Click here to close now.

Welcome!

News Feed Item

"ACCESSTM Beacon Framework" Selected for In-theater iBeacon™-supported Promotion of X-Men: Days of Future Past by TWENTIETH CENTURY FOX JAPAN

ACCESS CO., LTD, a global provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, today announced that ACCESSTM Beacon Framework (ABF), which supports Apple’s iBeaconTM technology, was selected by TWENTIETH CENTURY FOX JAPAN, INC. for online-to-offline (O2O) promotions targeting iOS users running iOS 7. The system will go live May 14 at TOHO Cinemas theater complexes in the Nihonbashi and Roppongi Hills areas of central Tokyo to promote the movie “X-Men: Days of Future Past,” which Fox will release in Japan on Friday, May 30.

This innovative, promotional use of beacons in movie theaters, which will be Japan’s first commercial use of iBeacon technology in large-scale entertainment venues, was achieved by integrating ABF into the TOHO Cinemas Magazine app offered by TOHO Cinemas. Movie theater goers, who download the app (ver. 2.6 or later) with iOS devices, will receive a diverse array of services for enhanced experiences, including automatic video streaming, facility information, digital coupons and online campaigns.

FOX plans to expand the program across Japan by this summer.

“This will be the most technically advanced promotion for X-Men: Days of Future Past, which ACCESS has supported by rapidly introducing comprehensive technologies with flexibility,” said Yoshinari Hirayama, Sales Senior Manager at FOX. “We hope to launch a wide range of innovative ABF-based services in partnership with ACCESS.”

“Taking advantage of the deep penetration of iOS devices in the Japanese market, the launch of these large-scale in-theater iBeacon commercial services are ahead of the global adoption curve for Beacon O2O services,” said Kunihiro Ishiguro, CTO, ACCESS. “iBeacon, an innovative tool for O2O services, will spur the development of new services and markets in myriad scenarios across diverse industries. We look forward to linking this technology with ACCESS’ existing services for smartphone to develop ABF as an increasingly comprehensive solution.”

About ACCESS Beacon Framework (ABF)

The ACCESS Beacon Framework (ABF) is an iBeacon-supported location-aware content-distribution system for one-stop solutions encompassing Bluetooth Low Energy (BLE)-compatible Beacon hardware, smartphone apps and cloud management. In particular, these solutions greatly speed up development and streamline the operation of O2O and other commercial services. ABF is scheduled to support Android from summer 2014. Also, ACCESS will introduce ABF in ex-Japan Asian markets and other regions within the year.
Japan-developed Beacon (case included) features an SoC (system on chip) from Nordic Semiconductor, is Bluetooth certified, and complies with major international wireless standards, including those of Japan, the FCC (Federal Communication Commission) and CE (Communaute Europeenne).

For further details: http://www2.a-beacon.com/ad/beacon/en/whats.html

ACCESS is offering its unique, free and open-source iBeacon library, “ABF Beacon,” to support the expansion of Beacon services. Please visit https://github.com/access-company/ABFBeacon.

About ACCESS

ACCESS CO., LTD. is a global provider of advanced software solutions and services that enable operators, device manufacturers, content owners and consumers to make the most of today’s multi-screen, connected world. It provides software for mobiles, smartphones and tablets, connected TVs and set-top boxes in the connected home, automotive, digital publishing and networking markets. ACCESS solutions have shipped in over one billion devices around the world. Its product portfolio includes the NetFront™ software series, providing customers faster time-to-market, flexibility and customizability; the PUBLUSTM for cloud-based, cross-platform digital publishing and the NetAd mobile advertising platform. Headquartered in Tokyo, Japan, the company is listed on the Tokyo Stock Exchange (Mothers’ Index, 4813) and operates subsidiaries and affiliates in Asia, Europe and the United States. Learn more about ACCESS at www.access-company.com.

*****

© 2014 ACCESS CO., LTD. All rights reserved.
ACCESS, the ACCESS logo, and NetFront, PUBLUS are registered trademarks or trademarks of ACCESS CO., LTD. in the United States, Japan and/or other countries. iPhone, iPod touch and Passbook are trademarks of Apple Inc., registered in the U.S. and other countries. iBeacon is a trademark of Apple Inc. iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. All other trademarks, logos and trade names mentioned in the document are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered. In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achi...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...