|By Business Wire||
|May 13, 2014 10:13 AM EDT||
Research and Markets (http://www.researchandmarkets.com/research/dct2vr/global_ecommerce) has announced the addition of the "Global E-commerce Market 2014-2018" report to their offering.
The Global E-commerce Market to grow at a CAGR of 13% to 2018
One of the major drivers in this market is the increasing internet penetration in the emerging countries of the APAC region and Latin America. People are increasingly adopting electronic gadgets such as mobile phones and tablets and are using them to conduct e-commerce transactions. This helps them to reduce the time and effort needed for offline transactions.
E-commerce is a very recent platform for the retail trade. With the increasing usage of and trust in the internet and electronic devices, people are gradually changing their spending patterns. It is becoming crucial for the vendors to observe the evolving needs and preferences of their customers to improve and update their payment infrastructure. This would also require online retailers to focus on demographics and geographies which are crucial parameters to be considered in the market.
Further, the report states that one of the main challenges is the lack of seamless integration of systems. Retailers often fail to create seamless integration of their back-end and front-end payment systems which can result in either delay or failure of transactions, leading to customer dissatisfaction.
Key vendors dominating this space include:
- MasterCard Inc
- PayPal Inc
- Visa Inc.
Other vendors mentioned in the report are:
- Google Inc.
- Citibank NA
- American Express Serve.
For more information visit http://www.researchandmarkets.com/research/dct2vr/global_ecommerce
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