|By Business Wire||
|May 13, 2014 11:30 AM EDT||
You’ve heard of buying a vowel; now, consider buying a word. If business owner Tom Roberts’s vision becomes a reality, people will soon be asking one another, cell phones in hand, “what’s the RingWord for that?”
Never heard of a RingWord? Think “ring tone” but with far more impact on how consumers and advertisers interact. RingWord is like a domain name for your phone number ― easy to remember, brandable, and highly likely to make the cash register ring. RingWord is positioned to be a game-changer for the advertising industry and forward-thinking investors of any level.
Here’s how it works. Every day, millions of people hear or see radio and television ads and wish they could quickly write down or remember the phone number. And every day, millions of people curse themselves when they can’t find a pen or manage to recall a 10-digit number 30 seconds later. In the end, awareness and purchase intent for an advertiser’s products and services is useless if the customer can’t figure out how to actually buy. Well, RingWord solves this problem. (View a video to see the RingWord concept brought to life. https://www.youtube.com/watch?v=Ad_WXe0nz-c&feature=youtu.be)
Rather than advertise a phone number that’s difficult to remember, advertisers will substitute a RingWord “word.” For example, instead of hearing a phone number recited, consumers hear: “Visit RingWord.com/LAflowers to learn more about this weekly promotion.” Consumer recall and sales increase dramatically. And so does market share if you’re the first florist in the greater Los Angeles area to lay claim to the RingWord “LA Flowers.”
“After many years in business, I truly believe that the best and most rewarding ideas are the simplest. We’re offering something very unique and our business model allows many forward-thinking people who make a donation to our FundAnything campaign the chance to be included,” said Tom Roberts, RingWord’s CEO.
Companies that secure RingWords for their products and services will have the choice to have their RingWord point to e-commerce landing pages or even to generate a phone call. It’s up to the RingWord owner just how they want their customers to be engaged once they type in the RingWord online or through RingWord’s mobile app.
“So, what’s in a name?” Plenty. Just ask one of the many people who scooped up easy-to-remember domain names only to resell them for a handsome profit. VacationRentals.com was originally purchased for approximately $20 and later sold for $35 million. Now it’s 2014 and the most relevant domain names are already taken. RingWord.com offers another layer of choice and an opportunity to profit.
Donators to RingWord’s FundAnything campaign are rewarded with something much more valuable than a mug or T-shirt. They receive a gift certificate that allows them ground-level access to securing desired RingWords ― a chance to get ‘em before they’re gone.
When Roberts unveiled the RingWord concept to advertising executives and radio industry insiders, the response was overwhelming. One long-time radio and TV script writer remarked, “RingWord will be for the advertising industry what the hashtag was to social media.” Indeed.
RingWord.com is now live for initial viewing. As soon as the 30-day FundAnything campaign (http://FundAnything.com/RingWord) is over and donors have redeemed their gift certificates for “first choice” words, the site will be open to the public.
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