Click here to close now.




















Welcome!

News Feed Item

Adobe Analytics Expands Market Lead With Advanced Capabilities

Adobe Summit EMEA, The Digital Marketing Conference — Adobe (Nasdaq:ADBE) today announced powerful new capabilities for Adobe Analytics, the data and analytics backbone of Adobe Marketing Cloud, that will help marketers make precise, data-driven decisions to drive return on marketing spend. Having today been named a leader with the strongest position in The Forrester Wave™: Web Analytics Q2, 2014 Report, Adobe Analytics now extends its market lead with live stream (real-time event firehose), predictive marketing decision trees, new mobile app analytics and Apple iBeacon support.

“The Adobe Marketing Cloud is the most integrated set of marketing solutions, and it all centers on industry-leading analytics that is second to none,” said Bill Ingram, vice president of Adobe Social and Adobe Analytics, Adobe. “Today’s news takes the power of Adobe Analytics to a new level, with predictive capabilities and mobile functionality that ensure marketers can maximize both impact and revenue.”

New Adobe Analytics functionality includes:

  • Live stream – Marketers now have access to the full stream of live event data feeding into Adobe Analytics, including real-time data from Adobe Target, Adobe Social, and Adobe Media Optimizer. Live stream will enable marketers to leverage real-time dashboards displaying events as they unfold, in-session remarketing to help when consumers appear stuck in a browsing session, and instant traffic visualizations from a specific channel or referral site. Adobe Analytics Premium customers can take advantage of live stream immediately without any implementation changes.
  • Predictive analyticsUsing new decision trees in Adobe Analytics, marketers can now predict the most likely decisions a customer will make and influence whether they will buy a product or service, watch a video, or take another desired action. Traits such as geography, gender and purchase history are factored into predicting a customer’s digital journey. Using real-time data visualization, marketers can then personalize live offers to reach their customers with the right information at the right time. Decision trees will enable marketers to create intelligent rules for website targeting and email offers, and to assist call center agents to personalize customer conversations as they are happening.
  • Unified segment builder – Marketers can now quickly discover, create, preview and manage high-value audience segments through the new, sophisticated segment builder. Audience segments are easily created by dragging and dropping key variables, such as gender, region, average order value, and more. Once created, these audience segments can be shared across solutions through Master Marketing Profile, a core service of Adobe Marketing Cloud, and enable marketers to tailor their campaigns across multiple workflows.
  • Mobile app analyticsMarketers can now tie successful mobile app downloads to campaigns and attribute actions taken in the app to measure the success of the campaign. This could include information on how users get started using the app, user engagement while in the app, how users share app content via social media, and product purchases, providing deep insights into the lifetime value of app users. Mobile app analytics enables marketers to move their customers from mobile websites to high-loyalty app experiences and attribute app usage activity to their campaigns.
  • Apple iBeacon support Adobe is the first mobile provider to measure and respond to user engagement in mobile apps connected to iBeacons in sports stadiums, retail stores and other external venues. Analytics for Apple iBeacon enables marketers to deliver personalized content or offers to consumers on their mobile devices while they are shopping, browsing a trade show floor, or otherwise moving through the environment connected to iBeacons.

Customer Quotes

  • “After a thorough review of the market, we chose Adobe Analytics to satisfy our current and future analytics and optimization needs,” said David Williams, head of customer intelligence, ASOS. “We needed a solution that could scale globally with our business, improve productivity, and offer out-of-the box integration with our key partners to deliver more value from our existing investments. Adobe’s constant pace of innovation continues to deliver value for our business, and live stream (the event firehose) is the latest capability that opens up exciting opportunities for how we engage with customers.”
  • “The new segment builder in Adobe Analytics is enabling the kind of flexibility that a company like Starwood needs to manage the millions of customers that enjoy our 1,200 properties worldwide,” said Jen Yacenda, associate director of digital analytics, Starwood Hotels. “We rely on Adobe Analytics to help us better understand the online behaviors of our guests and leverage critical insights to drive future interactions with our customers.”

Availability

The new functionality in Adobe Analytics is expected to be available to customers in Spring 2014. Live stream and advanced analytics capabilities require a license for Adobe Analytics Premium.

Helpful Links

About Adobe Analytics

Adobe Analytics is the award-winning analytics backbone of Adobe Marketing Cloud. It is the industry’s best-selling, and most advanced enterprise analytics solution, used by more than 140,000 marketers and analysts at the world’s largest brands to better understand their businesses by leveraging big data. Adobe Analytics measures nearly 7 trillion server calls each year.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot. It’s called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Palerra, the cloud security automation company, announced enhanced support for Amazon AWS, allowing IT security and DevOps teams to automate activity and configuration monitoring, anomaly detection, and orchestrated remediation, thereby meeting compliance mandates within complex infrastructure deployments. "Monitoring and threat detection for AWS is a non-trivial task. While Amazon's flexible environment facilitates successful DevOps implementations, it adds another layer, which can become a ...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...