Welcome!

News Feed Item

New Research Suggests Pinterest Users Are Prime Targets for Marketers' Budgets

Active Pinterest Users Are Prime Prospects for Brands but Harder to Reach Through Traditional Channels

CINCINNATI, OH -- (Marketwired) -- 05/13/14 -- As Pinterest prepares to launch its first paid advertising product, Promoted Pins, later this month, a new study conducted by the leading Pinterest marketing company, Ahalogy, reveals that users of the platform are prime targets for marketers' budgets.

The study, conducted by Ahalogy and AcuPOLL Precision Research, Inc., found that active Pinterest users are early adopters who love to try and buy new things, but are becoming harder to reach through traditional media outlets. They're also open to brand activity and marketing on Pinterest as long as it adds value to their life.

"We've seen great results from Pinterest marketing in the past two years that we've been helping brands grow on the platform," said Bob Gilbreath, co-founder and president of Ahalogy. "Now we're excited to broadly share data that proves this a marketer-friendly audience and platform."

Based on the study results, Pinterest users are shifting away from consuming media through traditional advertising outlets. They're watching significantly less television than non-users (up to three hours fewer each week), and almost half of the time, are replacing magazine reading and catalogue browsing with Pinterest use. They also indicate that quite often they use Pinterest in place of traditional search engines, like Google.

The research study also revealed some noteworthy Pinterest marketing opportunities for brands. For example, 75 percent of Pinterest activity is mobile and 52 percent of daily Pinterest users are pulling up the app in-store to guide their purchases. Additionally, 83 percent of active users would prefer to follow their favorite brand on the platform than their favorite celebrity. However, only 27 percent of active users are currently following any brand or business on Pinterest.

The study was conducted over a two-week period during February and March of 2014 with 1,300 males and females in the United States over the age of 15. The sample was nationally representative for age, education and income, as well as regionally diverse. The findings were then further broken down by age, gender, and amount of Pinterest use, among others.

To access the full research study, visit www.ahalogy.com/research.

About Ahalogy

Ahalogy helps businesses grow results on Pinterest while reducing brands' effort and charging only for results. Its proprietary technology, authentic content network and access to analytics & insights maximize the likelihood of consumers viewing content, following a brand and converting to revenue. Because Ahalogy is typically paid for delivering media-like results, it is constantly innovating to help its clients grow. Ahalogy is based in Cincinnati, global capital of brand marketing, with additional offices in New York City.

About AcuPOLL Precision Research, Inc.

AcuPOLL is an innovative, leading market research firm that provides Greater Clarity for Better Decisions™ on innovations and major marketing initiatives. Founded in 1991 in Cincinnati, AcuPOLL pioneered "qual/quant" research using its patented keypads for faster and more predictive research, and conducts online quantitative surveys leveraging its unique statistical and analytical approaches to generate deeper customer understanding by segment. Clients include more than two-thirds of Fortune 500 consumer-facing firms and 43 of the Top 100 U.S. Advertisers. AcuPOLL has built one of the largest innovation databases in the world, testing more than 50,000 ideas, ads, packages, and other initiatives across 35 countries, helping companies become more successful so that they, their employees and communities thrive. Learn more at www.acupoll.com or by calling 1-800-AcuPOLL.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.