Welcome!

News Feed Item

Spotzot Launches Updated Mobile Ad Tech Platform; Builds a New Digital Channel for In-Store Sales

Mobile, Location-Based Ad Leader Supports Groupon's Freebies In-Store Coupons

SAN FRANCISCO, CA -- (Marketwired) -- 05/13/14 -- Spotzot, the leading location-based mobile advertising platform for retailers and brands, today launched an expanded solution which enables brick-and-mortar retailers to use mobile and location technology to connect with on-the-go shoppers.

Spotzot has developed and refined a sophisticated technology solution that enables retailers to drive in-store traffic and sales by connecting shoppers with the best offers, all through the mobile phone. Spotzot is used by brands to better promote specific products across the broad network of Spotzot retail partners. The company, which has raised eight million from Foundation Capital, Cervin Ventures and Inventus Capital Partners, serves shoppers some 200,000 mobile offers per day. These offers are gathered from 250 of the world's most popular retail outlets like Aeropostale, Express, Rite Aid, Sears, Carters, Staples and Verizon Wireless.

Spotzot leverages location targeting technology to identify motivated shoppers based on a precise understanding of their coordinates and store location. Spotzot also partners with leading mobile shopping applications to provide a native advertising experience that combines location and shopping intent. The company delivers a simple and effective mobile experience for local shoppers while increasing in-store sales and amplifying advertising returns by up to 15 times over traditional promotion platforms.

"The retail industry faces extreme pressure to stay relevant in the face of increasing ecommerce sales, so it's no surprise that retailers and brands seek new tools and technology that can drive in-store traffic and ultimately sales," said Pehr Luedtke, chief executive officer of Spotzot. "Over 90 percent of retail shopping today is done in-store. By using the mobile device to provide shoppers with digital coupons, our goal is to modernize the way people find deals and shop in-store. Our solution is simple to use, and great for retail and brands that want to target high-intent shoppers and serve them with mobile coupons before they walk in the store."

In addition to launching their mobile solution, Spotzot is excited to announce that it has signed an agreement with Groupon, the global leader in local commerce, to provide content for Groupon's digital coupon channel Freebies. Groupon has more than 200 million subscribers worldwide, and is widely seen as a pioneer in online-to-offline commerce. Together with Spotzot, Groupon customers have access to free in-store coupons from their favorite national retail stores.

"Our partnership with Spotzot enables us to bring great in-store offers from national retail brands to local shoppers, giving our audience yet another reason to check Groupon first." said VP Sean Smyth, from Groupon.

"Our customers are digitally savvy women who seek great fashion and great value," said Larry Gray, Director of CRM at Ashley Stewart, the iconic fashion brand for curvy women. "The mobile device is the perfect medium to deliver personalized, targeted deals. Our partnership with Spotzot enables us to connect with current and new customers with compelling offers that drive in-store traffic."

About SpotZot

Spotzot is the leading location-based mobile advertising platform for retailers and brands -- connecting on-the-go shoppers with the best local offers. Its platform reaches more than 50 million mobile shoppers and 1 million national store locations. Headquartered in San Francisco, CA, Spotzot is privately held and backed by Foundation Capital, Cervin Ventures and Inventus Capital Partners. To learn more, visit: www.spotzot.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
UpGuard has become a member of the Center for Internet Security (CIS), and will continue to help businesses expand visibility into their cyber risk by providing hardening benchmarks to all customers. By incorporating these benchmarks, UpGuard's CSTAR solution builds on its lead in providing the most complete assessment of both internal and external cyber risk. CIS benchmarks are a widely accepted set of hardening guidelines that have been publicly available for years. Numerous solutions exist t...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, will provide economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session will also include a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.