Welcome!

News Feed Item

Zettics Appoints Adam Guy to Drive Data Monetization for Operators

Zettics, the leader in Actionable Subscriber Analytics for operators, today announced the appointment of Adam Guy as VP of Monetization. Adam will work closely with Zettics’ operator customers to assist them in marketing and selling their privacy compliant data assets to advertising agencies, research companies, brands, financial institutions, publishers and other firms wanting to understand mobile behaviors. Adam joins Zettics from Millward Brown Digital, a WPP operating company, where he was SVP of Business Development and Head of Mobile.

Zettics Appoints Adam Guy as VP of Monetization (Photo: Business Wire)

Zettics Appoints Adam Guy as VP of Monetization (Photo: Business Wire)

Operators worldwide have a massive opportunity to monetize their privacy policy compliant data. But to realize this opportunity, they need a combination of the right technology and go-to-market strategy. Adam will run the Zettics’ Monetization Division, helping operators develop and execute their monetization strategy. These services, when combined with the power of Zettics software, will deliver an end-to-end monetization solution for operators. Adam has deep expertise in all aspects of mobile data in the advertising ecosystem and we are excited to have him join our team,” said Sterling Wilson, President and CEO of Zettics.

Brands, agencies, ad platforms, publishers, researchers and investors around the world are hungry for mobile data to understand consumer behavior and marketing performance. Zettics software harnesses the power of massive samples of operator data to meet these market demands and remain fully compliant with their subscriber privacy policies. I look forward to helping operators unlock the value of their data for the benefit of the entire marketing ecosystem,” said Adam Guy, VP of Monetization at Zettics.

Commenting on the announcement, Sheryl Kingstone, Research Director, Mobile Leadership Strategies at Yankee Group, said, “Operators around the world are facing the challenge of how to best use their data assets to improve their business and also stay relevant as mobile marketing moves OTT. Internally, operators are set up to leverage subscriber analytics in day-to-day marketing, care and network organizations. But externally, data monetization requires a different set of business skills that most operators do not have in house. In order to be successful, operators need the right software solution coupled with the right industry expertise in marketing and sales of mobile data. A turn-key solution for operators is a real need in the market today.”

For more information on Zettics’ Data Monetization offering, visit http://www.zettics.com/products/zettics-monetization.

About Zettics

Zettics, the leader in Actionable Subscriber Analytics, delivers immediate insights that drive significant business improvement and subscriber value. These real-time insights deliver a 360° subscriber view of data usage, network performance and customer experience, enabling operators to extract greater value from their networks, products and services, while fully complying with subscriber privacy policies. Operators that choose Zettics generate new revenues, improve customer satisfaction and reduce costs.

Zettics’ patented technology powers a unified suite of subscriber-centric analytics solutions for network, marketing, care and data monetization business units. Operators are already using Zettics to reduce churn, improve customer care, monetize data with third parties, reduce and prioritize infrastructure investments, segment their users for advanced marketing, enrich their CRM systems, analyze pricing plans, enhance advertising offers, and more.

Zettics technology is deployed with leading operators in the world, processing trillions of records monthly. Zettics has offices worldwide and its investors include North Bridge Venture Partners, Voyager Capital, Steamboat Ventures, Emergence Capital, Excelestar Ventures, DRW Trading Group and Jump Capital.

For more information on Zettics, visit www.zettics.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...