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T-Mobile is Transforming International Travel
|By Business Wire
|May 13, 2014 06:03 AM EDT
Stop us if you’ve heard this one before. A couple walks into a bar in
Toronto with two bored teens and a dog in tow. Father says to the
bartender, “I’ll give you $20 to take our picture and send it to the
grandparents with your phone.” “Sure,” says the bartender. “Let me
guess. Americans still stuck in AT&T’s family plan?” “Actually, we’re a
Sprint framily,” says the dog.
To be fair, your choice of wireless provider may have some bearing on
whether you find that joke funny or infuriating. If you’re a T-Mobile
customer, you’re more likely to share in the laugh. Because, last fall,
T-Mobile made text and data free and slashed calls to a low flat rate of
20 cents a minute in over 120 countries and destinations worldwide –
making the world your network at no extra cost. And making
T-Mobile, hands-down, the best choice for international travelers.
Today, T-Mobile released both initial results of the program and
findings of a new survey of international travelers. The data reveal a
dramatic contrast between carrier customers who turn off their phones or
spend their trips worrying about avoiding overages and T-Mobile
customers who travel with more freedom and flexibility than ever before.
“It’s completely outrageous that old guard carriers are still raking in
billions each year from these ridiculous roaming fees,” said John
Legere, president and CEO of T-Mobile. “That they continue to gouge
their customers to the tune of 90 percent margins every time they set
foot outside the country is shameful. Americans deserve better.”
SIMPLE. GLOBAL. RESULTS.
The recent survey of international travelers paints a damning picture of
just how hamstrung American travelers are by the inflated international
roaming fees charged by the three biggest carriers. Nearly everyone
surveyed (88%) reported being frustrated by the expenses and challenges
of staying connected while abroad. Among customers of the big three
carriers, nearly 20 percent leave their devices at home or never turn
them on while travelling outside the US. Another 40 percent turn off
data roaming to avoid high costs, and another 20 percent say they would
turn off data roaming if they knew how. That’s nearly 80 percent of
carrier customers struggling to avoid the high costs of staying
connected while travelling abroad.
And, they have good reason. When carrier customers don’t get around to
signing up for their carriers’ add-on international plans, their costs
can total more than $1,000 a day when they use their phones abroad the
way they normally do at home.
T-Mobile’s own customer data tell a dramatically different story.
Un-carrier customers travelling abroad now make three times more calls,
text seven times more often, and use 28 times more data than before.
And, as T-Mobile customers become more accustomed to their newfound
freedom while traveling, their data usage is nearly doubling every month.
REAL CUSTOMERS. REAL SAVINGS.
For Bryan Roberts, who travels regularly outside the US, “T-Mobile’s new
Simple Global benefits are going to save me over $10,000 a year,” said
Roberts. Just over the past six months, he’s visited 10 countries for
business and leisure. “I was just in Europe and the UK for four weeks,
and the bill came to less than $150. So the cost savings are huge. But I
also love that when I’m overseas in a new place, I can find my way
around with Google Maps and use data without having to worry about high
For companies like MGI International, headquartered in Brazil with Latin
America and US operations based in Houston, switching to T-Mobile has
led to major cost savings and vastly simplified the process of managing
and budgeting for communications between its offices, employees and
“With operations throughout North and South America and a global
customer base, I travel a lot and depend on T-Mobile to stay in contact
with my team and customers,” said Fred D’Avila, COO of MGI. “Simple
Global resolved one of the biggest issues we’ve had with mobile
communication: unexpected overages. We realized an immediate savings of
more than 40 percent compared to our previous provider and now receive a
fixed monthly bill with no surprises or overages.”
“The amazing experiences and huge savings our customers are now enjoying
are the very reasons why we launched this program,” said Mike Sievert,
Chief Marketing Officer for T-Mobile. “We’re seeing T-Mobile customers
learn to cut loose and make the most of their Un-carrier freedom –
wherever in the world their travels take them.”
information, data and media resources can be found in the T-Mobile
This survey was conducted by Kelton between April 25th and
April 29th, 2014, among 1,044 Americans ages 18 and over who
have smartphones and have traveled internationally, using an email
invitation and an online survey. The margin of error is +/- 3 percentage
points at the 95 percent confidence level.
About T-Mobile US, Inc.:
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining
the way consumers and businesses buy wireless services through leading
product and service innovation. The company's advanced nationwide 4G and
expanding 4G LTE network delivers outstanding wireless experiences for
customers who are unwilling to compromise on quality and value. Based in
Bellevue, Wash., T-Mobile US provides services through its subsidiaries
and operates its flagship brands, T-Mobile and MetroPCS. It currently
serves approximately 46.7 million wireless subscribers and provides
products and services through 70,000 points of distribution. For more
information, please visit http://www.t-mobile.com.
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