Click here to close now.

Welcome!

News Feed Item

Survey Shows Small Businesses Increasingly Adopting DIY Websites and Facebook for Marketing

Webs, a subsidiary of Vistaprint N.V. (Nasdaq: VPRT) and provider of the world’s premier marketing platform for the small business, today announced the results of the “Webs Small Business Digital Usage Survey,” which highlights the role of digital in the marketing strategies of small businesses. The national survey of 2,292 small business owners revealed that 63 percent are actively using digital products to market their businesses. Of those with websites, 59 percent created their websites independently using DIY tools, and 80 percent of website owners are their own webmasters.

The survey also showed that 88 percent of small business owners with social business profiles list Facebook as their top social media channel for marketing purposes, making it by far the most widely adopted social network for connecting and nurturing customer relationships.

“Small business owners are rapidly embracing digital DIY tools to build their online and social media presence,” said Scott Bowen, vice president and general manager of Webs. “The adoption rate of social media platforms among small businesses is accelerating as they look to create brand awareness and engagement with their customers quickly and cost effectively.”

The Small Business Goes Digital

The survey shows that most small businesses have some digital component to their marketing strategy. Whether it’s a website or solely a Facebook page, small business owners perceive that an online presence is critical to connecting with customers and marketing effectively. Some of the survey findings that underscore this fact are:

  • 63 percent of small business owners use digital products as part or all of their marketing strategy, most combining digital and print.
  • 61 percent use, or plan to use, a website, online store, or mobile website.
  • 59 percent of those with a website created it with DIY tools.
  • 80 percent of website owners are their own webmasters.
  • 43 percent of website owners picked a website domain name at or before the time they launched their businesses.

The Social Small Business Is Now Standard

The role of social media is increasing as small business owners look to easily create brand awareness and expand their reach in an effective, but low-cost manner:

  • 46 percent of small business owners have, or plan to create, a social profile for their business.
  • 88 percent of those with social profiles list Facebook as a top social media channel for marketing their businesses, followed by LinkedIn (39 percent), Twitter (31 percent), Google+ (22 percent), Pinterest (20 percent), and YouTube (17 percent).
  • 65 percent of those with Facebook business profiles use or are considering using Facebook advertising.

Customer Acquisition Is the Main Motivator for Digital Investment

Most small business owners understand having an online presence is an important element for attracting new customers:

  • 63 percent agree the top motivator for getting a website is to generate new customer leads. Showcasing products and services is second (44 percent) and providing basic company information third (42 percent).
  • The top three reasons Facebook users reported for creating a business page were customer acquisition (62 percent), building a network of followers (50 percent), and increasing brand awareness (45 percent).

A full version of a companion infographic – Webs Small Business Digital Trends 2014 Survey – is available for download at:
http://downloads.webs.com/webs-digital-trends-survey-infographic.jpg

Survey Methodology:

Webs Small Business Digital Usage Survey is based on a nationally representative sample of 2,292 small business owners of companies with fewer than 10 employees. The anonymous survey was conducted online by Insight By Design between March 10-March 15, 2014 as part of Vistaprint’s 2014 Digital Usage Study. The poll has a margin of error of approximately +/- 2-7 percent depending on the question.

About Webs

Webs provides an easy-to-use, reliable and cost-effective marketing platform specifically designed for the small business. The Webs platform today powers the online marketing of millions of small businesses around the globe with its complete suite of products: Webs, Pagemodo™, and ContactMe™. Webs customers tap the power of individual marketing products that enable small businesses to launch online, get noticed, engage customers and grow. With website building, support for ecommerce, social marketing tools, contact management and mobile applications, Webs makes small business simple. Webs product brands for the small business include Webs, the world’s most popular website builder; Pagemodo™, the award-winning social marketing suite; and ContactMe™, the segment’s first online customer relationship management tool. Founded in 2001, Webs is a wholly owned subsidiary of Vistaprint N.V. (Nasdaq: VPRT), a leading online provider of professional marketing products and services to small business owners. For more information, please visit www.webs.com, www.pagemodo.com, and www.contactme.com.

Pagemodo and ContactMe are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner. 20,000+ business custome...
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations migh...