Welcome!

News Feed Item

Important Changes at Liquid Nutrition

MONTREAL, QUEBEC -- (Marketwired) -- 05/14/14 --

Founders assume leadership - new business and product strategy

poises company for growth in burgeoning functional beverage sector.

The major business strategy and product enhancements implemented since the Liquid Nutrition Group Inc.'s (TSX VENTURE:LQD) founders, Chantal and Greg Chamandy, re-established leadership of the Montreal based health and nutrition company have positioned the company to be a North American leader in the burgeoning functional beverage and health food sector.

The first major change by the entrepreneurial management team was to terminate existing area development franchise agreements in Canada, which were hampering growth. As such, the company will be focusing on selling franchise stores which will be opened within the same 12 month period in which they were sold. To support its franchise recruitment strategy the company will be opening 5 corporate stores to be located in those markets where they can serve as a flagship store to sell the brand experience, and to support the company's franchise sales initiatives.

An important US launch is planned for California, initially beginning with a flagship store which is currently under construction, in the heart of Beverly Hills. International expansion will continue to be organized under Master Franchise Agreements on a country by country basis.

Liquid Nutrition is also introducing an important new product line to its offering. The product line is a proprietary program of Liquid Nutrition branded Cold Pressed Juices, a new and rapidly growing beverage category. They will be introduced in the Liquid Nutrition stores this year during the back-to-school time period. The popularity of cold pressed juices has surged in North America with sales in 2013 of $200 million, and with 2015 projected sales forecasted to be $1 billion.

Cold Pressed Juice is 100% organic and pure juice which will be bottled and offered for sale in 6 unique flavors. Liquid Nutrition plans to initially market its Cold Pressed Juice line in its stores, but it also plans to offer them through its online store. Liquid Nutrition believes that its Cold Pressed Juice program will attract a new customer group for its brand. People who consume Cold Pressed Juices are typically doing one, three, or five day detoxification cleanses, as well as consuming them on a daily basis as part of a healthy lifestyle. This take home and online product offering should generate new business for Liquid Nutrition.

Other major improvements have also been made in the company's product line up with a view to having an entirely plant based, vegan product offering. Liquid Nutrition's principal protein powder supplement is now a unique proprietary product that is entirely plant based. Plant based protein has been found to offer more health benefits than whey protein, including more fiber, nutrients, and antioxidants which help to reduce inflammation. A proprietary version of the company's most consumed ingredient, almond mylk, has also been created. It is unique in that it is entirely organic and made without carrageenan, a binding agent found in most almond beverages, and which recent medical research has found to have possible harmful effects to people's health. Additionally, the company has replaced honey as a sweetener in its drinks with its own proprietary organic, extra light, maple syrup. The Liquid Nutrition organic extra light maple syrup has the benefit of acting as a sweetener when desired but with the benefit of having natural minerals such as calcium, vitamin B, zinc, potassium, and magnesium. Maple syrup is also widely regarded for its anti-inflammatory, anti-cancer, and antioxidant properties. In addition to using these new improved products in its recipes, the company will also be making these unique and proprietary products available for sale in its stores and through its online store. These aforementioned new products will be sold under the Liquid Nutrition brand name.

Chantal Chamandy, the company's President and Chief Marketing Officer, stated the following:

"The last 8 months has been a period in which a great deal of time and energy have been spent by myself, Greg, our new management team, and our new Board of Directors to correct the past mis-steps of the previous management team. As the Founders of this company, we are wholeheartedly committed to building a successful company and to creating shareholder value, Chantal Chamandy, the company's President and Chief Marketing Officer said.

"I am very excited about the initiatives and strategies that we have put in place in order to re-invigorate the growth momentum for the Liquid Nutrition brand. By introducing Corporate Stores into our business strategy to serve as Market Development Units, we will be able to better control the execution and evolution of the Liquid Nutrition franchise recruitment strategy, experience, and brand.

Our new proprietary Liquid Nutrition branded products such as Plant Based Protein, Organic Carrageenan Free Almond Mylk, and Organic Extra Light Maple Syrup will allow the company to be 100% plant-based, and they will serve to help further differentiate our products and brand experience in the marketplace, and at the same time also help our franchisees to achieve improved margins.

The introduction of Cold Pressed Juices as part of our product offering will allow us to leverage our company's extensive expertise in juicing and functional beverages into a take-away format that will help our stores increase their sales and which will also provide us with a take-away functional beverage offering that we can sell online to those consumers who reside in areas where there is not currently a Liquid Nutrition store. I and my family have been avid juicers for years and it gives me great pleasure to share my knowledge of the benefits of these amazing, organic, beautiful, raw juices."

While developing its core North American business, Liquid Nutrition plans to continue to pursue Master Franchises for the International markets and, will be launching this initiative this June at the International Franchise Expo in New York City.

"Liquid Nutrition's mission is to share information and knowledge with our clients. The more our clients learn about each product, and the benefits that these products have on their well-being, the more it makes them want to come to our stores," she added. "Our stores are meant to serve as a hub of information and an important resource for each community neighborhood. Knowledge is power, and knowledge is the key to becoming healthy, no matter how old you are. With the high rate of obesity and diabetes in children today, we also need to help parents teach themselves and their kids how to get on the right path to a healthy lifestyle as early as possible in life."

ABOUT LIQUID NUTRITION GROUP INC.

Liquid Nutrition Group Inc. (TSX VENTURE:LQD) is a growing, hybrid retailer of functional beverages, fresh pressed juices, vitamins and supplements. Liquid Nutrition is committed to building a global brand in the health and wellness industry by bringing its healthy and delicious product offering to communities around the world. Through its wholly owned subsidiary, Liquid Nutrition Franchising Corporation, LNGI currently has signed franchise agreements for 14 stores in Canada and the USA, as well as license agreements in the Bahamas and the Middle East. For store locations, business opportunities or more information, visit www.liquidnutrition.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.