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NGDATA Unveils Lily 3.0; Delivers Better, More Personalized Customer Experiences
|By Business Wire
|May 13, 2014 09:17 AM EDT
the customer experience management solutions company, today announced
the launch of Lily
Enterprise 3.0. The latest version of the software enables companies
to deliver more personalized customer experiences by analyzing big data
and building individual Lily Customer DNA in real time.
Lily learns from customer interactions to build detailed Customer DNA
profiles that deliver deep and actionable insights into customer traits
and behavior. Lily complements and strengthens traditional data
warehouse and business intelligence (BI) solutions that operate on batch
data. It allows companies to transition from static, quickly outdated
segment-based marketing towards dynamic, continuously updated customer
sets to define, track and target individual customers.
By connecting all customer data sources, Lily enables organizations to
better monitor customer lifetime value, loyalty, and propensity to
churn. As a result, users can predict actual behavior, and create
personalized offers and experiences for customers.
Turning Data into Actionable Customer DNA
Lily’s Customer DNA and machine learning engine break down data silos to
gain insights into all customer interactions in one place, empowering
organizations to achieve better:
Time to Value—Gain and understand a complete picture of your
customers in months—that is always up to date—knowing what they are
about and how to most effectively engage them
Impact and Results—Create a data-aware organization by bringing
analytics to a larger set of users, making your customer data
actionable and more quickly delivering results
Customer Understanding—Access thousands of predefined metrics
for each customer—including interaction history, response behavior,
channel preferences, interests, value and loyalty, product usage, risk
measurement, and more – combined with industry-specific models to
understand your customer’s preferences in real time
Lily enables enterprises to listen more closely to all customer
interactions, learn faster from their behavior and contextual
information—creating more effective actionable insights—and execute
smarter, enabling the delivery of highly targeted product offers and
content. As a result, customers receive offers based on their individual
needs and preferences, tailored to context, time and location.
“Organizations are still looking for the means to gather all the right
data and turn it into actionable intelligence all the way at the
individual customer level,” said Evan Quinn, research director,
Enterprise Management Associates. “By combining advanced machine
learning and big data management approaches, Lily 3.0 enables
organizations to truly understand their customers' preference DNA, in
Additional feature and benefits of Lily 3.0 include:
Data Governance—Creates a consistent management environment for
managing organization-wide policies and processes for customer big data
Future-proof Data Management and Processing—Supports evolving
predictive models and algorithms, built-in or developed outside of Lily
Seamless Integration—Integrates and co-exists with your
enterprise architecture (CRM, CMS, BI, and more), allowing triggers
and alerts, and improving results
Data Aware: Easily and dynamically adds additional data sources
to make the Customer DNA smarter as you go
Dynamic Metrics: expand your understanding of your customers by
adding more business specific metrics
“Companies have so much data from interactions with their customers—from
social, web, mobile, CRM systems, channel campaigns, and more—yet the
insight gathered to deliver relevant, timely actions is limited to a
subset of available data,” said Luc Burgelman, CEO of NGDATA. “Lily
eliminates manual integration processes by automatically connecting all
customer data sources to provide organizations with the data they need,
when they need it. With Lily, companies turn raw data into valuable and
actionable information, empowering them to improve the customer
experience and increase revenue opportunities.”
On Thursday, May 15 at 12:00pm ET, NGDATA will host a webinar, “Get
Closer to Your Customers” that will examine how to use interactive big
data to gain real time intelligence. To register, please click
Lily 3.0 will be generally available in Q2 2014. For information on
pricing and how Lily can fit into your organization, contact [email protected].
the customer experience management solutions company that
enables enterprises to radically improve the effectiveness of their
marketing campaigns, increase up-sell and reduce churn. The company
delivers Lily Enterprise, which empowers enterprises to listen
bigger to customer interactions across all channels, learn
faster from customer’s behavior – continuously building intelligent
Customer DNA—and execute smarter with highly targeted product
offers and content. Lily includes a unique combination of interactive
Big Data Management, Machine Learning, Real-time Behavioral Scoring and
Segmentation capabilities in a single integrated solution. Headquartered
in Gent, Belgium with offices in New York City and San Francisco, NGDATA
provides solutions to data-driven sectors such as financial services,
telco and media/publishing. Customers include: AXA, France Telecom,
Orange, De Persgroep and Telenet, among many others.
Please visit www.ngdata.com
for more information or follow on Twitter @ngdata_com
or connect with the company on
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140513006058/en/
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