|By Marketwired .||
|May 13, 2014 07:00 AM EDT||
LONDON, UNITED KINGDOM -- (Marketwired) -- 05/13/14 -- Today at its third annual SpiceWorld London user conference, Spiceworks showcased how the world's leading technology brands are using the company's social offerings to reach and engage with millions of IT professionals. Spiceworks' suite of social products are used by companies such as Microsoft, HP, Dropbox, VMware, Box and AMD to share information about their company, its products and services, and to connect directly with IT professionals who spend more than $550 billion on IT solutions each year.
According to Forrester, 82 percent of all U.S. business technology buyers and 78 percent of all European business technology buyers engage in some form of online social activity while working(1). Additionally, social channels impact every phase of the technology purchasing process, and buyers may be up to 90 percent through the process before reaching out to a vendor. Technology brands that embrace this change in buying behavior and meet IT professionals on their turf have an opportunity to shape how their brands are perceived and ways buyers interact with them.
"Broad social networks like Facebook, LinkedIn and Twitter don't capture the breadth and depth of the applications, content and community IT professionals need to do their jobs every day," said Sanjay Castelino, vice president of Marketing at Spiceworks. "We're addressing this gap by giving five million IT professionals and 3,000 technology brands a professional network designed exclusively for them."
Technology brands tap Spiceworks to reach and engage with IT professionals on their terms
Thousands of brands use Spiceworks to reach and engage with IT professionals as they're managing their networks, connecting with peers, or reading the latest IT content from the network. Spiceworks helps technology brands have an ongoing conversation with their customers and prospects, keeping brands top of mind as buyers make purchasing decisions. Social offerings used by the world's leading technology brands include:
- Vendor Pages give brands a home within Spiceworks where they can share the content and information IT professionals need to make an informed buying decision. Vendors can add interactive content, host discussions about their products and services, and give IT professionals a way to follow news as it happens. Free and paid Vendor Page options are available to address the specific needs of technology brands.
- Product Pages allow brands to provide detailed product information to IT professionals in the network. Vendors can display product descriptions, technical specifications, ratings and reviews, and more. Brands can claim their Product Page for free or upgrade to a premium Page for added customization options.
- Community Accounts allow vendors to showcase their technical expertise in a way that supports IT professionals as they're getting their jobs done. Community accounts allow employees of technology companies to post and reply in real-time to IT conversations taking place within the network. These representatives help make companies more approachable and add a human element not found in other mass-market networks. Over time, brand representatives become the voice and face of technology companies and a trusted advisor to IT professionals.
- Community Brand Representatives allow Spiceworks to engage with IT professionals on a brand's behalf. The offering allows vendors with limited time and resources to keep their finger on the pulse of the network while building mindshare and relationships with millions of IT professionals.
Spiceworks' social offerings help vendors quantitatively monitor and track their progress on a regular basis to gauge their performance in the network and how they compare to their competition. Custom alerting on competitive news or broader topical discussions is also available.
More information on Spiceworks' suite of social offerings can be found here.
Spiceworks' SpiceWorld user conference draws attendees from businesses across the world. The event features break-out sessions, expert discussions, and topics voted on by the network of IT professionals in Spiceworks. Sessions include in-person talks with the company's founders and product developers, top technology vendors, and industry experts. SpiceWorld conversations can be followed on Twitter at #SpiceWorldLondon.
Spiceworks is the professional network more than 5 million IT professionals use to connect with one another and over 3,000 technology brands. The company's platform simplifies how IT professionals discover, buy and manage more than $550 billion in technology products and services each year. Headquartered in Austin, Texas, Spiceworks is backed by Adams Street Partners, Austin Ventures, Institutional Venture Partners (IVP), Goldman Sachs, Shasta Ventures and Tenaya Capital. For more information visit http://www.spiceworks.com
Spiceworks is a registered trademark of Spiceworks, Inc. All other names may be trademarks or registered trademarks of their respective owners.
(1) 2012 Social Technographics Of Your B2B Community Prospects, September 2012, Forrester Research, Inc.
Email: Email Contact
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 23, 2016 05:30 AM EDT Reads: 1,316
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Jul. 23, 2016 05:30 AM EDT Reads: 1,689
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 23, 2016 05:15 AM EDT Reads: 1,115
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Jul. 23, 2016 05:00 AM EDT Reads: 1,771
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation
Jul. 23, 2016 05:00 AM EDT Reads: 1,469
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jul. 23, 2016 04:30 AM EDT Reads: 1,904
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 23, 2016 04:30 AM EDT Reads: 1,378
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jul. 23, 2016 04:00 AM EDT Reads: 2,328
Most organizations prioritize data security only after their data has already been compromised. Proactive prevention is important, but how can you accomplish that on a small budget? Learn how the cloud, combined with a defense and in-depth approach, creates efficiencies by transferring and assigning risk. Security requires a multi-defense approach, and an in-house team may only be able to cherry pick from the essential components. In his session at 19th Cloud Expo, Vlad Friedman, CEO/Founder o...
Jul. 23, 2016 03:45 AM EDT Reads: 1,742
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Jul. 23, 2016 03:45 AM EDT Reads: 1,569
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 23, 2016 03:30 AM EDT Reads: 1,067
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Jul. 23, 2016 02:45 AM EDT Reads: 695
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 23, 2016 02:45 AM EDT Reads: 2,034
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jul. 23, 2016 02:30 AM EDT Reads: 743
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 23, 2016 01:15 AM EDT Reads: 1,005