|By Business Wire||
|May 13, 2014 04:33 PM EDT||
Searching for your next summer travel adventure? Look no further than the Grand Canyon State. From miles of shoreline, rivers and lakes to luxurious hotels and urban excursions, Arizona is filled with summer-time adventures all just a short drive away.
This week the Arizona Office of Tourism (AOT) launches its Summer In AZ regional advertising campaign to promote summer travel adventures throughout the state.
“Arizona is one of the most unique and beautiful destinations in world. You can hike one of the Seven Natural Wonders of the World, water ski on the Colorado River or sit back to enjoy authentic local wine and cuisine,” said Sherry Henry, AOT Director. “Travel is crucial to our state’s economy and we’re encouraging all Arizonans to spend their vacation right here in their own backyard. Before you know it, summer will be over. So start planning and treat yourself to a wonderful summertime vacation in Arizona.”
The three-month regional campaign encourages Arizona residents, as well as travelers from nearby drive markets such as Los Angeles, California, to choose their Arizona adventure through the campaign’s interactive website, SummerInAZ.com.
There are ample opportunities for all sorts of water adventures, like kayaking, white water rafting and jet-skiing throughout the state, along with out-of-the-way hikes and picturesque landscapes. The state is also home to a host of luxurious, but decidedly Western, accommodations like historic hotels and boutique resorts in Tucson, as well as spas and other great urban adventures in the Phoenix area. All within driving distance.
The campaign is geared toward travelers in Phoenix and Los Angeles. Advertising will appear in newspapers, magazines and online, and will be supported by social media, outdoor digital billboards and cinema placements. All advertising directs consumers to the SummerInAZ.com website, which was built with responsive design making it accessible to any PC, mobile or tablet device. AOT collaborated with the Off Madison Ave marketing firm on the concept, design and execution of the campaign.
To start your Arizona adventure, visit SummerInAZ.com, where you can explore trip ideas and itineraries along with featured travel deals from Travel Zoo.
AOT continually markets Arizona as a world-class, premier destination to global visitors. As one of Arizona’s most impactful economic drivers, the Arizona tourism industry brings millions of visitors annually to the Grand Canyon State. In 2012, more than 38 million visitors spent $19.3 billion throughout the state, contributing nearly $53 million each day into Arizona’s economy.
The industry, which produces revenue in all 15 Arizona counties, is also responsible for generating $2.6 billion in local, state and federal tax revenues. This equates to more than $1,080 per Arizona household. Additionally, the Arizona tourism industry employs more than 161,300 Arizona residents. Combined with the secondary employment that is generated, nearly 300,000 Arizona residents are impacted by this vibrant industry throughout the state.
For more information on AOT’s marketing efforts and/or research and statistics, visit azot.gov.
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