|By Marketwired .||
|May 12, 2014 07:28 PM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 05/12/14 -- Executives and industry leaders gathered to honor the finalists and announce the winners of the 2014 Marketers That Matter awards (www.marketersthatmatter.com). Presented by The Sage Group and sponsored by The Wall Street Journal, the Marketers That Matter award recognizes the leading and innovative marketers on the forefront.
The Marketers That Matter award recognizes exceptional marketers who are transforming consumer engagement, utilizing big data, and impacting product definition by implementing creative and successful marketing strategies and tactics to create measurable results. Finalists included senior marketers from the Bay Area's most well-known brands alongside marketers from fast-growing, up-and-coming companies that span a number of industries. The full list of winner includes:
- Abby Lunardini, VP Marketing & Communications, Virgin America, Customer Experience | Large Company
- Blair Christie, SVP and CMO, Cisco, Brand Building | Large Company
- David Shearer, VP Marketing, Brand, Box, Brand Building | Small Company
- Elisa Steele, CMO, Skype (now EVP, Jive), Digital Innovation | Large Company
- Eva Tsai, Former Senior Director, WW Marketing Operations, Citrix, Revenue Growth | Large Company
- Guy Longworth, SVP PlayStation Brand Marketing, Sony Computer Entertainment America LLC, Brand Building | Large Company
- Ivy Ross, CMO, Art.com, Customer Experience | Small Company
- Meagen Eisenberg, VP of Demand Generation, DocuSign, Leveraging Bay Area Technology | Small Company
- Paul Crandell, VP Marketing, GoPro, Leveraging Bay Area Technology | Small Company
- Scott Sanborn, CMO/COO, Lending Club, Revenue Growth | Small Company
- Stefania Pomponi, Founder, President, & Chief Evangelist, Clever Girls Collective, Digital Innovation | Small Company
- Sue Sweet, Director of Consumer Marketing, PayPal, Leveraging Bay Area Technology |Large Company
- Kaiser Permanente: KP Integrated Marketing, B2C Team | Large Company
- GoPro Hero Squad, B2C Team | Small Company
- Fireman's Fund Insurance Company: 150th Anniversary Team, B2B Team | Large Company
- Marketo Marketing "One Team", B2B Team | Small Company
"There is a sweeping trend of truly innovative and high impact marketing germinating in the Bay Area," said Cara France, Sage Group CEO. "The depth and breadth of what the winning marketers are doing is extraordinary and the value they bring to their companies is both measurable and impressive."
An elite panel of judges comprised of executives from Williams-Sonoma, Wells Fargo, LinkedIn, Intuit, Adobe, Jamba Juice, Twitter, VMware, PayPal and others selected the winners from amongst the 35 finalists that demonstrated proven success in a rapidly changing environment. As Nick Besbeas, VP of Marketing at LinkedIn and one of our judges said, "A marketer that matters has the ability to focus on the customer and focus the organization on the customer."
The winners stand out in their field, with their submissions demonstrating true inspiration and measurable success for their companies. Videos and additional information can be found at www.marketersthatmatter.com.
NOTE: All finalists & winners were selected by an independent panel of judges without representatives from The Wall Street Journal or The Sage Group. This advertising initiative was created without the involvement of The Wall Street Journal's news department.
About The Sage Group
The Sage Group provides marketing and business consultants and contractors to leading Bay Area companies. As one of the largest women-owned Bay Area businesses, clients include 50 percent of Silicon Valley's top technology firms, largest banks, and best global brands. For more information, visit www.thesagegroup.com or follow @The_Sage_Group.
For more information:
Highwire PR for Sage Group
415.963.4174 ext. 3
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
May. 24, 2016 05:00 PM EDT Reads: 1,826
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 24, 2016 04:45 PM EDT Reads: 978
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
May. 24, 2016 04:45 PM EDT Reads: 883
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 24, 2016 04:30 PM EDT Reads: 873
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
May. 24, 2016 04:15 PM EDT Reads: 1,804
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
May. 24, 2016 04:00 PM EDT Reads: 1,671
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
May. 24, 2016 04:00 PM EDT Reads: 2,340
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 24, 2016 03:45 PM EDT Reads: 579
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
May. 24, 2016 03:30 PM EDT Reads: 848
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 24, 2016 03:30 PM EDT Reads: 901
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
May. 24, 2016 02:15 PM EDT Reads: 2,064
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
May. 24, 2016 02:00 PM EDT Reads: 3,830
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 24, 2016 01:45 PM EDT Reads: 1,350
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 24, 2016 01:45 PM EDT Reads: 2,041
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 24, 2016 01:30 PM EDT Reads: 1,730