Welcome!

News Feed Item

Canon Broadens Its Imaging Lineup with Two New EF Ultra Wide-Angle Zoom Lenses and White EOs Rebel Sl1 Digital SLR Camera

Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce two new wide-angle lenses and a new white color model of the EOS Rebel SL1 Digital SLR camera, just in time for summer. The introduction of the new Canon EF 16-35mm f/4L IS USM and the EF-S 10-18mm f/4.5-5.6 IS STM wide-angle zoom lenses provides Canon digital SLR camera users with the ability to capture stunning photographs and videos of spacious landscapes and many other iconic scenes. The EF 16-35mm f/4L IS USM lens is the first L-series wide-angle zoom lens equipped with image stabilization, providing professional photographers with expanded creative options, especially in low light. The EF-S 10-18mm f/4.5-5.6 IS STM wide-angle lens is an affordable option for entry-level DSLR users looking to enhance their images and videos with unique and creative perspectives.

Since its introduction in March 2013, the EOS Rebel SL1, the world’s smallest and lightest digital SLR camera1, has provided photographers of all levels with a high-performance digital SLR in a small, compact camera body. The new white EOS Rebel SL1 Camera Kit is complemented by a matching white EF-S 18-55mm f/3.5-5.6 IS STM lens and offers a stylish alternative for photographers who like to stand out from the crowd.

“Having just reached a milestone of producing 100 million EF lenses, Canon is dedicated more than ever before to its heritage of creating outstanding optics for photographers of all levels,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “The EF 16-35mm f/4L IS USM and EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lenses, when paired with Canon EOS Digital SLR cameras, are powerful tools that can enhance any photographer’s creativity. And new to the U.S. market, the white EOS Rebel SL1 Digital SLR camera with its companion white lens, provides users with high-quality images in a small, compact body that is easy to bring along on all their summer adventures.”

EF 16-35mm f/4L IS USM

Fully compatible with all EOS Digital SLR cameras including full-frame models like the EOS 5D Mark III and EOS 6D Digital SLR cameras, the compact and lightweight EF 16-35mm f/4L IS USM ultra wide-angle zoom lens offers high image quality and an Optical Image Stabilizer (IS) for shake correction up to four shutter speed steps2, making handheld shooting possible in dimly lit scenes where camera shake can occur. In addition, an intelligent CPU in the lens automatically selects the optimal IS mode by recognizing differences between normal handheld shots and panning. This technological advancement supports a greater range of creative expression for photographers in otherwise difficult shooting situations, such as dark indoor scenes where flash photography is prohibited, or in places where a tripod cannot be used, or when shooting at low ISO speeds.

The EF 16-35mm f/4L IS USM ultra wide-angle zoom lens features newly developed, high quality Canon optics that incorporate three GMo (Glass-Molded) aspheric lens elements, including a large-diameter aspheric lens, which help improve image quality by correcting aberrations. Two additional UD lens elements help reduce chromatic aberration from edge to edge throughout the entire zoom range for excellent image quality with high resolution and contrast. The lens also features enhanced fluorine lens coatings on the front and rear lens surfaces to repel dust particles and help ensure superb color balance while minimizing ghosting. The inner focusing and ring USM offer silent, fast and accurate autofocusing. Full-time manual focus adjustment is available in autofocus (AF) mode. A nine-blade circular aperture creates beautiful, soft backgrounds. A new compact four-group zoom system provides a minimum focusing distance of 0.28m/11 inches throughout the zoom range and a maximum magnification of 0.23x at the telephoto end for outstanding performance.

EF-S 10-18mm f/4.5-5.6 IS STM

Created to be a great companion lens for the Canon EOS 70D, EOS Rebel T5i, EOS Rebel SL1 and other EOS Digital SLR cameras with APS-C size image sensors, the EF-S 10-18mm f/4.5-5.6 IS STM lens expands Canon's line of Stepping Motor (STM) lenses. For entry-level users, this affordable wide-angle lens offers the ability to shoot creative, high-quality images and video in tight indoor locations such as a cozy corner table in a restaurant or unique vacation photos where the subject is close up, yet the surrounding area can still fill the frame.

The EF-S 10-18mm f/4.5-5.6 IS STM ultra wide-angle zoom lens features a compact and lightweight design with an Optical Image Stabilizer for shake correction up to four shutter speed steps3, enabling handheld shooting in low light. The lens’ stepping motor and newly designed focus mechanism are ideal for Canon EOS Movie Servo AF (available on EOS 70D, EOS Rebel T5i and EOS Rebel SL1 cameras) to provide smooth, quiet and continuous autofocusing during video shooting, as well as when taking photos.

The EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lens features one UD lens element to help reduce chromatic aberration throughout the zoom range for excellent image quality with high resolution and contrast. It also features enhanced multi-layer lens coatings to help ensure superb color balance while minimizing ghosting and flare, while a seven-blade circular aperture creates beautiful, soft backgrounds.

Compared to the EF-S 10-22mm f/3.5-4.5 USM wide-angle lens, the EF-S 10-18mm f/4.5-5.6 IS STM ultra wide-angle zoom lens is nearly 20% smaller and 38% lighter. When combined with a compact digital SLR, such as the Canon EOS Rebel SL1 camera, the smaller size makes it very convenient to carry with the camera when traveling. The compact four-group zoom optical system provides a maximum magnification of 0.15x at the telephoto end. The wide-angle zoom range of the new EF-S 10-18mm f/4.5-5.6 IS STM is a perfect complement to the currently available EF-S 18-55mm IS and EF-S 55-250mm IS STM zoom lenses.

New Lens Availability

The Canon EF 16-35mm f/4L IS USM and the EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lenses are scheduled to be available in June for estimated retail prices of $1,199.00 and $299.99, respectively. For more information about Canon EF Lenses visit: www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup.

White EOS Rebel SL1 Kit with EF-S 18-55mm f/3.5-5.6 IS STM Lens Availability

The Canon EOS Rebel SL1 and EF-S 18-55mm f/3.5-5.6 IS STM lens kit in white is scheduled to be available at the end of June for an estimated retail price of $749.99. For more information about the white Canon EOS Rebel SL1 Digital SLR Camera kit and the full list of product specifications, visit www.usa.canon.com/eos.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital-imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ) ranks third overall in U.S. patents registered in 2013,† and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

All referenced product names, and other marks, are trademarks of their respective owners.

Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

† Based on weekly patent counts issued by United States Patent and Trademark Office.

1 Among digital SLR cameras which use APS-C size equivalent sensors. As of March 1, 2014, based on Canon's research.

2 Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using EOS-1D X digital SLR camera at focal length of 35mm

3 Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS 7D Digital SLR camera at a focal length of 18mm (29mm in 35mm equivalence).

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...