|By Business Wire||
|May 13, 2014 01:45 PM EDT||
At the Imagine 2014 global ecommerce event today, eBay Enterprise released the newest versions of Magento Enterprise Edition (version 1.14) and Community Edition (version 1.9). Both editions include a new Responsive Reference Design Theme, Bill Me Later as a payment option and PayPal Express Checkout improvements. Magento Enterprise Edition will also include faster search indexing. The upgrades make it easier and less expensive for retailers to provide seamless mobile experiences and provide new payment options for customers, improving conversion rates and sales.
“We are very excited about these two releases, as they build on our track record of advancing the out–of-box feature set of the core Magento code, and extending the performance and scalability of the fastest growing commerce platform in the Internet Retailer Top 500,” said Mark Lavelle, head of product and strategy, eBay Enterprise. “The latest Magento platform updates are a direct reflection of our commitment to help brands and retailers quickly and cost-effectively deliver a better shopping experience.”
Responsive Web Design Templates Accelerate Mobile Commerce for Retailers
Using CSS3, HTML5 and natively available jQuery, the new responsive design reference theme is built on modern technologies and incorporates best practices for mobile sites. Retailers are now able to obtain a tablet- and smartphone-friendly responsive site in approximately half the time as previously required, accelerating time to market. Implementing a single responsive site helps retailers control brand consistency, make quick site changes to capitalize on immediate opportunities and reduce ongoing maintenance costs.
“Mobile commerce is growing at a rapid pace and as an innovative company, it is important for us to respond quickly with a solution that enables better engagement with customers and a more consistent user experience, regardless of the device used,” said Christopher Murray, eCommerce Leader, Global eTransformation at 3M. “Magento’s new responsive design reference theme helped us achieve that on our direct commerce sites, while reducing our time to market by about 50 percent.”
Retailers Now Able to Provide Consumers Direct Order Financing through Bill Me Later
The addition of Bill Me Later, a PayPal service and new option available on Magento Enterprise Edition 1.14 and Community Edition 1.9, helps retailers sell more inventory and capture up to 18 percent more sales** by offering special financing options on qualified purchases. The improved PayPal Express Checkout allows merchants to offer a streamlined checkout experience which automatically tries alternative payment options if the customer’s credit card is declined, both increasing conversion rates and sales.
“Magento and PayPal are further extending their partnership to provide innovative new solutions to Magento platform customers,” said Lavelle. “The Bill Me Later integration provides great benefits for all involved—customers can now spread out payments and retailers can sell more merchandise and drive repeat purchases.”
Latest Magento Extensions Provide Best-In-Class Demand Generation
eBay Enterprise also announced the availability of new extensions for Magento merchants through the Magento Connect marketplace: the eBay Enterprise Affiliate Extension and eBay Enterprise Display Extension. The eBay Enterprise Display Extension offers seamless integration with all retailers’ existing Magento product feeds, enabling them to deliver personalized product-specific ads to retarget lost customers. With the eBay Enterprise Affiliate Extension, Magento merchants can now easily integrate with eBay Enterprise’s network of more than 200,000 affiliates and leverage best in class reporting tools to analyze, track, and launch affiliate programs.
“eBay Enterprise Marketing Solutions’ extensions deliver best-in-class affiliate and display demand generation capabilities to retailers of all sizes,” said Steve Denton, vice president, eBay Enterprise Marketing Solutions. “These marketing tools are specifically designed to be customizable to fit the needs of individual retailers, while driving industry-leading ROI.”
Magento Enterprise Edition (v 1.14) Builds on Indexing Improvements
The indexing improvements started in Magento Enterprise Edition 1.13 have been extended to Solr in Magento Enterprise Edition 1.14. Merchants can save time and experience faster admin performance because Solr indexing is now performed automatically in the background as the product catalog changes – this can also improve customer experience and conversion rates since shoppers see the most up to date search results. The new version also includes native support for Solr 3.6.2.
To learn more about the merchant and developer capabilities please visit the Magento blog.
About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, our clients are armed to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles and New York. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at www.ebayenterprise.com and www.magento.com.
**August 2013 commissioned study conducted by Forrester Consulting on behalf of PayPal entitled "The Total Economic Impact of PayPal's Bill Me Later Financing Banners." Data reflects a composite organization's online incremental sales and a 3-year, risk-adjusted return on investment, based on the organizations interviewed for the study.
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