising agencies, research companies, brands, financial institutions, publishers and other firms wanting to understand mobile behaviors. Adam joins Zettics from Millward Brown Digital, a WPP operating company, where he was SVP of Business Development and Head of Mobile.

Zettics Appoints Adam Guy as VP of Monetization (Photo: Business Wire)

Zettics Appoints Adam Guy as VP of Monetization (Photo: Business Wire)

Operators worldwide have a massive opportunity to monetize their privacy policy compliant data. But to realize this opportunity, they need a combination of the right technology and go-to-market strategy. Adam will run the Zettics’ Monetization Division, helping operators develop and execute their monetization strategy. These services, when combined with the power of Zettics software, will deliver an end-to-end monetization solution for operators. Adam has deep expertise in all aspects of mobile data in the advertising ecosystem and we are excited to have him join our team,” said Sterling Wilson, President and CEO of Zettics.

Brands, agencies, ad platforms, publishers, researchers and investors around the world are hungry for mobile data to understand consumer behavior and marketing performance. Zettics software harnesses the power of massive samples of operator data to meet these market demands and remain fully compliant with their subscriber privacy policies. I look forward to helping operators unlock the value of their data for the benefit of the entire marketing ecosystem,” said Adam Guy, VP of Monetization at Zettics.

Commenting on the announcement, Sheryl Kingstone, Research Director, Mobile Leadership Strategies at Yankee Group, said, “Operators around the world are facing the challenge of how to best use their data assets to improve their business and also stay relevant as mobile marketing moves OTT. Internally, operators are set up to leverage subscriber analytics in day-to-day marketing, care and network organizations. But externally, data monetization requires a different set of business skills that most operators do not have in house. In order to be successful, operators need the right software solution coupled with the right industry expertise in marketing and sales of mobile data. A turn-key solution for operators is a real need in the market today.”

For more information on Zettics’ Data Monetization offering, visit

About Zettics

Zettics, the leader in Actionable Subscriber Analytics, delivers immediate insights that drive significant business improvement and subscriber value. These real-time insights deliver a 360° subscriber view of data usage, network performance and customer experience, enabling operators to extract greater value from their networks, products and services, while fully complying with subscriber privacy policies. Operators that choose Zettics generate new revenues, improve customer satisfaction and reduce costs.

Zettics’ patented technology powers a unified suite of subscriber-centric analytics solutions for network, marketing, care and data monetization business units. Operators are already using Zettics to reduce churn, improve customer care, monetize data with third parties, reduce and prioritize infrastructure investments, segment their users for advanced marketing, enrich their CRM systems, analyze pricing plans, enhance advertising offers, and more.

Zettics technology is deployed with leading operators in the world, processing trillions of records monthly. Zettics has offices worldwide and its investors include North Bridge Venture Partners, Voyager Capital, Steamboat Ventures, Emergence Capital, Excelestar Ventures, DRW Trading Group and Jump Capital.

For more information on Zettics, visit

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