Welcome!

News Feed Item

Wyndham Hotel Group Launches First Multi-Brand Campaign on Primetime Network and Cable TV

Travelers Can Save up to 25 Percent and Earn Loyalty Points When They Book at wyndhamrewards.com

PARSIPPANY, NJ -- (Marketwired) -- 05/12/14 -- Wyndham Hotel Group, the world's largest hotel company with approximately 7,500 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), today announced its first national umbrella advertising campaign aimed at building consumer awareness of its powerhouse brands and loyalty program.

The campaign, developed by MMGY and voiced by renowned actor John Goodman, is a natural evolution for the company and marks the first time the Hotel Group has invested in a multi-brand television and digital campaign. Through a series of colorful and vibrant animations, the creative takes viewers on a journey through the unique essence of each brand. Wyndham Rewards®, the world's largest lodging loyalty program as measured by number of participating hotels and the only hotel loyalty program to offer members guaranteed rewards after just one qualified stay, is also prominently featured with an attractive discount and summer stay offer.

"For our first national umbrella marketing campaign, we sought to build upon the strong foundations that each of our unique brands has developed and demonstrate that while each stands distinctly on its own, they are all the more powerful and rewarding to consumers when they come together under a loyalty program with a great variety of vacation options," said Geoff Ballotti, president and CEO, Wyndham Hotel Group. "This campaign is an extension of our continued efforts to make researching, booking and earning Wyndham Rewards points as effortless and rewarding as possible. As our brands appeal to all consumer segments, it was important to include them all in such an expansive promotion that will air throughout the busy summer season."

Ballotti continued, "John Goodman, the voice of our campaign, is a personality who we couldn't be happier to work with, as we believe he appeals greatly to the American traveler."

The Wyndham Hotel Group campaign launches on May 12 with national broadcast spots and will air during major primetime programs and anticipated premieres, specials and finales, including "The Voice," "The Bachelorette" and "Dancing with the Stars." The television spots will run through September 21 and will air on national networks and cable channels including ESPN, TBS and USA. Media planning for the campaign was coordinated by Mediacom and the media mix includes digital and social advertising.

Creative online assets coincide with the broadcast campaign to carry Wyndham Hotel Group's message across all web channels.

In celebration of the campaign launch, travelers can save up to 25 percent and earn Wyndham Rewards bonus points at participating properties when they book at www.wyndhamrewards.com. For terms and conditions, to learn more or to see the final 30-second television commercial, visit www.wyndhamrewards.com.

About Wyndham Hotel Group
Wyndham Hotel Group, part of Wyndham Worldwide Corporation (NYSE: WYN), is the world's largest and most diverse hotel company with approximately 7,500 hotels and 646,900 rooms in 69 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites by Wyndham®, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels brand and provide management services globally.

All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain Ramada, Days Inn and Super 8 hotels outside of the U.S., which may be managed by one of the affiliates of Wyndham Hotel Group.

To learn more about our family of hotel brands, visit www.wyndhamworldwide.com. For hotel franchising opportunities visit www.whgdevelopment.com. For a short video about Wyndham Hotel Group and its brands, click here.

About Wyndham Rewards
Wyndham Rewards, the free-to-join guest loyalty program of Wyndham Hotel Group, is the world's largest lodging loyalty program as measured by number of participating hotels and the only hotel loyalty program to offer members guaranteed rewards after just one qualified stay.

With over 7,000 participating hotels throughout more than 50 countries, the program offers its over 8.8 million active members the opportunity to earn valuable points for their qualified stays. Those points may be redeemed for hundreds of rewards options including free hotel stays, airline travel, gift cards for leading retailers and restaurants and more. Free stays start as low as 5,500 points, while other reward options start as low as 250 points. Members may also choose to earn with approximately 20 leading airline carriers and other partners.

In addition, frequent travelers will appreciate the program's newly introduced Gold Status, which provides the program's most loyal members with an additional free night after every 20 qualified nights. For more information or to join, visit www.wyndhamrewards.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2590466

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
For better or worse, DevOps has gone mainstream. All doubt was removed when IBM and HP threw up their respective DevOps microsites. Where are we on the hype cycle? It's hard to say for sure but there's a feeling we're heading for the "Peak of Inflated Expectations." What does this mean for the enterprise? Should they avoid DevOps? Definitely not. Should they be cautious though? Absolutely. The truth is that DevOps and the enterprise are at best strange bedfellows. The movement has its roots in t...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
Containers are rapidly finding their way into enterprise data centers, but change is difficult. How do enterprises transform their architecture with technologies like containers without losing the reliable components of their current solutions? In his session at @DevOpsSummit at 21st Cloud Expo, Tony Campbell, Director, Educational Services at CoreOS, will explore the challenges organizations are facing today as they move to containers and go over how Kubernetes applications can deploy with lega...
In their session at @DevOpsSummit at 21st Cloud Expo, Michael Berman, VP Engineering at TidalScale, and Ivo Jimenez, Engineer at TidalScale, will describe how automating tests in TidalScale is easy thanks to WaveRunner. They will show how they use WaveRunner, Jenkins, and Docker to have agile delivery of TidalScale. Michael Berman is VP Engineering at TidalScale. TidalScale is developing a scale up compute and resource architecture for customers to perform big data exploration and real time anal...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...