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LBS Financial Credit Union Features First President in Banking Campaign

LONG BEACH, CA--(Marketwired - May 13, 2014) - LBS Financial Credit Union launched a multimedia ad campaign featuring its new spokesperson and brand mascot-George Washington. Created in partnership with ETA Advertising, "The Declaration of Savings" campaign communicates the credit unions' member benefits and financial integrity through a series of artistically compelling ads with a playful message.

The agency commissioned Chicago-based oil painter and digital illustrator, Aaron Miller to create the realistic aesthetic that mirrors historical depictions of America's first president.

Aligning with the credit unions core mission of "bringing value to the neighborhood," the campaign features a classically illustrated George Washington engaging in a variety of modern-day financial scenarios, all while enjoying LBS Financial's exclusive member benefits.

"At the heart of the campaign is the idea that LBS Financial is an institution of integrity and who better to demonstrate this than a man who captures the very essence of honesty and leadership," said Cindy Allen, President of ETA Advertising.

In addition to traditional outdoor, online and print media, the campaign released it's first YouTube video today to bolster social media presence. The three-part animated puppet show will roll out a new video each week on LBS Financial's website and Facebook page.

"The goal was to create a memorable campaign that presents LBS Financial Credit Union as a friendly banking institution that people can trust. We wanted to break through the bank advertising clutter and deliver work that connects with potential new customers," said Mike Frey, Creative Director of ETA Advertising. 

LBS Financial

LBS Financial was chartered in 1935 as Long Beach School District Employees Federal Credit Union. LBS Financial's vision is to make a difference in the lives of members and business partners by building trust and showing compassion. The Credit Union has six branches across greater Long Beach and one in Orange County. It is part of the CO-OP network that provides nearly 30,000 fee-free ATMs and over 5,000 shared branches nationwide

ETA Advertising

ETA Advertising's client list includes NBCUniversal, D.R. Horton, Proterra Inc., UPS, Toyota, Ensemble Investments, Signal Hill Petroleum, Downtown Long Beach Associates, and the Newport Beach Police Department. ETA is located at 301 Pine Avenue in Downtown Long Beach. For more information about ETA's services, visit www.etaadvertising.com or call (562) 499-2305.

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