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Brasil Foods Selects PROS Big Data Applications to Enhance Customer Experience, Performance
|By Business Wire
|May 14, 2014 08:00 AM EDT
PROS® (NYSE: PRO), a big data software company, today
announced Brasil Foods has selected PROS big data applications to
support its customer experience and price effectiveness initiatives. The
transaction closed in the first quarter of 2014.
Brasil Foods, headquartered in São Paulo, is one of the world’s largest
protein-based chilled and frozen food producers, with operations in more
than 120 countries, approximately 20,000 integrated out-growers and more
than 109,000 employees. The company operates across a broad range of
food products, including meats, processed foods from meat, dairy
products, margarines, pastas, pizzas and frozen vegetables, serving
thousands of retailers around the globe.
“We serve millions of customers around the world, with more than 3,300
products,” said Brasil Foods Pricing Manager Fabio Freitas. “Our complex
customer environment relies on data from our SAP system. With better
automation and intelligence, we’ll be able to respond more accurately to
customer requests by channel and region, and manage seasonal demand for
our products. PROS pricing solutions and strong customer references set
them apart from their competitors. From the start, they took time to
learn what was important to our business and demonstrated their
commitment to our success. We’re confident we’ve made the right choice
for our company.”
“We see firsthand that companies around the world are looking for new
opportunities to grow their businesses and improve the customer
experience,” said PROS Chief Operating Officer Blair Crump. “They
increasingly recognize big data as an untapped source of growth that
enables them to outperform in their markets. PROS continues to expand
its footprint and customer base worldwide, and we are delighted to add
such a prominent industry leader in this important and growing market.
We appreciate the confidence Brasil Foods places in PROS.”
To learn more about PROS, visit the website at www.pros.com.
About Brasil Foods
Brasil Foods (BRF) is one of the largest protein-based chilled and
frozen food producers in the world. The company operates in the segments
of meats (poultry, pork and beef), processed foods from meat, dairy
products, margarines, pastas, pizzas and frozen vegetables and sold
across 30 brands, including Sadia, Perdigão, Batavo, Elegé, Qualy,
Chester, Perdix and Paty, among others. BRF has more than 3,300 products
in its portfolio.
BRF operates 50 plants throughout Brazil and has a solid domestic
distribution network, which through 33 distribution centers delivers its
products to consumers in 98% of the country. In the overseas markets,
the company has nine industrial units in Argentina and two in Europe
(the United Kingdom and The Netherlands) and 19 commercial offices for
serving clients in more than 120 countries on five continents. In 2013,
the company opened a new plant in Abu Dhabi in the United Arab Emirates.
Through its joint venture with Dah Chong Hong Limited (DCH), BRF
distributes to the Chinese retail and food services sectors.
PROS Holdings, Inc. (NYSE: PRO) is a big data software company that
helps customers outperform in their markets by using big data to sell
more effectively. We apply 28 years of data science experience to unlock
buying patterns and preferences within transaction data to reveal which
opportunities are most likely to close, which offers are most likely to
sell and which prices are most likely to win. PROS offers big data
solutions to optimize sales, pricing, quoting, rebates and revenue
management across more than 40 industries. PROS has completed over 700
implementations of its solutions in more than 55 countries. The PROS
team comprises more than 900 professionals around the world. To learn
more, visit www.pros.com.
This press release contains forward-looking statements, including
statements about the functionality and benefits of pricing software to
organizations generally as well as the functionality and benefits of
PROS software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with pricing and
big data software and its current expectations of the benefits of
pricing and big data software for organizations that implement and
utilize such software. Factors that could cause actual results to differ
materially from those described herein include the addressability of an
organization’s pricing and revenue management needs, the risks
associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks
associated with the complex implementation and maintenance of pricing
and big data software such as PROS software products. Additional
information relating to the uncertainty affecting the PROS business is
contained in PROS filings with the Securities and Exchange Commission.
These forward-looking statements represent PROS expectations as of the
date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.
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