|By Marketwired .||
|May 13, 2014 11:13 AM EDT||
LONDON, UNITED KINGDOM -- (Marketwired) -- 05/13/14 -- Elastic Path Software Inc., the digital commerce company, today announced it has signed a strategic regional partnership with Cognifide, one of Europe's largest digital experience agencies.
Under the agreement, Cognifide will deliver agile digital marketing solutions and commerce-enabled customer experiences using the Elastic Path commerce platform and Adobe Marketing Cloud, including Adobe Experience Manager, Adobe's leading Web experience management solution.
"As a strategic Adobe partner, we're experts in delivering experience-driven solutions that give our clients a competitive edge, so Elastic Path Edition for Adobe Experience Manager is a natural fit," said Amar Patel, Head of Alliances at Cognifide. "Digital marketing has evolved into digital business and Elastic Path enables our customers to join physical and digital commerce experiences."
Cognifide is a leader in delivering Adobe solutions, including several successful implementations of Adobe Experience Manager. Elastic Path introduced its new flagship product, Elastic Path Edition for Adobe Experience Manager, to great fan-fare at Adobe Summit in March 2014.
"Adobe has a long-standing relationship with Cognifide in delivering exceptional experience-driven projects for Europe's biggest brands," said Peter Ford, Head of EMEA Partners and Alliances at Adobe Systems Europe. "Cognifide and Elastic Path represent a potent combination of marketing expertise and advanced commerce capability, and along with Adobe Experience Manager can help marketers deliver digital experiences to drive revenue and increase customer lifetime value."
Cognifide is majority owned by WPP, the world's largest digital agency network, and Wunderman, the #1 global digital agency network. Cognifide's clients include Virgin Media, GSK, RBS, John Lewis, Shell, and Roche as well as the world's leading companies from financial services, life sciences, media & entertainment, and retail.
"In this new digital economy, brands that can leverage digital experiences to generate revenue and win over new customers are going to be the most successful," said Abid Khan, Director, Solution Design, Technology & Transformation, Virgin Media, who is currently implementing a platform using Elastic Path and Adobe Experience Manager. "Having commerce and experience management under one unifying platform will help us deliver a superior experience for our customers," Khan said.
The new partnership is part of Elastic Path's expanding partnership strategy, which seeks to build the industry's most extensive partner network in Europe, APAC, and the Americas.
Elastic Path Edition for Adobe Experience Manager brings sophisticated, enterprise-grade merchandising, monetization, and customer account management features directly into the familiar Adobe Experience Manager authoring environment, complementing its existing capabilities. It's the industry's most powerful solution for delivering experience-driven commerce solutions without the complexity and headaches associated with other commerce systems.
"When we released our new commerce product for Adobe Experience Manager at Adobe Summit, we knew the market would react positively but what we've seen so far has exceeded expectations," said Matt Dion, Vice President Marketing, Elastic Path. "Analysts are fielding more calls than ever from leading companies looking into the Elastic Path solution. It's been tremendous."
For more information about Elastic Path Edition for Adobe Experience Manager, visit http://www.elasticpath.com/adobe-ecommerce.
Cognifide is a leading digital consultancy that understands the marketer's need for speed. Cognifide works with companies to help execute their digital strategy with greater impact and cost-efficiency, through a combination of technology and business transformation. Founded in 2005, Cognifide has offices in the United Kingdom, Poland and Denmark with over 200 staff. Cognifide guides enterprises through transformational change to create and optimise digital experiences by putting the digital capability client-side and accelerating collaboration with external agencies.
Econsultancy ranked Cognifide at #48 on the UK's top 100 Digital Agencies in 2013, while The Drum ranked Cognifide #1 in the Digital Census Financial Category 2013 for smaller agencies. In 2013, Cognifide was awarded "The Ace of Responsible Business" for CSR activities by the Greater Poland Chamber of Commerce and Industry.
Leading brands that choose Cognifide include: Allianz, Chivas, Direct Line Group, Euromoney, GSK, Investec, John Lewis Partnership, RBS, Roche, Shell, Skype, The Telegraph, and Virgin Media. For more information: www.cognifide.com.
About Elastic Path
Elastic Path empowers people to create value from innovative digital experiences. Our software seamlessly brings omnichannel ecommerce, subscriptions, and enhanced connectivity right into Adobe Experience Manager - enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Every year, we generate billions of dollars in digital revenue for the world's best brands, including Google, Virgin Media, LVMH, Western Union, TeliaSonera, Kiabi, and Motability.
Elastic Path Software
Marketing Communications Manager
604-408-8078, ext. 275
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 26, 2015 11:00 AM EST Reads: 432
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 26, 2015 11:00 AM EST Reads: 103
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 26, 2015 10:00 AM EST Reads: 277
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 26, 2015 09:45 AM EST Reads: 356
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 26, 2015 09:30 AM EST Reads: 367
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 26, 2015 09:00 AM EST Reads: 471
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 26, 2015 08:45 AM EST Reads: 261
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Nov. 26, 2015 08:30 AM EST Reads: 186
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 26, 2015 06:45 AM EST Reads: 392
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Nov. 26, 2015 06:15 AM EST Reads: 299
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 26, 2015 06:00 AM EST Reads: 350
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Nov. 26, 2015 03:45 AM EST Reads: 691
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 26, 2015 03:00 AM EST Reads: 305
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Nov. 26, 2015 02:00 AM EST Reads: 190
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 26, 2015 01:30 AM EST Reads: 435