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Gartner Recognizes Instart Logic as 2014 'Cool Vendor'

Named Among List of Innovative, Impactful and Intriguing Cool Vendors in Web Computing

MOUNTAIN VIEW, CA -- (Marketwired) -- 05/13/14 -- Instart Logic, the cloud application delivery service for performance-obsessed organizations, today announced it has been selected as one of Gartner, Inc.'s "Cool Vendors in Web Computing, 2014." Each vendor on this year's list of innovators in web computing was selected based on its unique approach to improving the user and/or web developer experience. With this recognition, new funding and a growing list of e-commerce and SaaS customers, Instart Logic is quickly carving out a well-deserved reputation as an application delivery industry disruptor.

Gartner's series of "Cool Vendors" reports is published annually, and highlights the new and innovative vendors, products and services that drive change in key technology areas. The report points out the diverse challenges companies with an online presence face on the modern Web. "As Web applications become richer and more functional, and the amount of content proliferates on the Web, websites and pages become slower. At the same time, user expectations for responsiveness and immediacy are rising. To balance the conflicting requirement for rich content and fast response, it is necessary to explore new approaches to performance improvement," advises Gartner Vice President and Fellow David Mitchell Smith.

Instart Logic solves the performance challenges inherent in wireless connections with its unique cloud-client platform and web application streaming technology -- an altogether different approach to application delivery than those traditionally offered by content delivery network (CDN) providers. A growing number of the world's most performance-obsessed organizations are replacing CDNs with Instart Logic. One such company (as identified in the report's analysis of Instart Logic) is One Kings Lane, which switched 100 percent of its traffic from its large legacy CDN provider to Instart Logic. Ultimately, the major e-commerce site found Instart Logic improved its Web performance by 35 percent on mobile devices. Increased demand for Instart Logic has prompted a round of funding to accelerate company growth. The company announced it had raised $26 million in a Series C funding round, led by Kleiner Perkins Caufield & Byers and joined by existing investors Andreessen Horowitz, Greylock Partners, Sutter Hill Ventures and Tenaya Capital.

"We are honored to be recognized as a Gartner 'Cool Vendor,' and look forward to continuing to drive innovation in web computing," said Manav Mital, CEO and co-founder of Instart Logic. "Any company whose business success relies on web application performance should be looking at Instart Logic."

Instart Logic's cloud-client platform and web application streaming technology typically improve performance by 2x to 3x as compared with CDNs. With Instart Logic, end users enjoy rich, highly dynamic applications and high-fidelity images on any device, without sacrificing performance. As a result, brands maximize revenue, deliver superior customer experiences and gain competitive advantage. Over the past 12 months, Instart Logic's customer base has grown by more than 500 percent. The company has added to its roster a slew of performance-obsessed companies that have outgrown CDNs, including Washington Post, One Kings Lane, Volcom, Wine.com and Omni Hotels and Resorts.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Instart Logic
Instart Logic accelerates cloud application delivery for the world's most performance-obsessed organizations. Its unique cloud-client platform and web application streaming technology solve performance challenges inherent in wireless connections and make content delivery networks (CDNs) obsolete. Using Instart Logic, organizations can provide ultrafast, visually immersive experiences on any device to maximize revenue, deliver superior customer experiences and gain competitive advantage. Instart Logic is funded by Andreessen Horowitz, Greylock Partners, Kleiner Perkins Caufield & Byers, Sutter Hill Ventures, Tenaya Capital and several notable Silicon Valley angel investors. Learn more at www.instartlogic.com or follow us on Twitter at @InstartLogic.

Media Contacts:
Corinna Krueger
Instart Logic
+1 (510) 219-3634
Email Contact

Brigit Valencia
BOCA Communications
+1 (360) 597-4516
Email Contact

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