Welcome!

News Feed Item

New Research Suggests Pinterest Users Are Prime Targets for Marketers' Budgets

Active Pinterest Users Are Prime Prospects for Brands but Harder to Reach Through Traditional Channels

CINCINNATI, OH -- (Marketwired) -- 05/13/14 -- As Pinterest prepares to launch its first paid advertising product, Promoted Pins, later this month, a new study conducted by the leading Pinterest marketing company, Ahalogy, reveals that users of the platform are prime targets for marketers' budgets.

The study, conducted by Ahalogy and AcuPOLL Precision Research, Inc., found that active Pinterest users are early adopters who love to try and buy new things, but are becoming harder to reach through traditional media outlets. They're also open to brand activity and marketing on Pinterest as long as it adds value to their life.

"We've seen great results from Pinterest marketing in the past two years that we've been helping brands grow on the platform," said Bob Gilbreath, co-founder and president of Ahalogy. "Now we're excited to broadly share data that proves this a marketer-friendly audience and platform."

Based on the study results, Pinterest users are shifting away from consuming media through traditional advertising outlets. They're watching significantly less television than non-users (up to three hours fewer each week), and almost half of the time, are replacing magazine reading and catalogue browsing with Pinterest use. They also indicate that quite often they use Pinterest in place of traditional search engines, like Google.

The research study also revealed some noteworthy Pinterest marketing opportunities for brands. For example, 75 percent of Pinterest activity is mobile and 52 percent of daily Pinterest users are pulling up the app in-store to guide their purchases. Additionally, 83 percent of active users would prefer to follow their favorite brand on the platform than their favorite celebrity. However, only 27 percent of active users are currently following any brand or business on Pinterest.

The study was conducted over a two-week period during February and March of 2014 with 1,300 males and females in the United States over the age of 15. The sample was nationally representative for age, education and income, as well as regionally diverse. The findings were then further broken down by age, gender, and amount of Pinterest use, among others.

To access the full research study, visit www.ahalogy.com/research.

About Ahalogy

Ahalogy helps businesses grow results on Pinterest while reducing brands' effort and charging only for results. Its proprietary technology, authentic content network and access to analytics & insights maximize the likelihood of consumers viewing content, following a brand and converting to revenue. Because Ahalogy is typically paid for delivering media-like results, it is constantly innovating to help its clients grow. Ahalogy is based in Cincinnati, global capital of brand marketing, with additional offices in New York City.

About AcuPOLL Precision Research, Inc.

AcuPOLL is an innovative, leading market research firm that provides Greater Clarity for Better Decisions™ on innovations and major marketing initiatives. Founded in 1991 in Cincinnati, AcuPOLL pioneered "qual/quant" research using its patented keypads for faster and more predictive research, and conducts online quantitative surveys leveraging its unique statistical and analytical approaches to generate deeper customer understanding by segment. Clients include more than two-thirds of Fortune 500 consumer-facing firms and 43 of the Top 100 U.S. Advertisers. AcuPOLL has built one of the largest innovation databases in the world, testing more than 50,000 ideas, ads, packages, and other initiatives across 35 countries, helping companies become more successful so that they, their employees and communities thrive. Learn more at www.acupoll.com or by calling 1-800-AcuPOLL.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In the first article of this three-part series on hybrid cloud security, we discussed the Shared Responsibility Model and examined how the most common attack strategies persist, are amplified, or are mitigated as assets move from data centers to the cloud. Today, we’ll look at some of the unique security challenges that are introduced by public cloud environments. While cloud computing delivers many operational, cost-saving and security benefits, it takes place in a public, shared and on-demand ...
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of pati...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.