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Upper Street Marketing Inc., Announces Development and Acquisition of Photo Sharing Technology Platform for Brands

LOS ANGELES, CA -- (Marketwired) -- 05/13/14 -- Upper Street Marketing Inc., (OTC Pink: UPPR) (PINKSHEETS: UPPR), announced today that it has acquired technology that will allow it to launch a new photo sharing and data analytics application developed for major Brands.

Upper Street Marketing partnered with the skilled team of developers at EmergentApps to craft a new, cross channel photo sharing platform which engages both Brands and Consumers. The platform will give Brands a robust new tool for creating and sharing stories. Developed over 11 months, and valued at close to $1MM in development costs, this application will be available across all 5 platforms -- IOS, Android, Tablet Desktop and HTML5.

EmergentApps is led by the experienced team of CEO Demetrio Cuzzocrea (15 years experience in interactive) and Executive Chairman Jeff Edell (three time public CEO and former Chairman of Intermix Media; parent of MySpace.com). The Company has a long and distinguished history of delivering enterprise level applications for AOL, Disney and others.

Stephen Meade, CEO of Upper Street Marketing Inc. said, "We are very pleased with how this dynamic application has developed. The Emergent team was able to bring life to our blueprints and create a clean, intuitive and attractive product. It is a testament to the stellar team of programmers at EmergentApps."

Demetrio Cuzzocrea, CEO and Co-Founder of EmergentApps explained, "We designed and architected a framework for the photo sharing app that is highly scalable and extremely intuitive. We have built numerous applications over the last decade and found that the successful ones are both easy to use and simple in design. The ability to track and parse data is also a powerful element in today's environment, and one that is essential to major brands. This app hits all of the sweet spots in what is powerful online today and has the elements of what makes a mobile app hugely successful."

Photos are still the number one activity for creating and sharing online content, but most apps and tools have been solely consumer-focused. Upper Street Marketing, and Mr. Meade set out to build something that Major Brands can easily adopt and incorporate into their communication and marketing strategies. Content delivered by this platform will reach an audience of hundreds of millions, presenting a significant opportunity for the platform to become viral in its adoption. "Brands are constantly looking for new engagement platforms, organic ways to market their products and services, and tools that can help collect data on their customers. This app presents a new way to communicate and interact with their existing audience and followers." Mr. Meade adds, "Brands understand that using images can be both iconic and memorable and is substantially the most powerful type of content. We are just leveraging things we know are in high demand."

Mr. Cuzzocrea went on to say, "Mobile apps are like Haiku poems, there has to be simplicity, elegance, and depth. You need the depth to draw people in. We are excited to have our platform bolster this product and provide its underpinning."

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of MagMo and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.'s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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