Welcome!

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

The Value of Cloud-Based Deployments

An exclusive Q&A with Jeff Morris, VP of Product Marketing at GoodData

"Most on-premise vendors assume that creating a virtual deployment instance of their software and hosting it through AWS makes them a cloud provider," noted Jeff Morris, VP of Product Marketing at GoodData, in this exclusive Q&A with Cloud Expo conference chairs Larry Carvalho and Vanessa Alvarez. "However, what they do not realize is that cloud provisioning must be more instantaneous."

Cloud Computing Journal: How are cloud standards playing a role in expanding adoption among users? Are standards helping new business models for service providers?

Jeff Morris: Cloud service standards have helped eliminate the confusion around the overall taxonomy of cloud deployments. The difference between Platform-as-a-Service, Software-as-a-Service, and Infrastructure-as-a-Service is becoming well classified and understood. This has enabled the vendor community to more clearly distinguish their offerings and has empowered consumers to better understand what they need and where to find it. Ultimately, a clearer system of as-a-Service classification expedites the sales cycle and purchase process for all.

The recommendations that are beginning to evolve, such as those for as-a-Service operations, specifically the recommendations of SOC Type 2 compliance, as well as recommendations for security, operations, and integration points are improving the consumer's ability to make more informed vendor choices.

Cloud Computing Journal: How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?

Morris: We at GoodData operate in the private cloud. In general, we nor our customers see a significant need for a hybrid private-public cloud.

Cloud Computing Journal: Are on-premise software vendors successfully migrating their business model to a SaaS model? What are the challenges faced in this journey?

Morris: On-premise software vendors are not successfully migrating their business models to SaaS models because there are significant differences they are not acting on that exist between operating as a SaaS model and an on-premise model.

Most on-premise vendors assume that creating a virtual deployment instance of their software and hosting it through AWS makes them a cloud provider. However, what they do not realize is that cloud provisioning must be more instantaneous. Their current act of creating and configuring a new, full installation of their software does not succeed.

Additionally, they tend not to provision their installation teams with enough resources to successfully manage deployment. The teams end up relying too heavily on an infrastructure service partner, such as Amazon, to provide support for the challenging data governance.

Cloud Computing Journal: With several vendors lowering costs for infrastructure, is there a way for new cloud service providers entering this space to make money?

Morris: The value of cloud-based deployments is not merely that they significantly lower the costs of infrastructure. New businesses make money in the cloud by creating superior value with their applications and/or services.

For example, while GoodData's infrastructure costs and management requirements are much less than that of on-premise vendors, its true value for customers is that it binds together in a single uniform deployment the typically brittle information-to-analytics delivery chain.

Cloud Computing Journal: What are the challenges for end users to adopt a new model for application development using Platform as a Service? Are vendors doing enough to meet their needs?

Morris: End users adopting new models for application development using PaaS are challenged by the fact that most PaaS today are still in their infancy. Most vendors are not supporting their customers enough to meet their needs, causing quick churn among dissatisfied customers moving from product to product.

Successful vendors not only provide the resources for building out new functionality, but also provide advice, strategy, and best practices for bringing new capabilities to market. GoodData's PoweredBy solution offers its customers a full suite of tools and support to enable their rapid success.

•  •   •

Jeff Morris, VP of Product Marketing at GoodData, is a veteran in the BI and Analytics space with over 11 years of technical product marketing and product management experience at Actuate, one of the leading open source BI vendors. His career began in 1989 at a software engineering vendor, IDE where he was first introduced to analytics, and he ran marketing communications at Forte Software during its IPO (later purchased by Sun). He's held product management roles Borealis Technology, an early sales automation vendor, and for five years with open source pioneer, Sendmail.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...