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HKTDC April Fairs Realise Record Exhibitor, Buyer Totals

Seven Fairs Bring in More Than HK$1.5 Billion to Hong Kong

Hong Kong, May 14 - The seven fairs organised in April by the HKTDC attracted more than 11,000 exhibitors and 221,000 buyers, setting a new record for both. The Hong Kong Electronics Fair (Spring Edition) was among the seven fairs.
Hong Kong, May 14, 2014 - (ACN Newswire) - The seven fairs organised in April by the Hong Kong Trade Development Council (HKTDC) set new exhibitor and buyer records. Collectively, the fairs welcomed more than 11,000 exhibitors (6,907 from overseas) and 221,000 buyers (126,000 from overseas).

Buyer attendance from Asia surged 7.5 per cent, year-on-year, with the Chinese mainland, India, South Korea, Taiwan, Thailand and Vietnam recording considerable increases. Buyers from North America and Europe showed positive sentiment and recorded good growth at the lighting fair, ICT Expo, gift fair and printing fair.

Economic Boost

According to Hong Kong Exhibition & Convention Industry Association estimates, each international exhibitor and international exhibition visitor spent, on average, HK$8,800 and HK$11,000 respectively. Counting overseas fair visitors and assuming that each exhibitor sent two representatives to Hong Kong, the seven fairs brought in more than HK$1.5 billion to Hong Kong. The total does not include business orders and revenue from relevant commercial and trade support, such as accounting, legal and financial services.

HKTDC Deputy Executive Director Benjamin Chau said that the fairs made significant contributions to the Hong Kong economy. "The enlarged scale of the fairs increased business opportunities for the exhibition industry, as well as for the exhibitors and buyers. More business was also generated in industries such as logistics, security, marketing, translation, hotels, and food and beverage."

Surveys Reveal Market Optimism

The HKTDC commissioned Ipsos, an independent market research agency, to conduct surveys during the lighting, electronics, houseware, and gift fairs. A total of 1,053 exhibitors and 1,712 buyers were interviewed.

"The results are a vote of confidence in Hong Kong's exhibition industry," said Mr Chau. He noted that 78 per cent of the buyers interviewed contacted new suppliers during the fairs, while 88 per cent of the exhibitors met new buyers during the fairs, up from 75 per cent last year. "The survey also found that 90 per cent of the respondents expect this year's market to perform better or the same as last year, suggesting that the global economy will gradually recover and that the market is positive about prospects in the coming year," added Mr Chau.

Other survey findings included:

-- Exhibitors and buyers were positive about this year's prospects, with the lighting industry expressing the most optimistic sentiment.
-- Among traditional markets, North America and Western Europe are seen to have higher growth prospects in the coming two years.
-- Among emerging markets, the Chinese mainland tops the list, followed by ASEAN.
-- More than 80 per cent of the buyers expect the volume of products sold or sourced via Hong Kong to increase or remain unchanged in the coming year. The majority of buyers considered compliance with safety standards and product quality as competitive edges for Hong Kong suppliers.

Individual Industry Results

- Lighting
LED products are being boosted by tighter environmental standards, which are helping to drive technology advancement, and retail price decreases. Products with the highest growth prospects in 2014: LED and green lighting, commercial lighting and household lighting

- Electronics
Sales of tablet computers and smartphones continue to dominate the market, especially the high-end products. This is spurring demand for mobile battery chargers, Bluetooth speakers, protective covers and other accessories. There is also good market potential for 3D printers, with demand coming largely from Asia. Products with the highest growth prospects in 2014: mobile devices and accessories, electronics/electrical accessories, and audio-visual

- Houseware
Products with the highest growth prospects in 2014: kitchenware, home decorations and general houseware items

- Gifts and Premiums
Environmentally friendly and advanced technology gifts are the most sought after. Products with the highest growth prospects in 2014: advertising gifts premiums, green gifts and tech gifts

Small-Order Trend

The surveys also found that buyers continue to adopt the small-quantity sourcing model. The Small-Order Zone set up by the HKTDC during the April trade fairs attracted 84,000 buyer visits, up over 30 per cent, year-on-year, generating 140,000 business connections.

"Since its inception in April 2012, the Small-Order Zone at HKTDC fairs has helped about 5,000 suppliers capture new business opportunities, creating over 400,000 business connections," said Mr Chau. The HKTDC's Small-Order Zone online, also launched in April 2012, has generated over 694,000 business connections. Online instant payment is now available.

Seven Fairs

The Council's seven April trade fairs were: the Hong Kong International Lighting Fair (Spring Edition), Hong Kong Electronics Fair (Spring Edition), International ICT Expo, Hong Kong Houseware Fair, Hong Kong International Home Textiles & Furnishings Fair, Hong Kong Gifts & Premium Fair, and Hong Kong International Printing & Packaging Fair.

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A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: Follow us on Google+, Twitter @hktdc, LinkedIn.


Source: HKTDC

Corporate Communication Department
Joe Kainz
Tel: +852 2584 4216
Email: [email protected]

Copyright 2014 ACN Newswire. All rights reserved.

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