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Channel 5 Deploys Digital Element’s IP Geolocation Technology to Manage Video on Demand Content Rights
|By Business Wire
|May 13, 2014 05:00 AM EDT
Element, the leading provider of IP
geolocation intelligence technology, today announced that Channel
5, one of the UK’s leading broadcasting companies, has deployed its NetAcuity®
IP geolocation technology to manage the geographic rights of its
internet-based TV and film content. In addition, Channel 5 utilises
Digital Element’s ISP data to determine the user’s ISP type, allowing
optimisation of the viewing experience.
Channel 5 attracts over 42 million weekly viewers via its family of
channels – Channel 5, 5* and 5USA – and delivers popular shows including
Dallas, CSI and Big Brother on demand across the internet. However, due
to content providers’ licensing terms, the broadcaster must be able to
restrict the viewing of its TV and film content to certain countries. By
using Digital Element’s real-time IP geolocation data, Channel 5 can
permit access to its content where agreements are in place, and can
restrict viewing where it is prohibited. Channel 5 also uses Digital
Element’s ISP-derived data to anonymously identify the viewer’s ISP,
allowing optimal routing of video content across the network to enhance
the viewing experience.
“Channel 5’s online reach is expanding rapidly due to the adoption of
new connected devices,” commented Clive Malcher, Head of Product
Development and Technology, Channel 5. “Now, more than ever, we need to
be confident that we are complying with our content rights agreements
across all the territories we serve, and it is of paramount importance
to our business that the IP data we use to do this is accurate. Digital
Element’s NetAcuity solution provides us with a highly accurate and
comprehensive global database, and their solution was easy to integrate
with our delivery systems. We also receive great customer service, and
the other intelligence data variables – including carrier and device
type recognition – allow us to access additional datasets should we need
to in future.”
“We are delighted to be working with Channel 5 to improve digital rights
compliance and enhance the viewing experience for its viewers,” said
Charlie Johnson, Digital Element’s Digital Media Director, Europe.
“Online digital rights management can be complex, but IP geolocation
data simplifies the process and provides the flexibility to quickly
respond to constantly changing rules for content distribution, ensuring
compliance while enhancing the licensed viewer’s experience.”
Channel 5 joins some of Digital Element’s other high-profile clients
including Virgin Media, Videology, YouView, Disney, CNN, ESPN, Sony, CBS
Interactive, ABC and Tesco’s Blinkbox.
About Digital Element
Since 1999, Digital Element has been providing global geolocation
solutions that bring anytime, anywhere relevance and context to online
initiatives – from desktops to mobile devices. The company’s patented
technology has been certified and accredited to deliver real-time access
to accurate and reliable location intelligence without invading internet
users’ privacy. For more than a decade, many of the world’s largest
websites, brands, ad networks, social media platforms and mobile
publishers have trusted Digital Element’s technology to target
advertising, localise content, enhance analytics, and manage content
rights as well as detect and prevent fraud. Visit www.digitalelement.com
for more information on how to bring the power of location to the online
Headquartered in Atlanta and London, Digital Element is a division of Digital
About Channel 5
5 launched as Britain's fifth terrestrial broadcaster in March 1997
and was bought by Northern & Shell in July 2010. It currently attracts
well over 42 million viewers a month.
It delivers programmes that combine creative flair and popular appeal,
and continues to bring viewers a mix of smart new shows that sit
alongside popular long running series such as Killers Behind Bars,
Botched Up Bodies and Benidorm ER. Big Brother and Celebrity Big Brother
are well established in the schedule – and, stripped of any
pretentiousness about “social experiments”, are focused on real life
entertainment. They sit alongside ratings stalwarts like Eddie Stobart:
Trucks and Trailers and The Hotel Inspector.
Channel 5 acquires the best of international drama – Wentworth Prison,
Under the Dome, Person of Interest, Love/Hate, Castle, Body of Proof,
CSI, Law & Order, The Mentalist and NCIS. Aussie soaps Neighbours and
Home & Away continue to delight. For sports fans Channel 5 is the
terrestrial home of all England Cricket summer Internationals and
regular title boxing.
Channel 5 News sits alongside NewsTalk Live which debates the main
topics of the day. The channel is committed to children’s programming
with their award winning strand Milkshake!. Sister channels 5* and 5USA
compliment Channel 5 with a mix of must see entertainment and US Drama.
For all the latest about Channel 5, follow us @channel5press and
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