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"ACCESSTM Beacon Framework" Selected for In-theater iBeacon™-supported Promotion of X-Men: Days of Future Past by TWENTIETH CENTURY FOX JAPAN
|By Business Wire
|May 13, 2014 01:00 AM EDT
CO., LTD, a global provider of advanced software technologies to the
mobile, beyond-PC and digital TV markets, today announced that ACCESSTM
Beacon Framework (ABF), which supports Apple’s iBeaconTM
technology, was selected by TWENTIETH CENTURY FOX JAPAN, INC. for
online-to-offline (O2O) promotions targeting iOS users running iOS 7.
The system will go live May 14 at TOHO Cinemas theater complexes in the
Nihonbashi and Roppongi Hills areas of central Tokyo to promote the
movie “X-Men: Days of Future Past,” which Fox will release in Japan on
Friday, May 30.
This innovative, promotional use of beacons in movie theaters, which
will be Japan’s first commercial use of iBeacon technology in
large-scale entertainment venues, was achieved by integrating ABF into
the TOHO Cinemas Magazine app offered by TOHO Cinemas. Movie theater
goers, who download the app (ver. 2.6 or later) with iOS devices, will
receive a diverse array of services for enhanced experiences, including
automatic video streaming, facility information, digital coupons and
FOX plans to expand the program across Japan by this summer.
“This will be the most technically advanced promotion for X-Men: Days of
Future Past, which ACCESS has supported by rapidly introducing
comprehensive technologies with flexibility,” said Yoshinari Hirayama,
Sales Senior Manager at FOX. “We hope to launch a wide range of
innovative ABF-based services in partnership with ACCESS.”
“Taking advantage of the deep penetration of iOS devices in the Japanese
market, the launch of these large-scale in-theater iBeacon commercial
services are ahead of the global adoption curve for Beacon O2O
services,” said Kunihiro Ishiguro, CTO, ACCESS. “iBeacon, an innovative
tool for O2O services, will spur the development of new services and
markets in myriad scenarios across diverse industries. We look forward
to linking this technology with ACCESS’ existing services for smartphone
to develop ABF as an increasingly comprehensive solution.”
About ACCESS Beacon Framework (ABF)
The ACCESS Beacon Framework (ABF) is an iBeacon-supported location-aware
content-distribution system for one-stop solutions encompassing
Bluetooth Low Energy (BLE)-compatible Beacon hardware, smartphone apps
and cloud management. In particular, these solutions greatly speed up
development and streamline the operation of O2O and other commercial
services. ABF is scheduled to support Android from summer 2014. Also,
ACCESS will introduce ABF in ex-Japan Asian markets and other regions
within the year.
Japan-developed Beacon (case included) features an
SoC (system on chip) from Nordic Semiconductor, is Bluetooth certified,
and complies with major international wireless standards, including
those of Japan, the FCC (Federal Communication Commission) and CE
For further details: http://www2.a-beacon.com/ad/beacon/en/whats.html
ACCESS is offering its unique, free and open-source iBeacon library,
“ABF Beacon,” to support the expansion of Beacon services. Please visit https://github.com/access-company/ABFBeacon.
ACCESS CO., LTD. is a global provider of advanced software solutions and
services that enable operators, device manufacturers, content owners and
consumers to make the most of today’s multi-screen, connected world. It
provides software for mobiles, smartphones and tablets, connected TVs
and set-top boxes in the connected home, automotive, digital publishing
and networking markets. ACCESS solutions have shipped in over one
billion devices around the world. Its product portfolio includes the
NetFront™ software series, providing customers faster time-to-market,
flexibility and customizability; the PUBLUSTM for
cloud-based, cross-platform digital publishing and the NetAd mobile
advertising platform. Headquartered in Tokyo, Japan, the company is
listed on the Tokyo Stock Exchange (Mothers’ Index, 4813) and operates
subsidiaries and affiliates in Asia, Europe and the United States. Learn
more about ACCESS at www.access-company.com.
© 2014 ACCESS CO., LTD. All rights reserved.
ACCESS, the ACCESS
logo, and NetFront, PUBLUS are registered trademarks or trademarks of
ACCESS CO., LTD. in the United States, Japan and/or other countries.
iPhone, iPod touch and Passbook are trademarks of Apple Inc., registered
in the U.S. and other countries. iBeacon is a trademark of Apple Inc.
iOS is a trademark or registered trademark of Cisco in the U.S. and
other countries and is used under license. All other trademarks, logos
and trade names mentioned in the document are the property of their
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140512006790/en/
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