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BlackBerry Officially Unveils BlackBerry(R) Z3, Jakarta Edition

First BlackBerry 'Built for Indonesia' will be in stores from May 15th, 2014

JAKARTA, INDONESIA -- (Marketwired) -- 05/13/14 -- BlackBerry Limited (NASDAQ:BBRY)(TSX:BB), a global leader in mobile communications, today introduced the new BlackBerry® Z3, Jakarta Edition at a launch event in Jakarta, Indonesia. The BlackBerry Z3, Jakarta Edition, will be available to customers from May 15, 2014. The device is expected to retail through authorized partners at a price of IDR 2,199,000.

The BlackBerry Z3, Jakarta Edition is built exclusively for Indonesia and provides BlackBerry users more ways to connect and share, with an experience built on reliable, secure communications. BlackBerry Z3, Jakarta Edition will keep Indonesian users better connected and more productive with a 5" display, long lasting battery and the best Bahasa typing experience on a touchscreen. A limited edition model featuring the inscription "Jakarta" on the back of the device will be available for a limited period, to commemorate the launch of the first BlackBerry smartphone built specifically for the Indonesia market.

BlackBerry Z3, Jakarta Edition users will also be able to enjoy content exclusive to Indonesia on their device, including a special set of BBM(TM) Stickers featuring local characters, The Punakawan, by Indonesian illustrator Susilo Saptoady. The Punakawan Stickers are available exclusively for BlackBerry Z3, Jakarta Edition users and are free for a limited time. In addition, BlackBerry Z3 users will be able to join local BBM Channels and get more updates from their favorite brands, communities and opinion leaders.

In Jakarta, Indonesia to launch BlackBerry Z3, Jakarta Edition, John Chen, Executive Chairman and CEO, BlackBerry, said: "BlackBerry has changed the way millions of people around the world stay connected. From conception to delivery, the BlackBerry Z3, Jakarta Edition was designed specifically with our Indonesian customers in mind. This device gives users more ways to connect, share and communicate, providing the best tool for secure, reliable communications and collaboration with friends, family and co-workers. Priced affordably, the BlackBerry Z3, Jakarta Edition will extend the full capabilities of the BlackBerry 10 Operating System version 10.2.1 experience for a new generation of customers in Indonesia."

The new BlackBerry Z3, Jakarta Edition will be available at all BlackBerry Lifestyle stores in Indonesia as well as authorized partners for BlackBerry Z3, PT. Teletama Artha Mandiri (TAM) and PT. Mitra Telekomunikasi Selular (MTS).

For more information about the BlackBerry Z3, please visit www.blackberry.com/blackberryz3.

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Contacts:
Investor Contact:
BlackBerry Investor Relations
(519) 888-7465
[email protected]

Media Relations Contact:
BlackBerry Media Relations
(519) 888-7465 x77273
[email protected]

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