|By Marketwired .||
|May 13, 2014 01:15 PM EDT||
SAN MATEO, CA -- (Marketwired) -- 05/13/14 -- Altimeter Group, a research and consulting firm that helps companies understand and act on technology disruption, today announced its latest research, The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions, by Rebecca Lieb. Available at no charge as part of Altimeter's Open Research model, the report and webinar provide marketers with an assessment and decision making process to navigate the highly complex and rapidly changing content marketing landscape. The research explores current content marketing technology requirements in large enterprises and explains what tools are available, and critically, offers strategic guidance on selection criteria for tools that will serve and scale to the needs of an integrated and successful content marketing operation.
Altimeter's new research walks marketers through a process to identify and vet relevant content marketing vendors, exploring point systems, enterprise platforms and hybrid solutions. The research identifies key content marketing scenarios and use cases and also pinpoints integration concerns. Numerous content marketing issues across the enterprise are uncovered, illustrating that despite the growing acceptance of content marketing, the need for a strategic and unified approach has never been greater.
Altimeter's research brings new content marketing trends and statistics to light:
- Fewer than 20% of marketers report a formalized or documented content strategy across their brand or business units
- Only 18% of marketers say content is integrated across business units
- Marketer spend and actual, stated needs and requirements often do not correlate
- Bigger isn't always better in terms of content marketing software, despite the fact that large firms such as Adobe, Oracle and Salesforce.com are battling to dominate the field
Altimeter's research profiles over 50 vendors, and shows that varied approaches to content marketing and a heterogeneous product landscape means the marketplace offers very few "apples-to-apples" product comparisons. Against this backdrop, Altimeter's checklist shows how marketers should approach the review and selection of content marketing tools via best practices, from assessment and purchasing, to content creation and implementation, to deliver company-wide results including smoother collaboration, creation and workflow, distribution, and better measurement.
"Content is the 'atomic particle' of all marketing, essential for fueling not only owned, but also paid and earned media," said Rebecca Lieb, analyst at Altimeter Group. "This research is designed to help marketers make sense of an incredibly complex and rapidly changing landscape, and also to provide readers with a process to help them select the right tools not only for short term needs, but also for longer term concerns such as scale, convergence, and enterprise integration."
More About Altimeter's New Research and Related Webinar
C-level managers with marketing responsibility, as well as digital, content and social strategists, and branding, marketing, PR and communications professionals, will want to attend the free Altimeter Group webinar being held on Wednesday, June 4th at 10:00 a.m. PDT to review key research findings and ask questions of lead analyst Rebecca Lieb. In addition to its research in the area, Altimeter provides a range of closely related service offerings, including a Content Strategy Roadmap, Content Tools Advisory and Content Audit services. For more information visit http://www.altimetergroup.com/services.
About Altimeter Group
Founded in 2008 by Charlene Li, Altimeter Group is a research and consulting firm that helps companies understand and act on technology disruption. Distinguished by a research-based approach, a holistic view, and the experience of its team, Altimeter Group shares its independent and open research via reports, webinars, speeches, and more. Altimeter Group also offers advisory services to business leaders who wish to explore the specific implications of technology disruption, and has more than 100 active clients, including leading technology solution providers and Fortune 500 companies. Named by Fast Company as one of the "Five Most Creative Small Businesses," the firm is headquartered in San Mateo, Calif., with offices on the East Coast. For more information, visit http://www.altimetergroup.com.
press [at] altimetergroup [dot] com
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Nov. 30, 2015 07:00 AM EST Reads: 466
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 30, 2015 07:00 AM EST Reads: 380
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application del...
Nov. 30, 2015 06:00 AM EST Reads: 386
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 30, 2015 05:30 AM EST Reads: 493
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 30, 2015 05:15 AM EST Reads: 248
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Nov. 30, 2015 04:00 AM EST Reads: 347
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Nov. 30, 2015 04:00 AM EST Reads: 606
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Nov. 30, 2015 03:45 AM EST Reads: 435
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
Nov. 30, 2015 03:00 AM EST Reads: 512
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
Nov. 30, 2015 02:00 AM EST Reads: 446
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 30, 2015 02:00 AM EST Reads: 448
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Nov. 30, 2015 12:00 AM EST Reads: 449
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 30, 2015 12:00 AM EST Reads: 418
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 29, 2015 04:00 PM EST Reads: 257
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 29, 2015 02:00 PM EST Reads: 488