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Zettics Appoints Adam Guy to Drive Data Monetization for Operators
|By Business Wire
|May 12, 2014 09:05 AM EDT
the leader in Actionable Subscriber Analytics for operators, today
announced the appointment of Adam
Guy as VP of Monetization. Adam will work closely with Zettics’
operator customers to assist them in marketing and selling their privacy
compliant data assets to advertising agencies, research companies,
brands, financial institutions, publishers and other firms wanting to
understand mobile behaviors. Adam joins Zettics from Millward Brown
Digital, a WPP operating company, where he was SVP of Business
Development and Head of Mobile.
Zettics Appoints Adam Guy as VP of Monetization (Photo: Business Wire)
“Operators worldwide have a massive opportunity to monetize their
they need a combination of the right technology and go-to-market
strategy. Adam will run the Zettics’ Monetization Division,
helping operators develop and execute their monetization strategy. These
services, when combined with the power of Zettics software, will deliver
an end-to-end monetization solution for operators. Adam has deep
expertise in all aspects of mobile data in the advertising ecosystem and
we are excited to have him join our team,” said Sterling Wilson,
President and CEO of Zettics.
“Brands, agencies, ad platforms, publishers, researchers and
investors around the world are hungry for mobile data to understand
consumer behavior and marketing performance. Zettics software harnesses
the power of massive samples of operator data to meet these market
demands and remain fully compliant with their subscriber privacy
policies. I look forward to helping operators unlock the value of
their data for the benefit of the entire marketing ecosystem,” said
Adam Guy, VP of Monetization at Zettics.
Commenting on the announcement, Sheryl Kingstone, Research Director,
Mobile Leadership Strategies at Yankee Group, said, “Operators around
the world are facing the challenge of how to best use their data assets
to improve their business and also stay relevant as mobile marketing
moves OTT. Internally, operators are set up to leverage
subscriber analytics in day-to-day marketing, care and network
organizations. But externally, data monetization requires a
different set of business skills that most operators do not have in
house. In order to be successful, operators need the right software
solution coupled with the right industry expertise in marketing and
sales of mobile data. A turn-key solution for operators is a real
need in the market today.”
For more information on Zettics’ Data Monetization offering, visit http://www.zettics.com/products/zettics-monetization.
Zettics, the leader in Actionable Subscriber Analytics, delivers
immediate insights that drive significant business improvement and
subscriber value. These real-time insights deliver a 360° subscriber
view of data usage, network performance and customer experience,
enabling operators to extract greater value from their networks,
products and services, while fully complying with subscriber privacy
policies. Operators that choose Zettics generate new revenues, improve
customer satisfaction and reduce costs.
Zettics’ patented technology powers a unified suite of
subscriber-centric analytics solutions for network, marketing, care and
data monetization business units. Operators are already using Zettics to
reduce churn, improve customer care, monetize data with third parties,
reduce and prioritize infrastructure investments, segment their users
for advanced marketing, enrich their CRM systems, analyze pricing plans,
enhance advertising offers, and more.
Zettics technology is deployed with leading operators in the world,
processing trillions of records monthly. Zettics has offices worldwide
and its investors include North Bridge Venture Partners, Voyager
Capital, Steamboat Ventures, Emergence Capital, Excelestar Ventures, DRW
Trading Group and Jump Capital.
For more information on Zettics, visit www.zettics.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140512005539/en/
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