News Feed Item
Adobe Named a Web Analytics Leader by Independent Research Firm
|By Business Wire
|May 14, 2014 12:02 AM EDT
Adobe Summit EMEA, The Digital Marketing Conference — Adobe
(NASDAQ: ADBE) today announced the company has been recognized as a
leader in Web analytics by Forrester Research, Inc., through The
Forrester Wave™: Web Analytics Q2, 2014 (May 2014). Adobe was among a
group of select vendors that Forrester invited to participate in the
independent report. Adobe
Analytics, the data and analytics backbone of Adobe
Marketing Cloud, was positioned highest in current offering,
strategy and market presence and achieved top scores in 66 out of 75
“Adobe has set high expectations with its vision of making sophisticated
analytics available and valuable to all marketers,” stated Forrester in
the report, which earlier also stated, “Adobe has packaged Web analytics
into a broader digital analytics offering that is a constituent of a
broader digital marketing ecosystem.”
“We believe our strong position in the leader’s section of the Forrester
Wave™ validates why the world’s best-known brands and leading marketers
rely on Adobe Analytics, the core of Adobe Marketing Cloud, to drive
their digital marketing,” said Bill Ingram, vice president, Adobe
Analytics. “Our relentless pace of innovation is extending Adobe’s lead
in enterprise analytics and empowering our global customers with the
tools and capabilities required to take immediate action on their data.”
Adobe Analytics is used by many of the world’s leading digital marketers
from companies including Audi, Conde Nast, CSC, Lenovo, Rakuten, Redbox,
Skullcandy, Starwood Hotels, and thousands more.
“Adobe is one of Lenovo’s valued business partners – helping Lenovo to
gain a 15-fold return on our investment,” said Ashish Braganza,
director, business intelligence, Lenovo.
“I am impressed with Adobe’s current product strategy, including that
for Adobe Analytics. Adobe’s ability to listen to its customers and
adjust the roadmap accordingly is extremely valuable and really makes
for a great relationship.”
“It is no surprise that Adobe was named a leader in the new Forrester
Web Analytics Wave™ Report,” said Ben Meacham, manager, Web analytics
and testing, Skullcandy.
“Skullcandy has been an Adobe Analytics customer for years, and has seen
how Adobe’s innovation directly impacts our business. Adobe is a
critical partner in helping us to uncover the right data that enables us
to confidently make decisions that will drive our business and make our
customer’s journey more enjoyable across our digital marketing channels."
“At CSC we spent a great deal of time searching for the optimal partner
on which to build our digital marketing ecosystem and concluded that
Adobe was the ideal choice,” said Christopher Marin, director, digital
marketing platform, CSC.
“Adobe Analytics is the foundational layer where all our data feeds in,
and analytics informs personalization. What's exciting about Adobe
Analytics is that the solution is constantly being improved with new
innovations that promise to redefine what it means to do analysis in
A complimentary copy of the “The Forrester Wave™: Web Analytics Q2, 2014
Report” is available for download here.
About Adobe Analytics
Adobe Analytics is the award-winning analytics backbone of Adobe
Marketing Cloud. It is the industry’s best-selling and most advanced
enterprise analytics solution used by more than 140,000 marketers and
analysts at the world’s largest brands to better understand their
businesses by leveraging big data. Adobe Analytics measures nearly 7
trillion server calls each year.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one
spot. It’s called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement.
In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Jul. 2, 2015 06:00 AM EDT Reads: 871
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures.
In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jul. 1, 2015 07:15 PM EDT Reads: 2,536
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 05:00 PM EDT Reads: 897
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 1, 2015 05:00 PM EDT Reads: 2,233
"AgilData is the next generation of dbShards. It just adds a whole bunch more functionality to improve the developer experience," noted Dan Lynn, CEO of AgilData, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 04:09 PM EDT Reads: 653
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional?
In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 1, 2015 03:30 PM EDT Reads: 1,088
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures.
Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer.
Only in today's DevOps world, continuous testing, integration, and deployment upend...
Jul. 1, 2015 03:00 PM EDT Reads: 1,962
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Jul. 1, 2015 02:45 PM EDT Reads: 1,102
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting.
In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 1, 2015 02:30 PM EDT Reads: 1,210
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy.
How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 1, 2015 02:21 PM EDT Reads: 690
In the midst of the widespread popularity and adoption of cloud computing, it seems like everything is being offered “as a Service” these days: Infrastructure? Check. Platform? You bet. Software? Absolutely. Toaster? It’s only a matter of time. With service providers positioning vastly differing offerings under a generic “cloud” umbrella, it’s all too easy to get confused about what’s actually being offered.
In his session at 16th Cloud Expo, Kevin Hazard, Director of Digital Content for SoftL...
Jul. 1, 2015 01:15 PM EDT Reads: 2,180
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 12:54 PM EDT Reads: 655
One of the hottest areas in cloud right now is DRaaS and related offerings.
In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jul. 1, 2015 12:15 PM EDT Reads: 2,062
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations.
In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 1, 2015 12:00 PM EDT Reads: 2,023
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 1, 2015 11:45 AM EDT Reads: 1,052