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Neptune™ Waterproof Cochlear Implant Sound Processor from Advanced Bionics Receives Approval in Japan
|By Business Wire
|May 12, 2014 12:00 PM EDT
Advanced Bionics (AB), a global leader in cochlear implant technology
and a company of the Sonova Group, announced today that it received
approval by the Pharmaceuticals and Medical Devices Agency (PMDA) for
sound processor, the world’s first and only swimmable, waterproof
cochlear implant sound processor in Japan.
Award-winning Neptune sound processor from Advanced Bionics (Photo: Business Wire)
The highly anticipated Neptune is designed to help cochlear implant
recipients hear both in and out of the water. It is warranted for use in
oceans, lakes and rivers as well as pools, showers and baths. Neptune
recipients will appreciate the bonding and sense of community that comes
with hearing during bathing, as well as the safety of hearing in pools,
oceans, rivers and lakes. Recipients using other products on the market
must enclose their processor in a bag or remove their processor when
they swim or bathe, which means they can miss out on important safety
instructions and opportunities for language development because they are
not hearing at that time.
Designed after the chic styling of popular consumer electronics, the
lightweight Neptune processor also features the industry’s first freestyle™
design, allowing recipients to hear the world of sound with the comfort
and beauty of nothing on the ear. As a testament to the polished
styling, Neptune has been honored with a coveted Red Dot Award for
Product Design from the German-based Red Dot Institute for Advanced
Design Studies, and a Silver Shaggie award in recognition of excellence
in product design from the Industrial Designers Society of America.
Neptune was also awarded a Gold Stevie® Award for Best New Product or
Service of the Year, Health & Pharmaceuticals at the Ninth Annual
International Business Awards.
The Neptune freestyle™ wearing category is new for the cochlear implant
industry, giving recipients the ability to choose their wearing style.
With the variety of convenient accessories, recipients can wear the
Neptune processor anywhere and any way they choose, such as in the hair,
on an arm, under a collar, in a pocket—a high level of flexibility not
available in the market until now. Neptune comes in a wide range of
fashion-forward colors for matching it to wardrobes or showing it off.
For those who prefer a more discreet look, it can be easily tucked away.
Parents will appreciate the many features included to ensure that
Neptune is a great choice for small children, including removable
controls that make it tamper-proof so that children can always hear
“Neptune is the sound processor Japanese cochlear implant recipients
have been waiting for,” said Robert Gulock, Vice President of
Asia-Pacific, Advanced Bionics. “Finally, the first truly swimmable CI
processor is available in Japan. Only AB’s processors feature the
AquaMic™ microphone that allows you to hear in water. Neptune can be
used in the bath or onsen, for swimming and all sports. And now there is
no more concern about being caught in the rain or wearing your processor
during the hot and humid Japanese summer.”
Developed for all weather, terrain, ages and lifestyles, Neptune allows
for hearing during robust water and sports activities thanks to its
unique waterproof design. Recipients can enjoy the peace of mind from
hearing while taking part in activities such as boating, waterskiing,
jet-skiing, rafting, fishing, parasailing, wind gliding, surfing and
“Japanese people are very active and enjoy both summer and winter
sports,” said Seiichi Takeda, Clinical Specialist with Advanced Bionics
in Japan. “AB recipients will be happy to learn that Neptune allows them
to hear while swimming as well as on the ski slopes.”
Advanced Bionics was able to develop this industry innovation without
compromising hearing performance. Neptune is fully compatible with the
most advanced hearing technology only available with AB, including ClearVoice™,
Fidelity 120™ designed to allow recipients to hear 120 channels for
improved music and tonal language perception.
For more information about Neptune, contact a local Advanced Bionics
representative, visit AdvancedBionics.com
or email [email protected].
About Advanced Bionics
Advanced Bionics is a global leader in developing the most advanced
cochlear implant systems in the world. Founded in 1993 and a subsidiary
of the Sonova Group since 2009, AB develops cutting-edge cochlear
implant technology that allows recipients to hear their best.
AB offers the most sophisticated cochlear implant system on the market,
the HiResolution™ Bionic Ear System, with five times more resolution
than its competitors, designed to help recipients hear in noisy settings
and enjoy the full dimensions of music.
With sales in over 50 countries and a proven track record for developing
high-performing, state-of-the-art products, AB’s talented group of
technologists and professionals from all over the world are driven to
succeed, work with integrity and stay firmly committed to quality.
To learn more about AB and its innovative cochlear implant technology,
please visit AdvancedBionics.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140512005302/en/
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