Welcome!

News Feed Item

Shelfbucks, Bazaarvoice Incorporate Product Reviews, Ratings Into Smart Beacon-Based Mobile Solutions

Enhanced in-Store Smartphone Offering to Be Showcased in 'Shopper Marketing Experience Display' During Bazaarvoice Summit 2014 in Austin, May 12-14

AUSTIN, TX -- (Marketwired) -- 05/12/14 -- Shelfbucks Inc., the leading iBeacon promotion platform for retail stores, today announced its collaboration with Bazaarvoice Inc. (NASDAQ: BV) to deliver a higher level of product information to shopper smartphones at the store shelf, enabling retailers and product companies to more effectively build sales, brand awareness and shopper loyalty.

Working together, Shelfbucks will provide shoppers with timely product reviews and ratings from Bazaarvoice, in addition to real-time product deals and promotions, via Shelfbucks beacons installed on retail display shelves.

The new capability will be showcased in a "Shopper Marketing Experience Display" as part of the Bazaarvoice Summit 2014 being held in Austin, May 12-14. A true retail display setting replicated within the event's exhibit section will allow Summit participants to experience the capabilities made possible by integrating Shelbucks' technology with the product ratings and reviews from the extensive Bazaarvoice network, in which more than 400 million monthly unique users view and share authentic feedback about tens of millions of products.

"Online shoppers have easy access to ratings, reviews and product availability, yet research shows they still prefer to complete their purchases in brick-and-mortar stores," said Erik McMillan, CEO of Shelfbucks. "Our collaboration with Bazaarvoice levels the playing field for physical retailers, enabling them to provide the same level of qualified product reviews to shopper smartphones right at the store shelves when they are making purchase decisions."

Founded in 2013, Shelfbucks is one of the first in-store beacon promotion platforms that allow shoppers to interact with products on retail shelves from their smartphone via iBeacon, BLE and NFC Beacons. Shelfbucks enables retailers and brands to measure real-time in-store shopper demand and deliver personalized special offers, coupons and content to shoppers' iPhone or Android smartphones to impact purchase decisions. Shelfbucks helps retailers and brands build loyal relationships with in-store shoppers, while increasing incremental category sales, profit, and return visits.

About Bazaarvoice
Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 400 million people view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network. The company's technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices across North America, Europe and Asia-Pacific. For more information, visit www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.

About Shelfbucks
Shelfbucks is the leading in-store beacon promotion platform which allows shoppers to interact with products on retail shelves from their smartphone via iBeacon, BLE and NFC Beacons. Shelfbucks enables retailers and brands to measure real-time in-store shopper demand and deliver personalized special offers, coupons and content to shoppers' iPhone or Android smartphones to impact purchase decisions. Shelfbucks helps retailers and brands build a loyal relationship with in-store shoppers, while increasing incremental category sales, profit, and return visits. It is the first platform to allow retailers and brands to build a relationship with the growing number of GenY and Millennial shoppers, who aren't reading print newspaper circulars, reading direct mail, or clipping paper coupons. Shelfbucks also helps retailers reduce price matching and showrooming to increase in-store sales opportunities. Additional information on Shelfbucks is available at www.shelfbucks.com. Watch industry leaders speak on digital coming to the in-store experience @ www.shelfbucks.com/faqs.

Contact:
Scott Phillips
Scott Phillips + Associates, Inc.
Email Contact
312.943.9100 x28

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, discussed how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a practic...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...