Welcome!

News Feed Item

Elastic Path and Cognifide, a WPP Agency, Join Forces in Europe to Deliver Elastic Path Commerce Software for Adobe Experience Manager

LONDON, UNITED KINGDOM -- (Marketwired) -- 05/13/14 -- Elastic Path Software Inc., the digital commerce company, today announced it has signed a strategic regional partnership with Cognifide, one of Europe's largest digital experience agencies.

Under the agreement, Cognifide will deliver agile digital marketing solutions and commerce-enabled customer experiences using the Elastic Path commerce platform and Adobe Marketing Cloud, including Adobe Experience Manager, Adobe's leading Web experience management solution.

"As a strategic Adobe partner, we're experts in delivering experience-driven solutions that give our clients a competitive edge, so Elastic Path Edition for Adobe Experience Manager is a natural fit," said Amar Patel, Head of Alliances at Cognifide. "Digital marketing has evolved into digital business and Elastic Path enables our customers to join physical and digital commerce experiences."

Cognifide is a leader in delivering Adobe solutions, including several successful implementations of Adobe Experience Manager. Elastic Path introduced its new flagship product, Elastic Path Edition for Adobe Experience Manager, to great fan-fare at Adobe Summit in March 2014.

"Adobe has a long-standing relationship with Cognifide in delivering exceptional experience-driven projects for Europe's biggest brands," said Peter Ford, Head of EMEA Partners and Alliances at Adobe Systems Europe. "Cognifide and Elastic Path represent a potent combination of marketing expertise and advanced commerce capability, and along with Adobe Experience Manager can help marketers deliver digital experiences to drive revenue and increase customer lifetime value."

Cognifide is majority owned by WPP, the world's largest digital agency network, and Wunderman, the #1 global digital agency network. Cognifide's clients include Virgin Media, GSK, RBS, John Lewis, Shell, and Roche as well as the world's leading companies from financial services, life sciences, media & entertainment, and retail.

"In this new digital economy, brands that can leverage digital experiences to generate revenue and win over new customers are going to be the most successful," said Abid Khan, Director, Solution Design, Technology & Transformation, Virgin Media, who is currently implementing a platform using Elastic Path and Adobe Experience Manager. "Having commerce and experience management under one unifying platform will help us deliver a superior experience for our customers," Khan said.

The new partnership is part of Elastic Path's expanding partnership strategy, which seeks to build the industry's most extensive partner network in Europe, APAC, and the Americas.

Elastic Path Edition for Adobe Experience Manager brings sophisticated, enterprise-grade merchandising, monetization, and customer account management features directly into the familiar Adobe Experience Manager authoring environment, complementing its existing capabilities. It's the industry's most powerful solution for delivering experience-driven commerce solutions without the complexity and headaches associated with other commerce systems.

"When we released our new commerce product for Adobe Experience Manager at Adobe Summit, we knew the market would react positively but what we've seen so far has exceeded expectations," said Matt Dion, Vice President Marketing, Elastic Path. "Analysts are fielding more calls than ever from leading companies looking into the Elastic Path solution. It's been tremendous."

For more information about Elastic Path Edition for Adobe Experience Manager, visit http://www.elasticpath.com/adobe-ecommerce.

About Cognifide

Cognifide is a leading digital consultancy that understands the marketer's need for speed. Cognifide works with companies to help execute their digital strategy with greater impact and cost-efficiency, through a combination of technology and business transformation. Founded in 2005, Cognifide has offices in the United Kingdom, Poland and Denmark with over 200 staff. Cognifide guides enterprises through transformational change to create and optimise digital experiences by putting the digital capability client-side and accelerating collaboration with external agencies.

Econsultancy ranked Cognifide at #48 on the UK's top 100 Digital Agencies in 2013, while The Drum ranked Cognifide #1 in the Digital Census Financial Category 2013 for smaller agencies. In 2013, Cognifide was awarded "The Ace of Responsible Business" for CSR activities by the Greater Poland Chamber of Commerce and Industry.

Leading brands that choose Cognifide include: Allianz, Chivas, Direct Line Group, Euromoney, GSK, Investec, John Lewis Partnership, RBS, Roche, Shell, Skype, The Telegraph, and Virgin Media. For more information: www.cognifide.com.

About Elastic Path

Elastic Path empowers people to create value from innovative digital experiences. Our software seamlessly brings omnichannel ecommerce, subscriptions, and enhanced connectivity right into Adobe Experience Manager - enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Every year, we generate billions of dollars in digital revenue for the world's best brands, including Google, Virgin Media, LVMH, Western Union, TeliaSonera, Kiabi, and Motability.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.