Welcome!

News Feed Item

Fujitsu Supports Online-to-Offline Services for Retailers and Distributors

Quick service startup, reduces development and operating costs by 70%

Tokyo, May 14, 2014 - (JCN Newswire) - Fujitsu today announced the launch of FUJITSU Cloud Smart Biz Connect, a new application platform service for retail and distribution businesses interested in e-commerce and online-to-offline (O2O) services, which connect with customers to provide services both in physical stores and online. As part of Fujitsu's ongoing initiatives in digital marketing solutions, which are a suite of products and services that deliver value targeted to the specific needs of individual customers, Fujitsu Cloud Smart Biz Connect makes it possible to quickly build mobile apps for consumers. The new service will only be available in Japan.

This cloud-based service provides a platform with the foundation and functions needed to develop apps for O2O services. Not only can businesses quickly build their systems, but development and operating costs are slashed by more than 70% compared to conventional methods.

Background

With the spread of smartphones and other smart devices, more and more consumers are using them to collect product information from multiple sources prior to making purchases, and they are also using coupons that have been distributed online. For brick-and-mortar retailers, therefore, the behavior of customers online is extremely important.

One marketing technique attracting attention in recent years is online-to-offline (O2O) services, where information is made available online as a way to attract customers to the physical store. With an O2O service, a store can, for example, distribute demographically targeted updates to store-club members using their club-registration information, varying the content of the messages based on the customer's age or gender. Likewise, for customers who have made online reservations for the first available seats at a busy restaurant, the restaurant could notify them online of the time they should arrive, thus avoiding having to make them wait.

In these ways, O2O services can help to increase the flow of customers or increase their level of satisfaction. Most existing O2O services are comprised of a variety of functions, such as membership registration and authentication functions, coupon functions, and news-distribution functions, and a system that manages all of that information, requiring a system integrator to build each function. It is anticipated that there will be an increasing need for systems for which environments can be built more quickly and that can be initiated at a low cost.

Smart Biz Connect Features

1. Quick, inexpensive development of O2O services

Fujitsu is offering the functions needed to develop these applications and the platform as a set, via the cloud. An extensive range of functions is provided, including membership registration and authentication functions, as well as coupon distribution and management functions, so customers can focus just on developing their main mobile application, enabling them to quickly and inexpensively develop a full suite of functions. Moreover, because Fujitsu handles operations and maintenance, customers can use the service with peace of mind.

2. Flexible customization options

Customers can develop their own additions to the standard functions in Smart Biz Connect. For example, they can add game functions, or they can build customized links to their own mission-critical systems or transaction processing systems for marketing purposes.

3. Centralized management portal to manage the back end

The management portal enables centralized management of back-end functions, such as maintaining product information and distributing information on special deals to club members, resulting in more efficient operations.

Availability (anticipated)

FUJITSU Cloud Smart Biz Connect from approx. JPY 500,000 per month July 1, 2014

Sales Target

100 enterprise deployments by end of fiscal 2016 (Fujitsu's fiscal year ends the last day of March)

About Fujitsu Limited

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013 For more information, please see www.fujitsu.com.



Source: Fujitsu Limited

Contact:
Fujitsu Limited
Public and Investor Relations
www.fujitsu.com/global/news/contacts/
+81-3-3215-5259


Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net

More Stories By JCN Newswire

Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...