Welcome!

News Feed Item

Altimeter Group Maps Content Marketing Vendor Landscape

New Research Helps Marketers Navigate, Assess Needs and Invest in Content Marketing Software Solutions

SAN MATEO, CA -- (Marketwired) -- 05/13/14 -- Altimeter Group, a research and consulting firm that helps companies understand and act on technology disruption, today announced its latest research, The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions, by Rebecca Lieb. Available at no charge as part of Altimeter's Open Research model, the report and webinar provide marketers with an assessment and decision making process to navigate the highly complex and rapidly changing content marketing landscape. The research explores current content marketing technology requirements in large enterprises and explains what tools are available, and critically, offers strategic guidance on selection criteria for tools that will serve and scale to the needs of an integrated and successful content marketing operation.

Altimeter's new research walks marketers through a process to identify and vet relevant content marketing vendors, exploring point systems, enterprise platforms and hybrid solutions. The research identifies key content marketing scenarios and use cases and also pinpoints integration concerns. Numerous content marketing issues across the enterprise are uncovered, illustrating that despite the growing acceptance of content marketing, the need for a strategic and unified approach has never been greater.

Altimeter's research brings new content marketing trends and statistics to light:

  • Fewer than 20% of marketers report a formalized or documented content strategy across their brand or business units
  • Only 18% of marketers say content is integrated across business units
  • Marketer spend and actual, stated needs and requirements often do not correlate
  • Bigger isn't always better in terms of content marketing software, despite the fact that large firms such as Adobe, Oracle and Salesforce.com are battling to dominate the field

Altimeter's research profiles over 50 vendors, and shows that varied approaches to content marketing and a heterogeneous product landscape means the marketplace offers very few "apples-to-apples" product comparisons. Against this backdrop, Altimeter's checklist shows how marketers should approach the review and selection of content marketing tools via best practices, from assessment and purchasing, to content creation and implementation, to deliver company-wide results including smoother collaboration, creation and workflow, distribution, and better measurement.

"Content is the 'atomic particle' of all marketing, essential for fueling not only owned, but also paid and earned media," said Rebecca Lieb, analyst at Altimeter Group. "This research is designed to help marketers make sense of an incredibly complex and rapidly changing landscape, and also to provide readers with a process to help them select the right tools not only for short term needs, but also for longer term concerns such as scale, convergence, and enterprise integration."

More About Altimeter's New Research and Related Webinar
C-level managers with marketing responsibility, as well as digital, content and social strategists, and branding, marketing, PR and communications professionals, will want to attend the free Altimeter Group webinar being held on Wednesday, June 4th at 10:00 a.m. PDT to review key research findings and ask questions of lead analyst Rebecca Lieb. In addition to its research in the area, Altimeter provides a range of closely related service offerings, including a Content Strategy Roadmap, Content Tools Advisory and Content Audit services. For more information visit http://www.altimetergroup.com/services.

About Altimeter Group
Founded in 2008 by Charlene Li, Altimeter Group is a research and consulting firm that helps companies understand and act on technology disruption. Distinguished by a research-based approach, a holistic view, and the experience of its team, Altimeter Group shares its independent and open research via reports, webinars, speeches, and more. Altimeter Group also offers advisory services to business leaders who wish to explore the specific implications of technology disruption, and has more than 100 active clients, including leading technology solution providers and Fortune 500 companies. Named by Fast Company as one of the "Five Most Creative Small Businesses," the firm is headquartered in San Mateo, Calif., with offices on the East Coast. For more information, visit http://www.altimetergroup.com.

MEDIA CONTACT:
Jessica Groopman
Altimeter Group
Phone: 650-212-2282
press [at] altimetergroup [dot] com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Managing mission-critical SAP systems and landscapes has never been easy. Add public cloud with its myriad of powerful cloud native services and this may not change any time soon. Public cloud offers exciting new possibilities for enterprise workloads. But to make use of these possibilities and capabilities, IT teams need to re-think everything they have done before. Otherwise, they will just end up using public cloud as a hosting platform for their workloads, aka known as “lift and shift.”
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...