Welcome!

News Feed Item

The Sage Group Reveals Winners of First Annual Marketers That Matter(TM) Award, Sponsored by The Wall Street Journal

Elite Panel of Judges Recognize Bay Area's Most Influential Marketing Executives

SAN FRANCISCO, CA -- (Marketwired) -- 05/12/14 -- Executives and industry leaders gathered to honor the finalists and announce the winners of the 2014 Marketers That Matter™ awards (www.marketersthatmatter.com). Presented by The Sage Group and sponsored by The Wall Street Journal, the Marketers That Matter award recognizes the leading and innovative marketers on the forefront.

The Marketers That Matter award recognizes exceptional marketers who are transforming consumer engagement, utilizing big data, and impacting product definition by implementing creative and successful marketing strategies and tactics to create measurable results. Finalists included senior marketers from the Bay Area's most well-known brands alongside marketers from fast-growing, up-and-coming companies that span a number of industries. The full list of winner includes:

  • Abby Lunardini, VP Marketing & Communications, Virgin America, Customer Experience | Large Company
  • Blair Christie, SVP and CMO, Cisco, Brand Building | Large Company
  • David Shearer, VP Marketing, Brand, Box, Brand Building | Small Company
  • Elisa Steele, CMO, Skype (now EVP, Jive), Digital Innovation | Large Company
  • Eva Tsai, Former Senior Director, WW Marketing Operations, Citrix, Revenue Growth | Large Company
  • Guy Longworth, SVP PlayStation Brand Marketing, Sony Computer Entertainment America LLC, Brand Building | Large Company
  • Ivy Ross, CMO, Art.com, Customer Experience | Small Company
  • Meagen Eisenberg, VP of Demand Generation, DocuSign, Leveraging Bay Area Technology | Small Company
  • Paul Crandell, VP Marketing, GoPro, Leveraging Bay Area Technology | Small Company
  • Scott Sanborn, CMO/COO, Lending Club, Revenue Growth | Small Company
  • Stefania Pomponi, Founder, President, & Chief Evangelist, Clever Girls Collective, Digital Innovation | Small Company
  • Sue Sweet, Director of Consumer Marketing, PayPal, Leveraging Bay Area Technology |Large Company
  • Kaiser Permanente: KP Integrated Marketing, B2C Team | Large Company
  • GoPro Hero Squad, B2C Team | Small Company
  • Fireman's Fund Insurance Company: 150th Anniversary Team, B2B Team | Large Company
  • Marketo Marketing "One Team", B2B Team | Small Company

"There is a sweeping trend of truly innovative and high impact marketing germinating in the Bay Area," said Cara France, Sage Group CEO. "The depth and breadth of what the winning marketers are doing is extraordinary and the value they bring to their companies is both measurable and impressive."

An elite panel of judges comprised of executives from Williams-Sonoma, Wells Fargo, LinkedIn, Intuit, Adobe, Jamba Juice, Twitter, VMware, PayPal and others selected the winners from amongst the 35 finalists that demonstrated proven success in a rapidly changing environment. As Nick Besbeas, VP of Marketing at LinkedIn and one of our judges said, "A marketer that matters has the ability to focus on the customer and focus the organization on the customer."

The winners stand out in their field, with their submissions demonstrating true inspiration and measurable success for their companies. Videos and additional information can be found at www.marketersthatmatter.com.

NOTE: All finalists & winners were selected by an independent panel of judges without representatives from The Wall Street Journal or The Sage Group. This advertising initiative was created without the involvement of The Wall Street Journal's news department.

About The Sage Group
The Sage Group provides marketing and business consultants and contractors to leading Bay Area companies. As one of the largest women-owned Bay Area businesses, clients include 50 percent of Silicon Valley's top technology firms, largest banks, and best global brands. For more information, visit www.thesagegroup.com or follow @The_Sage_Group.

For more information:
Carol Carrubba
Highwire PR for Sage Group
415.963.4174 ext. 3
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
With the rise of DevOps, containers are at the brink of becoming a pervasive technology in Enterprise IT to accelerate application delivery for the business. When it comes to adopting containers in the enterprise, security is the highest adoption barrier. Is your organization ready to address the security risks with containers for your DevOps environment? In his session at @DevOpsSummit at 21st Cloud Expo, Chris Van Tuin, Chief Technologist, NA West at Red Hat, will discuss: The top security r...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 21st Cloud Expo, Lennart Frantzell, a Developer Advocate with IBM, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing devel...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
Today traditional IT approaches leverage well-architected compute/networking domains to control what applications can access what data, and how. DevOps includes rapid application development/deployment leveraging concepts like containerization, third-party sourced applications and databases. Such applications need access to production data for its test and iteration cycles. Data Security? That sounds like a roadblock to DevOps vs. protecting the crown jewels to those in IT.
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...