Welcome!

News Feed Item

Technology Brands Use Spiceworks to Reach and Engage With Over 5 Million IT Professionals

Professional Network for IT Grows to Include 400,000 IT Conversations and 230,000 Product Ratings and Reviews

LONDON, UNITED KINGDOM -- (Marketwired) -- 05/13/14 -- Today at its third annual SpiceWorld London user conference, Spiceworks showcased how the world's leading technology brands are using the company's social offerings to reach and engage with millions of IT professionals. Spiceworks' suite of social products are used by companies such as Microsoft, HP, Dropbox, VMware, Box and AMD to share information about their company, its products and services, and to connect directly with IT professionals who spend more than $550 billion on IT solutions each year.

According to Forrester, 82 percent of all U.S. business technology buyers and 78 percent of all European business technology buyers engage in some form of online social activity while working(1). Additionally, social channels impact every phase of the technology purchasing process, and buyers may be up to 90 percent through the process before reaching out to a vendor. Technology brands that embrace this change in buying behavior and meet IT professionals on their turf have an opportunity to shape how their brands are perceived and ways buyers interact with them.

"Broad social networks like Facebook, LinkedIn and Twitter don't capture the breadth and depth of the applications, content and community IT professionals need to do their jobs every day," said Sanjay Castelino, vice president of Marketing at Spiceworks. "We're addressing this gap by giving five million IT professionals and 3,000 technology brands a professional network designed exclusively for them."

Technology brands tap Spiceworks to reach and engage with IT professionals on their terms

Thousands of brands use Spiceworks to reach and engage with IT professionals as they're managing their networks, connecting with peers, or reading the latest IT content from the network. Spiceworks helps technology brands have an ongoing conversation with their customers and prospects, keeping brands top of mind as buyers make purchasing decisions. Social offerings used by the world's leading technology brands include:

  • Vendor Pages give brands a home within Spiceworks where they can share the content and information IT professionals need to make an informed buying decision. Vendors can add interactive content, host discussions about their products and services, and give IT professionals a way to follow news as it happens. Free and paid Vendor Page options are available to address the specific needs of technology brands.
  • Product Pages allow brands to provide detailed product information to IT professionals in the network. Vendors can display product descriptions, technical specifications, ratings and reviews, and more. Brands can claim their Product Page for free or upgrade to a premium Page for added customization options.
  • Community Accounts allow vendors to showcase their technical expertise in a way that supports IT professionals as they're getting their jobs done. Community accounts allow employees of technology companies to post and reply in real-time to IT conversations taking place within the network. These representatives help make companies more approachable and add a human element not found in other mass-market networks. Over time, brand representatives become the voice and face of technology companies and a trusted advisor to IT professionals.
  • Community Brand Representatives allow Spiceworks to engage with IT professionals on a brand's behalf. The offering allows vendors with limited time and resources to keep their finger on the pulse of the network while building mindshare and relationships with millions of IT professionals.

Spiceworks' social offerings help vendors quantitatively monitor and track their progress on a regular basis to gauge their performance in the network and how they compare to their competition. Custom alerting on competitive news or broader topical discussions is also available.

More information on Spiceworks' suite of social offerings can be found here.

About SpiceWorld
Spiceworks' SpiceWorld user conference draws attendees from businesses across the world. The event features break-out sessions, expert discussions, and topics voted on by the network of IT professionals in Spiceworks. Sessions include in-person talks with the company's founders and product developers, top technology vendors, and industry experts. SpiceWorld conversations can be followed on Twitter at #SpiceWorldLondon.

About Spiceworks
Spiceworks is the professional network more than 5 million IT professionals use to connect with one another and over 3,000 technology brands. The company's platform simplifies how IT professionals discover, buy and manage more than $550 billion in technology products and services each year. Headquartered in Austin, Texas, Spiceworks is backed by Adams Street Partners, Austin Ventures, Institutional Venture Partners (IVP), Goldman Sachs, Shasta Ventures and Tenaya Capital. For more information visit http://www.spiceworks.com

Follow Spiceworks on Twitter: http://twitter.com/spiceworks and connect with Spiceworks on Facebook: http://www.facebook.com/Spiceworks.

Spiceworks is a registered trademark of Spiceworks, Inc. All other names may be trademarks or registered trademarks of their respective owners.

(1) 2012 Social Technographics Of Your B2B Community Prospects, September 2012, Forrester Research, Inc.

Media Contacts:
Adam Schaeffer
Spiceworks
Email: Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...