|By Pat Romanski
|May 17, 2014 03:00 PM EDT
"Most on-premise vendors assume that creating a virtual deployment instance of their software and hosting it through AWS makes them a cloud provider," noted Jeff Morris, VP of Product Marketing at GoodData, in this exclusive Q&A with Cloud Expo conference chairs Larry Carvalho and Vanessa Alvarez. "However, what they do not realize is that cloud provisioning must be more instantaneous."
Cloud Computing Journal: How are cloud standards playing a role in expanding adoption among users? Are standards helping new business models for service providers?
Jeff Morris: Cloud service standards have helped eliminate the confusion around the overall taxonomy of cloud deployments. The difference between Platform-as-a-Service, Software-as-a-Service, and Infrastructure-as-a-Service is becoming well classified and understood. This has enabled the vendor community to more clearly distinguish their offerings and has empowered consumers to better understand what they need and where to find it. Ultimately, a clearer system of as-a-Service classification expedites the sales cycle and purchase process for all.
The recommendations that are beginning to evolve, such as those for as-a-Service operations, specifically the recommendations of SOC Type 2 compliance, as well as recommendations for security, operations, and integration points are improving the consumer's ability to make more informed vendor choices.
Cloud Computing Journal: How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?
Morris: We at GoodData operate in the private cloud. In general, we nor our customers see a significant need for a hybrid private-public cloud.
Cloud Computing Journal: Are on-premise software vendors successfully migrating their business model to a SaaS model? What are the challenges faced in this journey?
Morris: On-premise software vendors are not successfully migrating their business models to SaaS models because there are significant differences they are not acting on that exist between operating as a SaaS model and an on-premise model.
Most on-premise vendors assume that creating a virtual deployment instance of their software and hosting it through AWS makes them a cloud provider. However, what they do not realize is that cloud provisioning must be more instantaneous. Their current act of creating and configuring a new, full installation of their software does not succeed.
Additionally, they tend not to provision their installation teams with enough resources to successfully manage deployment. The teams end up relying too heavily on an infrastructure service partner, such as Amazon, to provide support for the challenging data governance.
Cloud Computing Journal: With several vendors lowering costs for infrastructure, is there a way for new cloud service providers entering this space to make money?
Morris: The value of cloud-based deployments is not merely that they significantly lower the costs of infrastructure. New businesses make money in the cloud by creating superior value with their applications and/or services.
For example, while GoodData's infrastructure costs and management requirements are much less than that of on-premise vendors, its true value for customers is that it binds together in a single uniform deployment the typically brittle information-to-analytics delivery chain.
Cloud Computing Journal: What are the challenges for end users to adopt a new model for application development using Platform as a Service? Are vendors doing enough to meet their needs?
Morris: End users adopting new models for application development using PaaS are challenged by the fact that most PaaS today are still in their infancy. Most vendors are not supporting their customers enough to meet their needs, causing quick churn among dissatisfied customers moving from product to product.
Successful vendors not only provide the resources for building out new functionality, but also provide advice, strategy, and best practices for bringing new capabilities to market. GoodData's PoweredBy solution offers its customers a full suite of tools and support to enable their rapid success.
• • •
Jeff Morris, VP of Product Marketing at GoodData, is a veteran in the BI and Analytics space with over 11 years of technical product marketing and product management experience at Actuate, one of the leading open source BI vendors. His career began in 1989 at a software engineering vendor, IDE where he was first introduced to analytics, and he ran marketing communications at Forte Software during its IPO (later purchased by Sun). He's held product management roles Borealis Technology, an early sales automation vendor, and for five years with open source pioneer, Sendmail.
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