News Feed Item
Wyndham Hotel Group Launches First Multi-Brand Campaign on Primetime Network and Cable TV
Travelers Can Save up to 25 Percent and Earn Loyalty Points When They Book at wyndhamrewards.com
|By Marketwired .
|May 12, 2014 02:42 PM EDT
PARSIPPANY, NJ -- (Marketwired) -- 05/12/14 -- Wyndham Hotel Group, the world's largest hotel company with approximately 7,500 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), today announced its first national umbrella advertising campaign aimed at building consumer awareness of its powerhouse brands and loyalty program.
The campaign, developed by MMGY and voiced by renowned actor John Goodman, is a natural evolution for the company and marks the first time the Hotel Group has invested in a multi-brand television and digital campaign. Through a series of colorful and vibrant animations, the creative takes viewers on a journey through the unique essence of each brand. Wyndham Rewards®, the world's largest lodging loyalty program as measured by number of participating hotels and the only hotel loyalty program to offer members guaranteed rewards after just one qualified stay, is also prominently featured with an attractive discount and summer stay offer.
"For our first national umbrella marketing campaign, we sought to build upon the strong foundations that each of our unique brands has developed and demonstrate that while each stands distinctly on its own, they are all the more powerful and rewarding to consumers when they come together under a loyalty program with a great variety of vacation options," said Geoff Ballotti, president and CEO, Wyndham Hotel Group. "This campaign is an extension of our continued efforts to make researching, booking and earning Wyndham Rewards points as effortless and rewarding as possible. As our brands appeal to all consumer segments, it was important to include them all in such an expansive promotion that will air throughout the busy summer season."
Ballotti continued, "John Goodman, the voice of our campaign, is a personality who we couldn't be happier to work with, as we believe he appeals greatly to the American traveler."
The Wyndham Hotel Group campaign launches on May 12 with national broadcast spots and will air during major primetime programs and anticipated premieres, specials and finales, including "The Voice," "The Bachelorette" and "Dancing with the Stars." The television spots will run through September 21 and will air on national networks and cable channels including ESPN, TBS and USA. Media planning for the campaign was coordinated by Mediacom and the media mix includes digital and social advertising.
Creative online assets coincide with the broadcast campaign to carry Wyndham Hotel Group's message across all web channels.
In celebration of the campaign launch, travelers can save up to 25 percent and earn Wyndham Rewards bonus points at participating properties when they book at www.wyndhamrewards.com. For terms and conditions, to learn more or to see the final 30-second television commercial, visit www.wyndhamrewards.com.
About Wyndham Hotel Group
Wyndham Hotel Group, part of Wyndham Worldwide Corporation (NYSE: WYN), is the world's largest and most diverse hotel company with approximately 7,500 hotels and 646,900 rooms in 69 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites by Wyndham®, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels brand and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain Ramada, Days Inn and Super 8 hotels outside of the U.S., which may be managed by one of the affiliates of Wyndham Hotel Group.
To learn more about our family of hotel brands, visit www.wyndhamworldwide.com. For hotel franchising opportunities visit www.whgdevelopment.com. For a short video about Wyndham Hotel Group and its brands, click here.
About Wyndham Rewards
Wyndham Rewards, the free-to-join guest loyalty program of Wyndham Hotel Group, is the world's largest lodging loyalty program as measured by number of participating hotels and the only hotel loyalty program to offer members guaranteed rewards after just one qualified stay.
With over 7,000 participating hotels throughout more than 50 countries, the program offers its over 8.8 million active members the opportunity to earn valuable points for their qualified stays. Those points may be redeemed for hundreds of rewards options including free hotel stays, airline travel, gift cards for leading retailers and restaurants and more. Free stays start as low as 5,500 points, while other reward options start as low as 250 points. Members may also choose to earn with approximately 20 leading airline carriers and other partners.
In addition, frequent travelers will appreciate the program's newly introduced Gold Status, which provides the program's most loyal members with an additional free night after every 20 qualified nights. For more information or to join, visit www.wyndhamrewards.com.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2590466
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics.
In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 24, 2016 09:45 PM EDT Reads: 1,587
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 24, 2016 09:30 PM EDT Reads: 3,317
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care.
I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind.
Don't just log my data; use the relationship graph.
In his session at @ThingsExpo, Ryan Boyd, Engi...
Sep. 24, 2016 09:15 PM EDT Reads: 1,190
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Sep. 24, 2016 09:00 PM EDT Reads: 1,409
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 24, 2016 08:30 PM EDT Reads: 1,434
The Internet of Things can drive efficiency for airlines and airports.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
The session will include a working demo and a technical d...
Sep. 24, 2016 08:00 PM EDT Reads: 1,644
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA.
Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 24, 2016 07:00 PM EDT Reads: 2,778
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies.
In his session at @ThingsExpo, Da...
Sep. 24, 2016 06:45 PM EDT Reads: 1,470
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data.
In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Sep. 24, 2016 04:30 PM EDT Reads: 1,693
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 24, 2016 04:30 PM EDT Reads: 1,502
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation.
In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Sep. 24, 2016 04:00 PM EDT Reads: 1,545
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Sep. 24, 2016 03:00 PM EDT Reads: 1,023
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom.
China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Sep. 24, 2016 01:30 PM EDT Reads: 1,673
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Sep. 24, 2016 01:00 PM EDT Reads: 1,480
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 24, 2016 12:00 PM EDT Reads: 751