Welcome!

News Feed Item

Technology Brands Use Spiceworks to Reach and Engage With Over 5 Million IT Professionals

Professional Network for IT Grows to Include 400,000 IT Conversations and 230,000 Product Ratings and Reviews

LONDON, UNITED KINGDOM -- (Marketwired) -- 05/13/14 -- Today at its third annual SpiceWorld London user conference, Spiceworks showcased how the world's leading technology brands are using the company's social offerings to reach and engage with millions of IT professionals. Spiceworks' suite of social products are used by companies such as Microsoft, HP, Dropbox, VMware, Box and AMD to share information about their company, its products and services, and to connect directly with IT professionals who spend more than $550 billion on IT solutions each year.

According to Forrester, 82 percent of all U.S. business technology buyers and 78 percent of all European business technology buyers engage in some form of online social activity while working(1). Additionally, social channels impact every phase of the technology purchasing process, and buyers may be up to 90 percent through the process before reaching out to a vendor. Technology brands that embrace this change in buying behavior and meet IT professionals on their turf have an opportunity to shape how their brands are perceived and ways buyers interact with them.

"Broad social networks like Facebook, LinkedIn and Twitter don't capture the breadth and depth of the applications, content and community IT professionals need to do their jobs every day," said Sanjay Castelino, vice president of Marketing at Spiceworks. "We're addressing this gap by giving five million IT professionals and 3,000 technology brands a professional network designed exclusively for them."

Technology brands tap Spiceworks to reach and engage with IT professionals on their terms

Thousands of brands use Spiceworks to reach and engage with IT professionals as they're managing their networks, connecting with peers, or reading the latest IT content from the network. Spiceworks helps technology brands have an ongoing conversation with their customers and prospects, keeping brands top of mind as buyers make purchasing decisions. Social offerings used by the world's leading technology brands include:

  • Vendor Pages give brands a home within Spiceworks where they can share the content and information IT professionals need to make an informed buying decision. Vendors can add interactive content, host discussions about their products and services, and give IT professionals a way to follow news as it happens. Free and paid Vendor Page options are available to address the specific needs of technology brands.
  • Product Pages allow brands to provide detailed product information to IT professionals in the network. Vendors can display product descriptions, technical specifications, ratings and reviews, and more. Brands can claim their Product Page for free or upgrade to a premium Page for added customization options.
  • Community Accounts allow vendors to showcase their technical expertise in a way that supports IT professionals as they're getting their jobs done. Community accounts allow employees of technology companies to post and reply in real-time to IT conversations taking place within the network. These representatives help make companies more approachable and add a human element not found in other mass-market networks. Over time, brand representatives become the voice and face of technology companies and a trusted advisor to IT professionals.
  • Community Brand Representatives allow Spiceworks to engage with IT professionals on a brand's behalf. The offering allows vendors with limited time and resources to keep their finger on the pulse of the network while building mindshare and relationships with millions of IT professionals.

Spiceworks' social offerings help vendors quantitatively monitor and track their progress on a regular basis to gauge their performance in the network and how they compare to their competition. Custom alerting on competitive news or broader topical discussions is also available.

More information on Spiceworks' suite of social offerings can be found here.

About SpiceWorld
Spiceworks' SpiceWorld user conference draws attendees from businesses across the world. The event features break-out sessions, expert discussions, and topics voted on by the network of IT professionals in Spiceworks. Sessions include in-person talks with the company's founders and product developers, top technology vendors, and industry experts. SpiceWorld conversations can be followed on Twitter at #SpiceWorldLondon.

About Spiceworks
Spiceworks is the professional network more than 5 million IT professionals use to connect with one another and over 3,000 technology brands. The company's platform simplifies how IT professionals discover, buy and manage more than $550 billion in technology products and services each year. Headquartered in Austin, Texas, Spiceworks is backed by Adams Street Partners, Austin Ventures, Institutional Venture Partners (IVP), Goldman Sachs, Shasta Ventures and Tenaya Capital. For more information visit http://www.spiceworks.com

Follow Spiceworks on Twitter: http://twitter.com/spiceworks and connect with Spiceworks on Facebook: http://www.facebook.com/Spiceworks.

Spiceworks is a registered trademark of Spiceworks, Inc. All other names may be trademarks or registered trademarks of their respective owners.

(1) 2012 Social Technographics Of Your B2B Community Prospects, September 2012, Forrester Research, Inc.

Media Contacts:
Adam Schaeffer
Spiceworks
Email: Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...