Welcome!

News Feed Item

"ACCESSTM Beacon Framework" Selected for In-theater iBeacon™-supported Promotion of X-Men: Days of Future Past by TWENTIETH CENTURY FOX JAPAN

ACCESS CO., LTD, a global provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, today announced that ACCESSTM Beacon Framework (ABF), which supports Apple’s iBeaconTM technology, was selected by TWENTIETH CENTURY FOX JAPAN, INC. for online-to-offline (O2O) promotions targeting iOS users running iOS 7. The system will go live May 14 at TOHO Cinemas theater complexes in the Nihonbashi and Roppongi Hills areas of central Tokyo to promote the movie “X-Men: Days of Future Past,” which Fox will release in Japan on Friday, May 30.

This innovative, promotional use of beacons in movie theaters, which will be Japan’s first commercial use of iBeacon technology in large-scale entertainment venues, was achieved by integrating ABF into the TOHO Cinemas Magazine app offered by TOHO Cinemas. Movie theater goers, who download the app (ver. 2.6 or later) with iOS devices, will receive a diverse array of services for enhanced experiences, including automatic video streaming, facility information, digital coupons and online campaigns.

FOX plans to expand the program across Japan by this summer.

“This will be the most technically advanced promotion for X-Men: Days of Future Past, which ACCESS has supported by rapidly introducing comprehensive technologies with flexibility,” said Yoshinari Hirayama, Sales Senior Manager at FOX. “We hope to launch a wide range of innovative ABF-based services in partnership with ACCESS.”

“Taking advantage of the deep penetration of iOS devices in the Japanese market, the launch of these large-scale in-theater iBeacon commercial services are ahead of the global adoption curve for Beacon O2O services,” said Kunihiro Ishiguro, CTO, ACCESS. “iBeacon, an innovative tool for O2O services, will spur the development of new services and markets in myriad scenarios across diverse industries. We look forward to linking this technology with ACCESS’ existing services for smartphone to develop ABF as an increasingly comprehensive solution.”

About ACCESS Beacon Framework (ABF)

The ACCESS Beacon Framework (ABF) is an iBeacon-supported location-aware content-distribution system for one-stop solutions encompassing Bluetooth Low Energy (BLE)-compatible Beacon hardware, smartphone apps and cloud management. In particular, these solutions greatly speed up development and streamline the operation of O2O and other commercial services. ABF is scheduled to support Android from summer 2014. Also, ACCESS will introduce ABF in ex-Japan Asian markets and other regions within the year.
Japan-developed Beacon (case included) features an SoC (system on chip) from Nordic Semiconductor, is Bluetooth certified, and complies with major international wireless standards, including those of Japan, the FCC (Federal Communication Commission) and CE (Communaute Europeenne).

For further details: http://www2.a-beacon.com/ad/beacon/en/whats.html

ACCESS is offering its unique, free and open-source iBeacon library, “ABF Beacon,” to support the expansion of Beacon services. Please visit https://github.com/access-company/ABFBeacon.

About ACCESS

ACCESS CO., LTD. is a global provider of advanced software solutions and services that enable operators, device manufacturers, content owners and consumers to make the most of today’s multi-screen, connected world. It provides software for mobiles, smartphones and tablets, connected TVs and set-top boxes in the connected home, automotive, digital publishing and networking markets. ACCESS solutions have shipped in over one billion devices around the world. Its product portfolio includes the NetFront™ software series, providing customers faster time-to-market, flexibility and customizability; the PUBLUSTM for cloud-based, cross-platform digital publishing and the NetAd mobile advertising platform. Headquartered in Tokyo, Japan, the company is listed on the Tokyo Stock Exchange (Mothers’ Index, 4813) and operates subsidiaries and affiliates in Asia, Europe and the United States. Learn more about ACCESS at www.access-company.com.

*****

© 2014 ACCESS CO., LTD. All rights reserved.
ACCESS, the ACCESS logo, and NetFront, PUBLUS are registered trademarks or trademarks of ACCESS CO., LTD. in the United States, Japan and/or other countries. iPhone, iPod touch and Passbook are trademarks of Apple Inc., registered in the U.S. and other countries. iBeacon is a trademark of Apple Inc. iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. All other trademarks, logos and trade names mentioned in the document are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, d...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, will address this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of t...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are m...
There is only one world-class Cloud event on earth, and that is Cloud Expo – which returns to Silicon Valley for the 21st Cloud Expo at the Santa Clara Convention Center, October 31 - November 2, 2017. Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers. Companies are each developing their unique mix of cloud technologies and service...
Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa...
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, presented an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He then expounded on the industry issues he frequently came up against as an analyst, and ...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...