Welcome!

News Feed Item

Capgemini: Connected Customers Now in the Driving Seat for Innovation and the Future of the Automotive Industry

A study of more than 10,000 consumers by Capgemini, one of the world's foremost providers of consulting, technology and outsourcing services, has revealed that the new generation of connected customer is now exerting a substantial influence on innovation within the automotive industry. The 2014 Cars Online ‘Generation Connected’* report highlights an intensifying desire for connectivity, and the snowballing influence of social and digital shopping habits. It also examines how original equipment manufacturers (OEMs) and dealers must now adapt their approach to shaping the customer experience to remain competitive and offer a new combination of connected car features and services.

The Cars Online study, based on a survey conducted across consumers covering 10 countries: Germany, France, UK, USA, Brazil, Russia, India, China, South Korea and Indonesia, provides insights into how the role of the dealership and the car manufacturer within the customer journey, evolving digital demands and consumer expectations about connectivity technologies, are set to transform the automotive industry. This results in a variety of implications for OEMs and dealers, who must meet today’s consumer’s growing needs for a more holistic experience across shopping channels and in multiple spaces and places - be it online or at a location of their choosing for a test drive.

Although more than half (55%) of the survey respondents said the dealer is still the “most important” information source, the report highlights how online sales and the digitally savvy consumer have become a driving force in the automotive sales journey. The majority of consumers (97%) use the internet for researching vehicle features, drivers’ satisfaction levels and ratings, and checking OEM and dealer reputations for fairness and customer care.

The report also found that overall 44% of consumers are willing to buy a car online and that this increased to 50% with Generation Y customers (aged 18-34). Social media has also become a key factor in vehicle research 85% of consumers expect OEMs and dealers to interact with them on social media and 73% are influenced by positive social commentary in their purchase decision.

The study also contains evidence that communication between car, driver, OEM and dealer will be vital going forward, as it provides a mutually beneficial opportunity for post-sale interactions, centered on the consumer desires that matter most: safety and driving experience (83%), vehicle management (79%) and real-time customer care and service (74%). Additionally, the connected car era offers a strong opportunity for manufacturers to gain a deeper understanding of their customers, as the vast majority (80%) of automotive customers are more willing than ever to share data with automotive OEMs or dealers – as long as there is a benefit in return.

“Connected consumers are now very much in charge. The new breed of vehicle consumer is confident about what they want and how they want it. They are also using technology to increase their power as both car shoppers and owners. Consequently, we are already seeing dealers and OEMs taking note of the evolving car purchase process, by looking beyond the bricks and mortar dealership and engaging with and responding to customers through a multitude of channels,” comments John Bagazinski, Automotive Practice Lead, Capgemini North America. “This new dynamic opens up a variety of opportunities to create an ongoing conversation with customers in order to learn more about them throughout the vehicle purchase and ownership journey.”

For more information:

View U.S. and global results in the full *Cars Online – Generation Connected 2014 report along with assets including executive summary, infographic and videos.

About Capgemini

With more than 130,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion (more than $13 billion USD). Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model.

Learn more about us at www.capgemini.com.

Rightshore® is a trademark belonging to Capgemini

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Infrastructure is widely available, but who’s managing inbound/outbound traffic? Data is created, stored, and managed online – who is protecting it and how? In his session at 19th Cloud Expo, Jaeson Yoo, SVP of Business Development at Penta Security Systems Inc., discussed how to keep any and all infrastructure clean, safe, and efficient by monitoring and filtering all malicious HTTP/HTTPS traffic at the OSI Layer 7. Stop attacks and web intruders before they can enter your network.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
You are moving to the Cloud. The question is not if, it’s when. Now that your competitors are in the cloud and lapping you, your “when” better hurry up and get here. But saying and doing are two different things. In his session at @DevOpsSummit at 18th Cloud Expo, Robert Reeves, CTO of Datical, explained how DevOps can be your onramp to the cloud. By adopting simple, platform independent DevOps strategies, you can accelerate your move to the cloud. Spoiler Alert: He also makes sure you don’t...
President Obama recently announced the launch of a new national awareness campaign to "encourage more Americans to move beyond passwords – adding an extra layer of security like a fingerprint or codes sent to your cellphone." The shift from single passwords to multi-factor authentication couldn’t be timelier or more strategic. This session will focus on why passwords alone are no longer effective, and why the time to act is now. In his session at 19th Cloud Expo, Chris Webber, security strateg...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.