|By JCN Newswire||
|May 14, 2014 12:17 AM EDT||
Tokyo, May 14, 2014 - (JCN Newswire) - Fujitsu today announced the launch of FUJITSU Cloud Smart Biz Connect, a new application platform service for retail and distribution businesses interested in e-commerce and online-to-offline (O2O) services, which connect with customers to provide services both in physical stores and online. As part of Fujitsu's ongoing initiatives in digital marketing solutions, which are a suite of products and services that deliver value targeted to the specific needs of individual customers, Fujitsu Cloud Smart Biz Connect makes it possible to quickly build mobile apps for consumers. The new service will only be available in Japan.
This cloud-based service provides a platform with the foundation and functions needed to develop apps for O2O services. Not only can businesses quickly build their systems, but development and operating costs are slashed by more than 70% compared to conventional methods.
With the spread of smartphones and other smart devices, more and more consumers are using them to collect product information from multiple sources prior to making purchases, and they are also using coupons that have been distributed online. For brick-and-mortar retailers, therefore, the behavior of customers online is extremely important.
One marketing technique attracting attention in recent years is online-to-offline (O2O) services, where information is made available online as a way to attract customers to the physical store. With an O2O service, a store can, for example, distribute demographically targeted updates to store-club members using their club-registration information, varying the content of the messages based on the customer's age or gender. Likewise, for customers who have made online reservations for the first available seats at a busy restaurant, the restaurant could notify them online of the time they should arrive, thus avoiding having to make them wait.
In these ways, O2O services can help to increase the flow of customers or increase their level of satisfaction. Most existing O2O services are comprised of a variety of functions, such as membership registration and authentication functions, coupon functions, and news-distribution functions, and a system that manages all of that information, requiring a system integrator to build each function. It is anticipated that there will be an increasing need for systems for which environments can be built more quickly and that can be initiated at a low cost.
Smart Biz Connect Features
1. Quick, inexpensive development of O2O services
Fujitsu is offering the functions needed to develop these applications and the platform as a set, via the cloud. An extensive range of functions is provided, including membership registration and authentication functions, as well as coupon distribution and management functions, so customers can focus just on developing their main mobile application, enabling them to quickly and inexpensively develop a full suite of functions. Moreover, because Fujitsu handles operations and maintenance, customers can use the service with peace of mind.
2. Flexible customization options
Customers can develop their own additions to the standard functions in Smart Biz Connect. For example, they can add game functions, or they can build customized links to their own mission-critical systems or transaction processing systems for marketing purposes.
3. Centralized management portal to manage the back end
The management portal enables centralized management of back-end functions, such as maintaining product information and distributing information on special deals to club members, resulting in more efficient operations.
FUJITSU Cloud Smart Biz Connect from approx. JPY 500,000 per month July 1, 2014
100 enterprise deployments by end of fiscal 2016 (Fujitsu's fiscal year ends the last day of March)
About Fujitsu Limited
Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013 For more information, please see www.fujitsu.com.
Source: Fujitsu Limited
Fujitsu Limited Public and Investor Relations www.fujitsu.com/global/news/contacts/ +81-3-3215-5259
Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...
Sep. 3, 2015 07:30 AM EDT Reads: 117
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Sep. 3, 2015 07:30 AM EDT Reads: 411
ElasticBox, the agile application delivery manager, announced freely available public boxes for the DevOps community. ElasticBox works with enterprises to help them deploy any application to any cloud. Public boxes are curated reference boxes that represent some of the most popular applications and tools for orchestrating deployments at scale. Boxes are an adaptive way to represent reusable infrastructure as components of code. Boxes contain scripts, variables, and metadata to automate proces...
Sep. 3, 2015 07:30 AM EDT
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Sep. 3, 2015 06:30 AM EDT Reads: 500
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
Sep. 3, 2015 06:00 AM EDT
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
Sep. 3, 2015 06:00 AM EDT
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Sep. 3, 2015 05:15 AM EDT Reads: 2,018
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Sep. 3, 2015 05:00 AM EDT Reads: 493
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
Sep. 3, 2015 05:00 AM EDT Reads: 1,583
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Sep. 3, 2015 04:45 AM EDT Reads: 521
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Sep. 3, 2015 04:00 AM EDT Reads: 731
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Sep. 3, 2015 02:30 AM EDT Reads: 1,685
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Sep. 3, 2015 01:00 AM EDT Reads: 1,642
SYS-CON Events announced today that the "Second Containers & Microservices Expo" will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Sep. 2, 2015 11:45 PM EDT Reads: 641
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Sep. 2, 2015 11:15 PM EDT Reads: 235