Welcome!

News Feed Item

Cannes Lions Honours Legendary Commercial Director Joe Pytka with the Lion of St. Mark



LONDON, May 13, 2014 - (ACN Newswire) - The organisers of the 61st Cannes Lions International Festival of Creativity, are proud to announce that the prestigious Lion of St. Mark award will this year be presented to director Joe Pytka in honour and celebration of his long and outstanding contribution to creativity in the advertising and communications industry.

"Director of some of the best and most well-known TV commercials, Joe Pytka's prolific and accomplished work has had an enormous influence on TV advertising," says Terry Savage, Chairman of Lions Festivals. "Producing numerous award winning ads for many global brands, his creations have inspired and awed peers and audiences alike. It is with great honour and respect that we present Joe with the Lion of St. Mark for his outstanding contribution to the industry."

Joe Pytka, Director of PYTKA, began his career working evenings at WRS Motion Pictures before running a post production department for MGM Telestudios, after which he created a number of documentaries and dramatic films for WQED. His first production company with partner Rift Fournier specialised in creating independent documentaries and occasional commercials. Disenchanted with the lack of formality of the pure documentary form, Pykta's attention turned more to commercials. At the same time he experimented with early music video format in his documentary 'Maggie's Farm' and 'High Flying Bird' a short film with Steve McQueen.

Pytka's commercial career began to flourish leading him to work with legendary McCabe and Riney to produce award winning work, and after breaking with Fournier, form an association with Rick Levine before going out on his own.

His work with Riney included commercials for Blitz Weinhard Brewery, Gallo Winery's Bartles and Jaymes Wine Coolers and Perrier. At this time Pytka began working with Phil Dusenberry, producing award winning ads for Pepsi, General Electric, DuPont and FedEx. His work with Wieden + Kennedy for Nike has been called ground-breaking and he's been called 'a genius' for his IBM work with Steve Hayden. Pytka, the man behind many famous Super Bowl ads, has also become known for his work with celebrities including Madonna, Michael Jordan, Tom Hanks, Tiger Woods, Marlon Brando and President Obama to name a few. He's also made two films and created videos for The Beatles, John Lennon and Michael Jackson.

As well as multiple Lions, Pytka has been awarded with two Cannes Lions Film Grand Prix - 'Archaeology' for Pepsi-Cola Company in 1985 and 'Bill Heater' for John Hancock Financial Services in 1986; seven Palme d'Or awards - 1979, 1986, 1987, 1988, 1993, 1994, 1995; and two Cannes 50th anniversary honorary Lions for best directing and best production.

Commenting on the award, Joe Pytka, Director of PYTKA says, "Cannes Lions has always been the benchmark by which great work is measured and has been the centre of my professional life. Vive Cannes Lions!"

Joe Pytka will be presented with the Lion of St. Mark in Cannes, France, on Saturday 21 June. Previous recipients of the accolade are Lee Clow (2013), Dan Wieden (2012) and Sir John Hegarty (2011). The Lion of St. Mark trophy is based upon the original Lions awarded at the Festival which were modelled on the lion statue in St. Mark's Square in Venice, location of the first Festival in 1954 and alternating host city with Cannes before Cannes became the Festival's permanent home in 1984.

To register to attend the 61st Cannes Lions International Festival of Creativity, the world's largest and most prestigious global annual awards celebrating creative excellence in advertising and communications, please visit www.canneslions.com.

About Cannes Lions International Festival of Creativity

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications. For further information, please visit www.canneslions.com.

About Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

Source: Cannes Lions International Festival of Creativity

Contact:
Amanda Benfell
Head of Press & PR, Lions Festivals
Tel: +44-20-3033-4000
E-mail: [email protected]




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developers ...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...