Welcome!

News Feed Item

Fujitsu Supports Online-to-Offline Services for Retailers and Distributors

Quick service startup, reduces development and operating costs by 70%

Tokyo, May 14, 2014 - (JCN Newswire) - Fujitsu today announced the launch of FUJITSU Cloud Smart Biz Connect, a new application platform service for retail and distribution businesses interested in e-commerce and online-to-offline (O2O) services, which connect with customers to provide services both in physical stores and online. As part of Fujitsu's ongoing initiatives in digital marketing solutions, which are a suite of products and services that deliver value targeted to the specific needs of individual customers, Fujitsu Cloud Smart Biz Connect makes it possible to quickly build mobile apps for consumers. The new service will only be available in Japan.

This cloud-based service provides a platform with the foundation and functions needed to develop apps for O2O services. Not only can businesses quickly build their systems, but development and operating costs are slashed by more than 70% compared to conventional methods.

Background

With the spread of smartphones and other smart devices, more and more consumers are using them to collect product information from multiple sources prior to making purchases, and they are also using coupons that have been distributed online. For brick-and-mortar retailers, therefore, the behavior of customers online is extremely important.

One marketing technique attracting attention in recent years is online-to-offline (O2O) services, where information is made available online as a way to attract customers to the physical store. With an O2O service, a store can, for example, distribute demographically targeted updates to store-club members using their club-registration information, varying the content of the messages based on the customer's age or gender. Likewise, for customers who have made online reservations for the first available seats at a busy restaurant, the restaurant could notify them online of the time they should arrive, thus avoiding having to make them wait.

In these ways, O2O services can help to increase the flow of customers or increase their level of satisfaction. Most existing O2O services are comprised of a variety of functions, such as membership registration and authentication functions, coupon functions, and news-distribution functions, and a system that manages all of that information, requiring a system integrator to build each function. It is anticipated that there will be an increasing need for systems for which environments can be built more quickly and that can be initiated at a low cost.

Smart Biz Connect Features

1. Quick, inexpensive development of O2O services

Fujitsu is offering the functions needed to develop these applications and the platform as a set, via the cloud. An extensive range of functions is provided, including membership registration and authentication functions, as well as coupon distribution and management functions, so customers can focus just on developing their main mobile application, enabling them to quickly and inexpensively develop a full suite of functions. Moreover, because Fujitsu handles operations and maintenance, customers can use the service with peace of mind.

2. Flexible customization options

Customers can develop their own additions to the standard functions in Smart Biz Connect. For example, they can add game functions, or they can build customized links to their own mission-critical systems or transaction processing systems for marketing purposes.

3. Centralized management portal to manage the back end

The management portal enables centralized management of back-end functions, such as maintaining product information and distributing information on special deals to club members, resulting in more efficient operations.

Availability (anticipated)

FUJITSU Cloud Smart Biz Connect from approx. JPY 500,000 per month July 1, 2014

Sales Target

100 enterprise deployments by end of fiscal 2016 (Fujitsu's fiscal year ends the last day of March)

About Fujitsu Limited

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013 For more information, please see www.fujitsu.com.



Source: Fujitsu Limited

Contact:
Fujitsu Limited
Public and Investor Relations
www.fujitsu.com/global/news/contacts/
+81-3-3215-5259


Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net

More Stories By JCN Newswire

Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?